Protected: The Super Secret Chocolate Chip Cookie Recipe We Stole From Our Marketing Guy 🍪
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How to create professional looking packaging
For any consumer-facing brand, packaging plays a crucial role in capturing consumer attention and influencing purchasing decisions. A well-designed and professional-looking package can communicate the quality and value of your product, making it stand out from the crowd. Whether you’re a marketing professional (hi there, colleague ✨), a small business owner or an entrepreneur launching …
Resource Roundup: Get inspired by good packaging design.
Custom packaging can be a powerful marketing tool for businesses, helping to differentiate a product and create a memorable customer experience. If you’re looking for inspiration for your custom packaging, here are some great resources to check out: By using these resources, you can find inspiration for custom packaging that sets your product apart and …
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Branded social media posts can feel like a chore. Here’s how to fix that.
Social media can be a powerful marketing tool for businesses, but it can also feel like a never-ending chore to constantly come up with new content to post. Here are some tips for making the process of posting on social media feel like less of a chore: By following these tips, you can make posting …
Branded social media posts can feel like a chore. Here’s how to fix that. Read More »
Choosing the Right Colors for Your Branded Packaging
Let’s get scientific for a second: did you know that the human brain can perceive signals of light and color sent by the eyes in as little as 13 milliseconds? That impact – and the impact of color in general for humans through a cultural lens – is important in deciding which colors might work …
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Why You Should Photograph Your Packaging (And How To Do It)
You’ve got 7 seconds (or less) to impress your potential customers with your packaging. In a world prolific with an overabundance of brands of every kind, there’s probably a few competitors for your product that are angling for those same eyes – which means that your packaging needs to pull a potential customer’s focus in …
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Your Packaging Needs to be More Sustainable. Thankfully, It’s Not Hard to Do.
Here’s a sobering piece of data: in 2018, containers and packaging contributed 30% of community solid waste in the US. That’s 82.2 million tons of packaging that’s not getting repurposed or recycled, and that’s a problem. As e-commerce continues to explode year after year, the amount of packaging that we inevitably toss in the trash will only …
Your Packaging Needs to be More Sustainable. Thankfully, It’s Not Hard to Do. Read More »
Why You Should Create a Brand Guide for Your Company (And A Peek At Ours)
I know: you’ve probably got more pressing things on your plate to finish than an extra document that’s mostly for internal use and doesn’t directly sell any of your products or services. It’s true; brand and style guides can often feel like busywork with little obvious return on investment. But hear me out – do …
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Updated for 2023: The Definitive Guide to Custom Packaging
Creating packaging for your brand can feel tricky. We broke it down for you. With over 1 million retail businesses reaching new audiences through new channels, like Instagram and Facebook marketplaces, TikTok, and other social channels, brand loyalty sometimes feels like a thing of the past. Smart companies can use that to their advantage, though …
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8 Great Free, Commercial-Use Resources for Your Brand’s Marketing and Packaging
Good commercial-use media are kind of like unicorns: saying they’re hard to come by in the wild is a bit of an understatement. But if you’re looking for public domain, Creative Commons 0 design resources for use in your packaging, print materials, or marketing projects, you can rest easy: we’ve got you covered. Below you’ll …
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