2024's Top Product Packaging Trends. Explore the latest custom packaging trends for 2024

2024’s Top Product Packaging Trends So Far

As we move through 2024, innovative packaging design trends are transforming how businesses present their products. This year, we see a blend of visual appeal and functionality that offers new opportunities for brands to connect with customers and stand out in a crowded market. Here’s a look at the top custom product packaging trends of 2024.

1. Bold Color Contrasts

This trend is all about bold, clashing colors and angular shapes, creating designs that stand out and grab attention. Bold color contrasts ensure products are noticed immediately, making them ideal for brands looking to make a strong first impression.

bold color design

Key Elements:

  • Vibrant Palettes: Use of bright, saturated colors that create a visual jolt.
  • Geometric Shapes: Sharp lines, triangles, and other striking shapes.
  • High Visibility: Perfect for products that need to be easily identifiable.
  • Modern and Edgy: Associated with brands that want to project confidence and innovation.


  • Instant Recognition: Ensures packaging is instantly recognizable.
  • Emotional Impact: Evokes feelings of excitement, urgency, and curiosity.
  • Differentiation: Sets products apart in a crowded market.

2. Digital Enhancements

Digital enhancements are often integrated into packaging via a QR code to offer a multisensory experience. Scanning these codes can reveal augmented reality (AR) content, detailed product information, or personalized messages, deepening the brand-consumer connection. QR codes are simple to integrate and link to a variety of digital experiences.

QR code shopping bag


  • Enhanced Engagement: Keeps consumers engaged with the brand longer.
  • Rich Storytelling: Shares the brand’s history and values more compellingly.
  • Convenient Information Access: Offers detailed product information without cluttering the design.
  • Memorable Experiences: Creates unique interactions that differentiate the brand.


  • Interactive Labels: Labels that change or come to life when scanned.
  • Virtual Tours: Behind-the-scenes look at the production process.
  • Gamified Experiences: QR codes that unlock fun games related to the product.
  • Loyalty Programs: Direct links to earn points or rewards.

3. Engaging Packaging

Engaging packaging, or “smart packaging,” involves consumers in unique ways, such as physical interactivity, sensory engagement, and sustainability features. Examples include packaging that can be repurposed into functional items, like a cereal box that can be folded into a board game, or reusable packaging designed for multiple uses.

board game box

4. Retro Revival

Nostalgia plays a significant role in packaging trends, with retro revival designs drawing inspiration from various past decades. This trend captures the charm of bygone eras, blending classic elements with modern aesthetics.


  • From the 90s: Bright neon colors and bold geometric shapes.
  • From the 80s: Vibrant color palettes and pixel art.
  • From the 70s: Earth tones and psychedelic patterns.
  • From the 60s: Bright, cheerful colors and bold floral patterns.
  • From the 50s: Classic Americana with vintage advertisements.

throwback designs

These designs are trendy and playful, offering brands a fun way to experiment with throwback aesthetics.

5. Vibrant Pastels

Vibrant pastels offer a fresh take on traditional pastel colors, infusing them with energetic vibrancy. These colors are gentle yet impactful, providing a youthful and playful look perfect for brands aiming to capture attention with a soft, inviting palette.

Vibrant Pastels


  • Fresh and Contemporary: Reinvents soft, muted tones by amplifying brightness and saturation.
  • Effective for Various Industries: Particularly effective in beauty, fashion, and lifestyle products.
  • Nostalgia and Warmth: Combines the comforting nature of pastels with a lively twist.

6. Bold Typography

Bold typography focuses on simplicity and strong text elements, emphasizing the product name or message with minimalistic designs. Often using muted or subdued color palettes, this trend ensures that the packaging is memorable and stands out without being overly decorative.

Bold Typography custom packaging


  • Striking Visual Impact: Prioritizes clean, powerful fonts for a modern and timeless look.
  • Strong Brand Identity: Ideal for products that rely on straightforward messaging.
  • Effective Communication: Large, prominent lettering quickly conveys key information.

7. Subtle Luxury

This trend embraces subtlety and luxury, creating packaging that whispers sophistication. Subtle luxury designs use heavier stocks and unique finishes like embossing, foil stamping, and soft-touch coatings, promising a high-end experience.

Subtle Luxury


  • Understated Elegance: Appeals to consumers who appreciate refined details.
  • Exclusive Feel: Conveys a sense of exclusivity and meticulous craftsmanship.
  • Memorable Experience: Focuses on the tactile and visual experience to create a distinguished impression.

8. Clean and Simple Graphics

Clean and simple graphics emphasize clarity and simplicity with clean lines and unadulterated colors. This minimalist approach originated in digital design and has transitioned seamlessly into packaging.

simple design black box


  • Versatile Design: Works well across various packaging forms.
  • Polished Look: Provides a modern, polished aesthetic.

9. Transparent Packaging

Transparent packaging utilizes clear and semi-opaque materials to showcase the product inside. This trend combines minimalist graphics with deliberate typography to frame the product, creating a dynamic and visually appealing presentation.

bread bag


  • Full Visibility: Builds trust by offering complete transparency.
  • Effective for Specific Industries: Especially effective for food, beauty, and health products.
  • Quality Emphasis: Highlights the quality and purity of the contents.


As we explore the top product packaging trends of 2024, it’s clear that these innovative designs offer more than just aesthetic appeal—they’re a means to build deeper connections with customers. Whether you’re looking to revamp your existing packaging or launch something new, these trends provide a wealth of inspiration. At Morgan Chaney, our packaging specialists are here to help you navigate these trends and find the perfect solution for your brand. Contact us today to discover how we can elevate your packaging strategy and create designs that leave a lasting impression.

See also  Comparing Restaurant Bag Styles