Custom Packaging Trends

In the world of business-to-business (B2B) transactions, creativity often takes a backseat to practicality and efficiency. However, incorporating creativity into your B2B interactions – especially those involving brand visuals – can yield unexpected benefits, from strengthening relationships to boosting brand recognition. Whether you’re thinking about corporate gifting, unveiling a new product, celebrating an event or …

Unwrapping Creativity: Innovative Uses of Wrapping Paper in the B2B World Read More »

Custom packaging can be a powerful marketing tool for businesses, helping to differentiate a product and create a memorable customer experience. If you’re looking for inspiration for your custom packaging, here are some great resources to check out: By using these resources, you can find inspiration for custom packaging that sets your product apart and …

Resource Roundup: Get inspired by good packaging design. Read More »

Social media can be a powerful marketing tool for businesses, but it can also feel like a never-ending chore to constantly come up with new content to post. Here are some tips for making the process of posting on social media feel like less of a chore:  By following these tips, you can make posting …

Branded social media posts can feel like a chore. Here’s how to fix that. Read More »

Let’s get scientific for a second: did you know that the human brain can perceive signals of light and color sent by the eyes in as little as 13 milliseconds? That impact – and the impact of color in general for humans through a cultural lens – is important in deciding which colors might work …

Choosing the Right Colors for Your Branded Packaging Read More »

You’ve got 7 seconds (or less) to impress your potential customers with your packaging. In a world prolific with an overabundance of brands of every kind, there’s probably a few competitors for your product that are angling for those same eyes – which means that your packaging needs to pull a potential customer’s focus in …

Why You Should Photograph Your Packaging (And How To Do It) Read More »

Here’s a sobering piece of data: in 2018, containers and packaging contributed 30% of community solid waste in the US. That’s 82.2 million tons of packaging that’s not getting repurposed or recycled, and that’s a problem. As e-commerce continues to explode year after year, the amount of packaging that we inevitably toss in the trash will only …

Your Packaging Needs to be More Sustainable. Thankfully, It’s Not Hard to Do. Read More »