Typography in Packaging
Typography is inarguably one of the most important design elements in a brand’s packaging. Along with its printed logo, a brand’s choice of typography can become the most recognizable part of its package design. A partial definition of typography is “…the style, arrangement, or appearance of printed letters on a page …”. As we can garner from this definition, typography helps a product appeal to specific markets and is design based. The type of typography—whether it’s a serif font or Helvetica—…