Typography is inarguably one of the most important design elements in a brand’s packaging. Along with its printed logo, a brand’s choice of typography can become the most recognizable part of its package design. A partial definition of typography is “…the style, arrangement, or appearance of printed letters on a page …”. As we can garner …
Custom packaging triggers a luxe consumer response by utilizing sensory cues. Below we list 10 tips for creating long lasting impressions through packaging. 1. Interactive By working with things like pop-up boxes, unexpected materials, ribbon closures, box toppers or printed tissues, you rid people of a mundane unwrapping experience. Incorporating these lively additions, helps create …
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Most of us can sympathize with the customer who orders a delicious meal to-go and gets handed their goods in a flimsy grocery bag, only to half the contents spill out on the way home. We’ve all been there. Some might even go so far as to say that exact experience is what made them …
As packaging industry insiders, we recognize the need to protect the environment. More recently, due to environmental law modifications and stricter fines for non-compliance, there has been an even greater consumer push for things like eco-friendly paper bags and biodegradable bags offered at wholesale pricing. This can be a tall order for both retailers and …
As consumer consciences grow more towards eco friendly paper bags and away from plastic, the timeless brown paper bag has become a shopping superstar. Entire cities along with a growing number of retailers are restricting – even banning – the use of plastic bags. The demand for products such as natural kraft paper bags has …
Just as those of us in the packaging industry were starting to wrap our heads around the laws banning plastic bags in various states, new findings show that self-serving data may be a growing problem when it comes to post consumer waste content in packaging. Many retailers rely on this data to stay in compliance …
According to the Federal Food, Drug and Cosmetic Act (FFDCA), a food additive such as food safe inks, are defined as “…any substance the intended use of which results or may reasonably be expected to result, directly or indirectly, in its becoming a component of, or otherwise affecting the characteristic of any food including any …
As packaging experts you already take on a lot: working with hard to please CEO’s, consumers and marketing people, whose ideas are often easier expressed than executed. So, it’s understandable that one more thing added onto your ever expanding plate might seem undoable but this “thing” is vital—it’s repurposing your packaging. For many packaging designers, …
Almost all companies are out to package their product attractively albeit cost effectively. Yet, somewhere along the way the words “custom packaging” have become synonymous with “way more expensive” when compared to stock packaging. This is a shame. In all reality, many businesses would benefit, yes even in their pocketbooks, by using custom packaging rather …
When it comes to custom printed food paper such as sandwich wraps or tray liners, there are two main ways those in the packaging industry use to determine paper’s density or its’ thickness. These measurements are especially useful to those in the restaurant or catering business, as they try to establish which food service tissue …
