Morgan Chaney Team

Do Consumers Really Value Environmentally Friendly Packaging?

Well, it seems that depends largely on the consumer’s own personal values system. Often, people align themselves with brands that mirror their own beliefs. So, while it’s true that more and more ‘conscious consumers’ do in fact value environmentally friendly packaging such as reusable bags, it’s still rare for sustainability to be the deciding factor

Do Consumers Really Value Environmentally Friendly Packaging? Read More »

Bag Ban Legislation and Developing Alternative Packaging

Many cities and counties across the U.S. have or are currently in the process of adopting single-use plastic and paper bag bans. These ordinances regulate the types of merchandise bags or custom shopping bags business establishments can distribute, in hopes of encouraging everyone from retailers to restaurants, to shift to using reusable cloth bags. At

Bag Ban Legislation and Developing Alternative Packaging Read More »

5 Principles of Sustainable Branding

Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles

5 Principles of Sustainable Branding Read More »

Conveying Brand Promises through Great Packaging

Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a

Conveying Brand Promises through Great Packaging Read More »

Why Some Packaging Designs Miss Their Mark

How you package your product is one of the most important decisions you will make.  Good printed packaging increases sales and boosts popularity, while bad packaging sends products directly to the clearance wall. There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. Marketing and Packaging There’s an expression: “You don’t remember what people said:

Why Some Packaging Designs Miss Their Mark Read More »

Is Your Packaging Sending Out the Right Message for Your Brand?

Your product’s packaging does a lot of things. When it’s well-executed, it effectively contains the product, communicates brand information, and persuades buyers to choose your item over a competitor’s. Poorly designed printed packaging, however, confuse buyers, who may pass it by and opt for another brand. To ensure your range of product packaging– from boxes

Is Your Packaging Sending Out the Right Message for Your Brand? Read More »