Alexander Danieli

Alexander Danieli is a marketing guy, brand specialist, and many-hatted one for Morgan Chaney. When he’s not writing or designing for the company, he’s making music or telling his dog Stevie to get off the couch.

Why You Should Create a Brand Guide for Your Company (And A Peek At Ours)

I know: you’ve probably got more pressing things on your plate to finish than an extra document that’s mostly for internal use and doesn’t directly sell any of your products or services. It’s true; brand and style guides can often feel like busywork with little obvious return on investment. But hear me out – do …


Why You Should Create a Brand Guide for Your Company (And A Peek At Ours)
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The Definitive Guide to Custom Packaging in 2022

Creating packaging for your brand can feel tricky. We broke it down for you. With over 1 million retail businesses reaching new audiences through new channels, like Instagram and Facebook marketplaces, TikTok, and other social channels, brand loyalty sometimes feels like a thing of the past. Smart companies can use that to their advantage, though …


The Definitive Guide to Custom Packaging in 2022
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8 Great Free, Commercial-Use Resources for Your Brand’s Marketing and Packaging

Good commercial-use media are kind of like unicorns: saying they’re hard to come by in the wild is a bit of an understatement. But if you’re looking for public domain, Creative Commons 0 design resources for use in your packaging, print materials, or marketing projects, you can rest easy: we’ve got you covered. Below you’ll …


8 Great Free, Commercial-Use Resources for Your Brand’s Marketing and Packaging
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How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads

Packaging is more than just a pretty face for your products. View this post on Instagram A post shared by Fairytale Brownies (@fairytalebrownies) Is your social media presence as distinct and branded as Fairytale Brownies? The answer is probably not – and that’s okay. They’ve spent a lot of time focused on incorporating their very …


How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads
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