Why You Should Photograph Your Packaging (And How To Do It)

You’ve got 7 seconds (or less) to impress your potential customers with your packaging. In a world prolific with an overabundance of brands of every kind, there’s probably a few competitors for your product that are angling for those same eyes – which means that your packaging needs to pull a potential customer’s focus in …


Why You Should Photograph Your Packaging (And How To Do It)
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Your Packaging Needs to be More Sustainable. Thankfully, It’s Not Hard to Do.

Here’s a sobering piece of data: in 2018, containers and packaging contributed 30% of community solid waste in the US. That’s 82.2 million tons of packaging that’s not getting repurposed or recycled, and that’s a problem. As e-commerce continues to explode year after year, the amount of packaging that we inevitably toss in the trash will only …


Your Packaging Needs to be More Sustainable. Thankfully, It’s Not Hard to Do.
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Why You Should Create a Brand Guide for Your Company (And A Peek At Ours)

I know: you’ve probably got more pressing things on your plate to finish than an extra document that’s mostly for internal use and doesn’t directly sell any of your products or services. It’s true; brand and style guides can often feel like busywork with little obvious return on investment. But hear me out – do …


Why You Should Create a Brand Guide for Your Company (And A Peek At Ours)
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The Definitive Guide to Custom Packaging in 2022

Creating packaging for your brand can feel tricky. We broke it down for you. With over 1 million retail businesses reaching new audiences through new channels, like Instagram and Facebook marketplaces, TikTok, and other social channels, brand loyalty sometimes feels like a thing of the past. Smart companies can use that to their advantage, though …


The Definitive Guide to Custom Packaging in 2022
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8 Great Free, Commercial-Use Resources for Your Brand’s Marketing and Packaging

Good commercial-use media are kind of like unicorns: saying they’re hard to come by in the wild is a bit of an understatement. But if you’re looking for public domain, Creative Commons 0 design resources for use in your packaging, print materials, or marketing projects, you can rest easy: we’ve got you covered. Below you’ll …


8 Great Free, Commercial-Use Resources for Your Brand’s Marketing and Packaging
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How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads

Packaging is more than just a pretty face for your products. View this post on Instagram A post shared by Fairytale Brownies (@fairytalebrownies) Is your social media presence as distinct and branded as Fairytale Brownies? The answer is probably not – and that’s okay. They’ve spent a lot of time focused on incorporating their very …


How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads
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How to create a shareworthy unboxing experience

How to Create a ‘Shareworthy’ Unboxing Experience

What was once just opening a plain cardboard box is now a shareworthy experience. If you are selling items online, the unboxing experience should be a huge consideration when it comes to packaging your products. Having a standout unboxing experience can elevate your products, generate positive customer reviews, and increase the chances of your products …


How to Create a ‘Shareworthy’ Unboxing Experience
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7 ways to sell more gift cards this holiday season

7 Ways to Sell More Gift Cards This Holiday Season

Shopping for physical gift items might be difficult this holiday season, as supply chain issues are leaving store shelves less than fully stocked. Gift cards are the #1 most requested gift item and they are a great option for your customers when physical stock is low. If you aren’t promoting gift cards as an alternative …


7 Ways to Sell More Gift Cards This Holiday Season
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What’s Happening in the Packaging Industry?

COVID-19 has impacted all of our lives. Some of the effects have been more drastic and widespread than others. The packaging industry, like many others, has been facing several serious issues regarding supply chains, labor shortages, and shipping issues. These setbacks have greatly impacted our ability to do business as usual. At Morgan Chaney we …


What’s Happening in the Packaging Industry?
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