Custom Packaging Trends

Creating custom packaging should never feel overwhelming. We’re here to break down boxes, bags, and more for you.

Packaging Your Brand for E-Commerce Success 5 Strategies to Stand Out

Packaging Your Brand for E-Commerce Success: 5 Strategies to Stand Out

For e-commerce businesses, the journey doesn’t end when a customer clicks “buy.” The moment your product reaches their doorstep is just as important—it’s an opportunity to reinforce your brand, deliver an exceptional experience, and set yourself apart in a crowded market. Thoughtful, well-designed packaging can turn a simple order into a brand-building opportunity that leaves […]

Packaging Your Brand for E-Commerce Success: 5 Strategies to Stand Out Read More »

Why Custom Packaging is Essential for Branding in Foodservice

Why Custom Packaging is Essential for Branding in Food Service

In today’s competitive food service industry, standing out is more challenging than ever. With so many choices available to consumers, restaurants, cafes, and delis need to find ways to differentiate themselves—not just through the quality of their food but through the entire dining experience. One often overlooked yet highly impactful way to elevate your brand

Why Custom Packaging is Essential for Branding in Food Service Read More »

The Resurgence of Brick-and-Mortar Retail: Why Your Packaging Strategy Matters More Than Ever

The Resurgence of Brick-and-Mortar Retail: Why Your Packaging Strategy Matters More Than Ever

The retail landscape is evolving in unexpected ways, and brick-and-mortar stores are making a powerful comeback. Forrester projects that by 2028, U.S. offline retail sales will hit a whopping $4.2 trillion, accounting for 72% of the total retail market. The National Retail Federation (NRF) has also reported that although eCommerce surged to almost 19% of

The Resurgence of Brick-and-Mortar Retail: Why Your Packaging Strategy Matters More Than Ever Read More »

A Beginner’s Guide to Branded Packaging for Small Businesses

A Beginner’s Guide to Branded Packaging for Small Businesses: Tips, Inspiration, and How to Get Started

When you’re running a small business, making the right impression on your customers is crucial. One of the best ways to achieve this is through branded packaging. Branded packaging is more than just a way to deliver your product—it’s an opportunity to showcase your logo, reinforce your brand identity, and create a memorable experience for

A Beginner’s Guide to Branded Packaging for Small Businesses: Tips, Inspiration, and How to Get Started Read More »

The Importance of Packaging in E-Commerce

The Importance of Packaging in E-Commerce

In the fast-paced world of e-commerce, packaging plays a pivotal role in the overall customer experience. From the moment a customer receives their package to the unboxing experience and beyond, the right packaging can significantly impact brand perception, customer retention, and even sales. In this blog post, we’ll dicuss the critical role that packaging plays

The Importance of Packaging in E-Commerce Read More »

Top 10 Packaging Trends for Food Services in 2024

Top 10 Packaging Trends for Food Services in 2024

The food service industry is continually evolving, and packaging plays a crucial role in meeting consumer demands, ensuring food safety, and promoting sustainability. As we move through 2024, several packaging trends are emerging that food service businesses need to be aware of to stay competitive. These trends focus on functionality, sustainability, and innovative design. Here

Top 10 Packaging Trends for Food Services in 2024 Read More »

Updated for 2024: The Definitive Guide to Custom Packaging

Creating packaging for your brand can feel tricky. We broke it down for you. With over 1 million retail businesses reaching new audiences through new channels, like Instagram and Facebook marketplaces, TikTok, and other social channels, brand loyalty sometimes feels like a thing of the past. Smart companies can use that to their advantage, though

Updated for 2024: The Definitive Guide to Custom Packaging Read More »

Unpacking the Power of Digital Print E-commerce and Shipping Boxes: Where Technology Meets Packaging Brilliance

In a world where first impressions matter more than ever, your brand’s packaging is the unsung hero of customer experience. Gone are the days of bland, one-size-fits-all boxes that do little more than protect your product during transit. Enter the era of digital print e-commerce and shipping boxes – a game-changer that not only safeguards

Unpacking the Power of Digital Print E-commerce and Shipping Boxes: Where Technology Meets Packaging Brilliance Read More »

Unwrapping Creativity: Innovative Uses of Wrapping Paper in the B2B World

In the world of business-to-business (B2B) transactions, creativity often takes a backseat to practicality and efficiency. However, incorporating creativity into your B2B interactions – especially those involving brand visuals – can yield unexpected benefits, from strengthening relationships to boosting brand recognition. Whether you’re thinking about corporate gifting, unveiling a new product, celebrating an event or

Unwrapping Creativity: Innovative Uses of Wrapping Paper in the B2B World Read More »

How to create professional looking packaging

For any consumer-facing brand, packaging plays a crucial role in capturing consumer attention and influencing purchasing decisions. A well-designed and professional-looking package can communicate the quality and value of your product, making it stand out from the crowd. Whether you’re a marketing professional (hi there, colleague ✨), a small business owner or an entrepreneur launching

How to create professional looking packaging Read More »

Filling the void: creating memorable unboxing experiences with void fill

If you’re part of an ecommerce business, you know that the unboxing experience can make or break your customers’ impression of your brand. It’s not just about the product itself, but how it’s presented when it arrives on their doorstep — and how it feels when that box is opened. Void fill refers to any

Filling the void: creating memorable unboxing experiences with void fill Read More »

Resource Roundup: Get inspired by good packaging design.

Custom packaging can be a powerful marketing tool for businesses, helping to differentiate a product and create a memorable customer experience. If you’re looking for inspiration for your custom packaging, here are some great resources to check out: By using these resources, you can find inspiration for custom packaging that sets your product apart and

Resource Roundup: Get inspired by good packaging design. Read More »

Branded social media posts can feel like a chore. Here’s how to fix that.

Social media can be a powerful marketing tool for businesses, but it can also feel like a never-ending chore to constantly come up with new content to post. Here are some tips for making the process of posting on social media feel like less of a chore:  By following these tips, you can make posting

Branded social media posts can feel like a chore. Here’s how to fix that. Read More »

Why You Should Photograph Your Packaging (And How To Do It)

You’ve got 7 seconds (or less) to impress your potential customers with your packaging. In a world prolific with an overabundance of brands of every kind, there’s probably a few competitors for your product that are angling for those same eyes – which means that your packaging needs to pull a potential customer’s focus in

Why You Should Photograph Your Packaging (And How To Do It) Read More »

Your Packaging Needs to be More Sustainable. Thankfully, It’s Not Hard to Do.

Here’s a sobering piece of data: in 2018, containers and packaging contributed 30% of community solid waste in the US. That’s 82.2 million tons of packaging that’s not getting repurposed or recycled, and that’s a problem. As e-commerce continues to explode year after year, the amount of packaging that we inevitably toss in the trash will only

Your Packaging Needs to be More Sustainable. Thankfully, It’s Not Hard to Do. Read More »

8 Great Free, Commercial-Use Resources for Your Brand’s Marketing and Packaging

Good commercial-use media are kind of like unicorns: saying they’re hard to come by in the wild is a bit of an understatement. But if you’re looking for public domain, Creative Commons 0 design resources for use in your packaging, print materials, or marketing projects, you can rest easy: we’ve got you covered. Below you’ll

8 Great Free, Commercial-Use Resources for Your Brand’s Marketing and Packaging Read More »

How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads

Packaging is more than just a pretty face for your products. View this post on Instagram A post shared by Fairytale Brownies (@fairytalebrownies) Is your social media presence as distinct and branded as Fairytale Brownies? The answer is probably not – and that’s okay. They’ve spent a lot of time focused on incorporating their very

How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads Read More »