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10 Tips to Creating Long Lasting Impressions Through Packaging

Custom packaging triggers a luxe consumer response by utilizing sensory cues. Below we list 10 tips for creating long lasting impressions through packaging. 1. Interactive By working with things like pop-up boxes, unexpected materials, ribbon closures, box toppers or printed tissues, you rid people of a mundane unwrapping experience. Incorporating these lively additions, helps create …


10 Tips to Creating Long Lasting Impressions Through Packaging
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Is Your Packaging Wasting Brand Equity?

As packaging experts you already take on a lot: working with hard to please CEO’s,  consumers and marketing people, whose ideas are often easier expressed than executed. So, it’s understandable that one more thing added onto your ever expanding plate might seem undoable but this “thing” is vital—it’s repurposing your packaging. For many packaging designers, …


Is Your Packaging Wasting Brand Equity?
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How Custom Packaging Can Save You Money

Almost all companies are out to package their product attractively albeit cost effectively. Yet, somewhere along the way the words “custom packaging” have become synonymous with “way more expensive” when compared to stock packaging. This is a shame. In all reality, many businesses would benefit, yes even in their pocketbooks, by using custom packaging rather …


How Custom Packaging Can Save You Money
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