ftblogger | Morgan Chaney - Custom Printed Packaging

Typography in Packaging

August 12, 2014 ftblogger Comments 0 Comment

Typography is inarguably one of the most important design elements in a brand’s packaging. Along with its printed logo, a brand’s choice of typography can become the most recognizable part of its package design. A partial definition of typography is “…the style, arrangement, or appearance of printed letters on a page …”. As we can garner from this definition, typography helps a product appeal to specific markets and is design based. The type of typography—whether it’s a serif font or Helvetica—…

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10 Tips to Creating Long Lasting Impressions Through Packaging

July 29, 2014 ftblogger Comments 0 Comment

Custom packaging triggers a luxe consumer response by utilizing sensory cues. Below we list 10 tips for creating long lasting impressions through packaging. 1. Interactive By working with things like pop-up boxes, unexpected materials, ribbon closures, box toppers or printed tissues, you rid people of a mundane unwrapping experience. Incorporating these lively additions, helps create a sense of heighten suspense for your consumer and leaves a powerful impression for you brand. 2. Audiable Take into consideration every sound your custom…

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Comparing Restaurant Bag Styles

July 15, 2014 ftblogger Comments 0 Comment

Most of us can sympathize with the customer who orders a delicious meal to-go and gets handed their goods in a flimsy grocery bag, only to half the contents spill out on the way home. We’ve all been there. Some might even go so far as to say that exact experience is what made them start shopping for custom restaurant packaging for their establishment. But how do you know which food packaging is right for you? Below we compare our…

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Packaging and the Environment

July 1, 2014 ftblogger Comments 0 Comment

As packaging industry insiders, we recognize the need to protect the environment. More recently, due to environmental law modifications and stricter fines for non-compliance, there has been an even greater consumer push for things like eco-friendly paper bags and biodegradable bags offered at wholesale pricing. This can be a tall order for both retailers and their green packaging suppliers alike. One way to ensure greater sustainability is for packaging sources to design their products with re-use, recycle or compost capability….

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The Timeless Brown Paper Bag

June 17, 2014 ftblogger Comments 0 Comment

As consumer consciences grow more towards eco friendly paper bags and away from plastic, the timeless brown paper bag has become a shopping superstar. Entire cities along with a growing number of retailers are restricting – even banning – the use of plastic bags. The demand for products such as natural kraft paper bags has put some in the retail packaging industry in a bit of a squeeze, as there are only a small number of plants that actually make…

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The 40% Post Consumer Waste Debate

June 3, 2014 ftblogger Comments 0 Comment

Just as those of us in the packaging industry were starting to wrap our heads around the laws banning plastic bags in various states, new findings show that self-serving data may be a growing problem when it comes to post consumer waste content in packaging. Many retailers rely on this data to stay in compliance with the 40% post consumer waste content legislation. Obviously, if data is falsified, these retailers risk noncompliance with current bag laws as well as potentially…

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Food Safe Inks for Printed Deli Paper

May 20, 2014 ftblogger Comments 0 Comment

According to the Federal Food, Drug and Cosmetic Act (FFDCA), a food additive such as food safe inks, are defined as “…any substance the intended use of which results or may reasonably be expected to result, directly or indirectly, in its becoming a component of, or otherwise affecting the characteristic of any food including any substance intended for use in…packing…packaging…or holding food….” As we can see from this definition, under many circumstances printing inks and coatings that come into contact…

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Is Your Packaging Wasting Brand Equity?

May 6, 2014 ftblogger Comments 0 Comment

As packaging experts you already take on a lot: working with hard to please CEO’s, consumers and marketing people, whose ideas are often easier expressed than executed. So, it’s understandable that one more thing added onto your ever expanding plate might seem undoable but this “thing” is vital—it’s repurposing your packaging. For many packaging designers, our products have one intended use. Our packaging –which we’ve spent many hours designing, redesigning and so on—is meant to showcase products to the world….

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How Custom Packaging Can Save You Money

April 22, 2014 ftblogger Comments 0 Comment

Almost all companies are out to package their product attractively albeit cost effectively. Yet, somewhere along the way the words “custom packaging” have become synonymous with “way more expensive” when compared to stock packaging. This is a shame. In all reality, many businesses would benefit, yes even in their pocketbooks, by using custom packaging rather than stock products. Below are some pretty typical reasons why companies continue to use incorrect packaging: Routine: “This is what we’ve always done.” How many…

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All About Custom Printed Food Paper

April 8, 2014 ftblogger Comments 0 Comment

When it comes to custom printed food paper such as sandwich wraps or tray liners, there are two main ways those in the packaging industry use to determine paper’s density or its’ thickness. These measurements are especially useful to those in the restaurant or catering business, as they try to establish which food service tissue will work best for their specific needs. Grammage Grammage measures the number of grams per square meter of paper. So for instance, letter-sized paper weighs…

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