Start the New Year with a New Look: Custom Packaging Trends for 2021

Start the New Year with a New Look: Custom Packaging Trends for 2021

2020 has been a wild year, and many businesses have faced hardships, setbacks, and big budget restrictions. In 2021, branding and marketing your business effectively will be more important than ever. If you are looking to invest in rebranding in 2021 and want a fresh new look to attract more customers, here are some ideas for the top custom packaging trends. Personalized Printed Labels Companies are always trying to connect with their customers on a deeper level and make every…

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Shop Small This Holiday Season and Support Local Business

Shop Small This Holiday Season and Support Local Business

Small businesses have faced some of the most brutal hardships due to the coronavirus pandemic, and often have the hardest time securing help. Small and local businesses are the heart of our country, they provide many people with jobs and offer quality products and services. They provide a sense of community within cities and small towns, and bring people together. Many of the largest and most successful businesses in our economy started out small and local. Small business owners are…

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What’s Your 2020 Holiday Packaging Style?

What’s Your 2020 Holiday Packaging Style?

Branding is all about having a signature style. Something that sets you apart from your competitors and is easily recognizable to your customers. How you package your items for the holiday season can also heavily impact your brand image. Having unique and memorable holiday packaging can even support your marketing; like with Starbucks where their custom holiday cups are a yearly news event. Your holiday retail packaging can help promote your brand to gift recipients, can help you gain new…

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Innovative ways to increase your sales this holiday season!

Innovative ways to increase your sales this holiday season!

The year is 2020 and Covid-19 has impacted businesses in a big way. Many businesses are looking to restore their sales and increase activity this holiday season. There are many innovative ways to increase your sales while remaining safe and following Covid guidelines and mandates. Here are some ideas for increasing your sales this year while keeping your customers and employees safe! Make shopping safe this season With the coronavirus pandemic playing a huge part in this year’s retail shopping…

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How to create loyal customers through holiday gift card recipients

How to create loyal customers through holiday gift card recipients

Many retail stores, restaurants, and service-based businesses sell a lot of gift cards over the holiday season. The recipients of these gift cards will be using them in the months following Christmas, giving businesses the opportunity of gaining new loyal customers. The best part about new customers using gift cards at your business is the opportunity to keep them coming back for more. Repeat customers are nine times more likely to convert than first-time visitors (Source). So it’s important to…

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How to Recycle Your Packaging (And Other Materials) the Right Way

How to Recycle Your Packaging (And Other Materials) the Right Way

As climate scientists around the globe continue to provide warnings of the grim outlook humanity may be facing over the coming decades, it is important that anyone who has the means to help improve environmental outcomes do their part in reducing our impact on the Earth. One of the easiest ways to have a positive effect on climate change as an individual is to make use of your local government or municipality’s recycling system. While in recent years, the practice…

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How to Gain an Instagram Following for your Business

How to Gain an Instagram Following for your Business

Since the development of the internet, advertising has changed dramatically in many different ways. Instead of trying to reach as many people as possible, marketing has become a process of refining and perfecting a selection of which individuals receive certain advertisements in order to maximize the amount of revenue per dollar spent. Advertising is now personal, customizable, and heavily data driven. One of the most important new forms of marketing in the internet age for businesses is the use of…

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Staying Connected with your Customers During COVID-19

Staying Connected with your Customers During COVID-19

We are now into the summer of 2020, and the COVID-19 pandemic continues to grow both globally and in the United States. Depending on which state you’re in, restrictions on certain businesses have varied, with some lockdowns persisting much longer and restrictions much tighter than others. Regardless of where you live, if you’re a business owner that depends on everyday storefront transactions and interaction with customers, you may be struggling to find ways to keep your company afloat. Many small…

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Small Business Guide to COVID-19

Small Business Guide to COVID-19

The pandemic outbreak of COVID-19 across the world has caused huge economic effects in many industries. Among some of the hardest hit industries at this time are traditional brick and mortar retailers. Businesses that have relied on in-store sales up until this point are being suddenly forced to close their doors for an undetermined amount of time. For those who already have e-commerce set up, this may not be a huge change to your business other than ensuring that your…

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How to Grow Your Business in 2020

How to Grow Your Business in 2020

Whether it was improvements in technology, tax reforms, or consumer preferences, the United States business environment underwent numerous important transformations in 2019. U.S. GDP maintained a growth rate of at least 2% in three of four recorded quarters, and despite an ongoing trade war, most notably with China, 2020 is shaping up to be a productive year for businesses on a national scale. While there are certain aspects of a business that inherently limit or facilitate its expansion, there are…

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