Let’s make custom packaging and great branding part of your overall marketing plan. We’ve got a few tricks up our sleeves when it comes to e-commerce – including helpful tips and useful resources.
In the fast-paced world of e-commerce, packaging plays a pivotal role in the overall customer experience. From the moment a customer receives their package to the unboxing experience and beyond, the right packaging can significantly impact brand perception, customer retention, and even sales. In this blog post, we’ll dicuss the critical role that packaging plays […]
The Importance of Packaging in E-Commerce Read More »
Creating packaging for your brand can feel tricky. We broke it down for you. With over 1 million retail businesses reaching new audiences through new channels, like Instagram and Facebook marketplaces, TikTok, and other social channels, brand loyalty sometimes feels like a thing of the past. Smart companies can use that to their advantage, though
Updated for 2024: The Definitive Guide to Custom Packaging Read More »
What was once just opening a plain cardboard box is now a shareworthy experience. If you are selling items online, the unboxing experience should be a huge consideration when it comes to packaging your products. Having a standout unboxing experience can elevate your products, generate positive customer reviews, and increase the chances of your products
How to Create a ‘Shareworthy’ Unboxing Experience Read More »
Shopping for physical gift items might be difficult this holiday season, as supply chain issues are leaving store shelves less than fully stocked. Gift cards are the #1 most requested gift item and they are a great option for your customers when physical stock is low. If you aren’t promoting gift cards as an alternative
7 Ways to Sell More Gift Cards This Holiday Season Read More »
COVID-19 has impacted all of our lives. Some of the effects have been more drastic and widespread than others. The packaging industry, like many others, has been facing several serious issues regarding supply chains, labor shortages, and shipping issues. These setbacks have greatly impacted our ability to do business as usual. At Morgan Chaney we
What’s Happening in the Packaging Industry? Read More »
The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business
How To Build Your Brand Through Custom Packaging Read More »
Restaurants, bakeries, and cafes can use Instagram to gain new customers, increase engagement, and create memorable branding. Everyone is on Instagram these days, including most businesses and restaurants. This image-centric social media site has been setting the trends for years now. Every restaurant should be promoting themselves on Instagram in 2021, here’s why: Visually promote
How To Promote Your Restaurant on Instagram Read More »
Small businesses have faced some of the most brutal hardships due to the coronavirus pandemic, and often have the hardest time securing help. Small and local businesses are the heart of our country, they provide many people with jobs and offer quality products and services. They provide a sense of community within cities and small
Shop Small This Holiday Season and Support Local Business Read More »
The year is 2020 and Covid-19 has impacted businesses in a big way. Many businesses are looking to restore their sales and increase activity this holiday season. There are many innovative ways to increase your sales while remaining safe and following Covid guidelines and mandates. Here are some ideas for increasing your sales this year
Innovative ways to increase your sales this holiday season! Read More »
As climate scientists around the globe continue to provide warnings of the grim outlook humanity may be facing over the coming decades, it is important that anyone who has the means to help improve environmental outcomes do their part in reducing our impact on the Earth. One of the easiest ways to have a positive
How to Recycle Your Packaging (And Other Materials) the Right Way Read More »
Since the development of the internet, advertising has changed dramatically in many different ways. Instead of trying to reach as many people as possible, marketing has become a process of refining and perfecting a selection of which individuals receive certain advertisements in order to maximize the amount of revenue per dollar spent. Advertising is now
How to Gain an Instagram Following for your Business Read More »
We are now into the summer of 2020, and the COVID-19 pandemic continues to grow both globally and in the United States. Depending on which state you’re in, restrictions on certain businesses have varied, with some lockdowns persisting much longer and restrictions much tighter than others. Regardless of where you live, if you’re a business
Staying Connected with your Customers During COVID-19 Read More »
The pandemic outbreak of COVID-19 across the world has caused huge economic effects in many industries. Among some of the hardest hit industries at this time are traditional brick and mortar retailers. Businesses that have relied on in-store sales up until this point are being suddenly forced to close their doors for an undetermined amount
Small Business Guide to COVID-19 Read More »
Whether it was improvements in technology, tax reforms, or consumer preferences, the United States business environment underwent numerous important transformations in 2019. U.S. GDP maintained a growth rate of at least 2% in three of four recorded quarters, and despite an ongoing trade war, most notably with China, 2020 is shaping up to be a
How to Grow Your Business in 2020 Read More »
When it comes to designing an effective label, it’s important to keep in mind that it will represent your product on the shelves of every store to which it goes. Even long after a customer has left or when someone walks by the front window, a label has the ability to leave an impression on
How to Design a Great Product Label Read More »
You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail
Brick & Mortar Retail: What Does the Future Have In Store? Read More »
Many businesses get excited for the holiday season, because it always marks an increase in sales brought on by holiday gift shopping! Sometimes businesses get overwhelmed during this season, and end up scrambling to get things back in order. The key to having a successful holiday retail season is to plan ahead and be prepared.
How to Handle The Retail Holiday Season Like a Pro Read More »
Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips. If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest
5 Tips for Photographing your Products and Packaging Read More »
In the spirit of thanksgiving and the holiday season, we wanted to share some of the packaging inventions that we are thankful for. Innovations in packaging and technology have improved and propelled our business, and we want to share why they are significant. The Paper Shopping Bag You may remember our previous Blog Post about the evolution
Packaging Inventions We Are Thankful For Read More »
About a year ago, Hawaii passed an initiative to ban the use of single-use plastic bags from retail stores for a “greener” existence. Hawaii, being the only state to do a state-wide ban, is setting an example for the rest of its fellow states. California is next in-line for these single-use plastic bags getting banned.
Plastic Bag Bans Update Read More »
