E-Commerce Insights

Let’s make custom packaging and great branding part of your overall marketing plan. We’ve got a few tricks up our sleeves when it comes to e-commerce – including helpful tips and useful resources.

The Secret to High-Impact Packaging for E-Commerce Brands

The Secret to High-Impact Packaging for E-Commerce Brands

Branding Tips, E-Commerce Insights /

In the competitive world of e-commerce, first impressions matter. Packaging is often the first physical interaction a customer has with your brand, and it sets the tone for their overall experience. High-impact packaging doesn’t just ensure your products arrive safely—it creates a lasting impression, encourages repeat purchases, and even turns customers into brand advocates. Here’s […]

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How to Start an E-Commerce Business Key Steps and the Role of Branded Packaging

How to Start an E-Commerce Business: Key Steps and the Role of Branded Packaging

E-Commerce Insights /

Starting an e-commerce business is an exciting opportunity to reach a global audience, connect with customers online, and build a brand that stands out in the digital marketplace. But beyond setting up an online store, one crucial element that many new business owners overlook is the role of branded packaging. Your packaging is more than

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The Importance of Packaging in E-Commerce

The Importance of Packaging in E-Commerce

Custom Packaging Trends, E-Commerce Insights /

In the fast-paced world of e-commerce, packaging plays a pivotal role in the overall customer experience. From the moment a customer receives their package to the unboxing experience and beyond, the right packaging can significantly impact brand perception, customer retention, and even sales. In this blog post, we’ll dicuss the critical role that packaging plays

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Updated for 2024: The Definitive Guide to Custom Packaging

Branding Tips, Custom Packaging Trends, E-Commerce Insights /

Creating packaging for your brand can feel tricky. We broke it down for you. With over 1 million retail businesses reaching new audiences through new channels, like Instagram and Facebook marketplaces, TikTok, and other social channels, brand loyalty sometimes feels like a thing of the past. Smart companies can use that to their advantage, though

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How to create a shareworthy unboxing experience

How to Create a ‘Shareworthy’ Unboxing Experience

Branding Tips, Custom Holiday Packaging, Custom Packaging Trends, E-Commerce Insights /

What was once just opening a plain cardboard box is now a shareworthy experience. If you are selling items online, the unboxing experience should be a huge consideration when it comes to packaging your products. Having a standout unboxing experience can elevate your products, generate positive customer reviews, and increase the chances of your products

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7 ways to sell more gift cards this holiday season

7 Ways to Sell More Gift Cards This Holiday Season

Branding Tips, Custom Holiday Packaging, Custom Packaging Trends, E-Commerce Insights, Eco-Friendly Packaging, Food Service Packaging, In-Stock Packaging /

Shopping for physical gift items might be difficult this holiday season, as supply chain issues are leaving store shelves less than fully stocked. Gift cards are the #1 most requested gift item and they are a great option for your customers when physical stock is low. If you aren’t promoting gift cards as an alternative

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What’s Happening in the Packaging Industry?

Custom Packaging Trends, E-Commerce Insights, In-Stock Packaging /

COVID-19 has impacted all of our lives. Some of the effects have been more drastic and widespread than others. The packaging industry, like many others, has been facing several serious issues regarding supply chains, labor shortages, and shipping issues. These setbacks have greatly impacted our ability to do business as usual. At Morgan Chaney we

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How To Build Your Brand Through Custom Packaging

Branding Tips, Custom Packaging Trends, E-Commerce Insights /

The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business

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How to promote your restaurant on instagram

How To Promote Your Restaurant on Instagram

Branding Tips, Custom Packaging Trends, E-Commerce Insights, Food Service Packaging /

Restaurants, bakeries, and cafes can use Instagram to gain new customers, increase engagement, and create memorable branding. Everyone is on Instagram these days, including most businesses and restaurants. This image-centric social media site has been setting the trends for years now. Every restaurant should be promoting themselves on Instagram in 2021, here’s why: Visually promote

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Shop Small This Holiday Season and Support Local Business

Custom Packaging Trends, E-Commerce Insights /

Small businesses have faced some of the most brutal hardships due to the coronavirus pandemic, and often have the hardest time securing help. Small and local businesses are the heart of our country, they provide many people with jobs and offer quality products and services. They provide a sense of community within cities and small

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How to increase your sales this holiday season

Innovative ways to increase your sales this holiday season!

Branding Tips, Custom Holiday Packaging, E-Commerce Insights /

The year is 2020 and Covid-19 has impacted businesses in a big way. Many businesses are looking to restore their sales and increase activity this holiday season. There are many innovative ways to increase your sales while remaining safe and following Covid guidelines and mandates. Here are some ideas for increasing your sales this year

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how to recycle packaging the right way

How to Recycle Your Packaging (And Other Materials) the Right Way

E-Commerce Insights, Eco-Friendly Packaging /

As climate scientists around the globe continue to provide warnings of the grim outlook humanity may be facing over the coming decades, it is important that anyone who has the means to help improve environmental outcomes do their part in reducing our impact on the Earth. One of the easiest ways to have a positive

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how to gain an instagram following for your business

How to Gain an Instagram Following for your Business

Branding Tips, E-Commerce Insights /

Since the development of the internet, advertising has changed dramatically in many different ways. Instead of trying to reach as many people as possible, marketing has become a process of refining and perfecting a selection of which individuals receive certain advertisements in order to maximize the amount of revenue per dollar spent. Advertising is now

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Staying Connected with your Customers During COVID-19

Branding Tips, Custom Packaging Trends, E-Commerce Insights /

We are now into the summer of 2020, and the COVID-19 pandemic continues to grow both globally and in the United States. Depending on which state you’re in, restrictions on certain businesses have varied, with some lockdowns persisting much longer and restrictions much tighter than others. Regardless of where you live, if you’re a business

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Brick & Mortar Retail: What Does the Future Have In Store?

Branding Tips, Custom Packaging Trends, E-Commerce Insights /

You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail

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How to Handle The Retail Holiday Season Like a Pro

Branding Tips, Custom Holiday Packaging, Custom Packaging Trends, E-Commerce Insights /

Many businesses get excited for the holiday season, because it always marks an increase in sales brought on by holiday gift shopping! Sometimes businesses get overwhelmed during this season, and end up scrambling to get things back in order. The key to having a successful holiday retail season is to plan ahead and be prepared.

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5 Tips for Photographing your Products and Packaging

Branding Tips, Custom Packaging Trends, E-Commerce Insights /

Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips. If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest

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