Branding Tips

Get branding insights, techniques, and actionable resources from industry leaders, movers, and shakers

How Branded Packaging Can Boost Loyalty and Visibility Without Breaking the Bank

How Branded Packaging Can Boost Loyalty and Visibility Without Breaking the Bank

In business, one thing is certain: the future can be unpredictable. Whether you’re riding a wave of economic growth or preparing for possible challenges ahead, every dollar spent on marketing needs to work harder than ever. But here’s the good news: your business can maximize its impact with a tool you already need—packaging. Branded packaging […]

How Branded Packaging Can Boost Loyalty and Visibility Without Breaking the Bank Read More »

10 Packaging Ideas for Small Businesses on a Budget

10 Packaging Ideas for Small Businesses on a Budget

For small businesses, packaging is more than just a necessity—it’s an extension of your brand. But creating impactful packaging doesn’t have to strain your budget. With the right approach, you can design affordable branded packaging that elevates your products and resonates with your customers. Here are ten budget-friendly packaging ideas tailored for small businesses that

10 Packaging Ideas for Small Businesses on a Budget Read More »

The Secret to High-Impact Packaging for E-Commerce Brands

The Secret to High-Impact Packaging for E-Commerce Brands

In the competitive world of e-commerce, first impressions matter. Packaging is often the first physical interaction a customer has with your brand, and it sets the tone for their overall experience. High-impact packaging doesn’t just ensure your products arrive safely—it creates a lasting impression, encourages repeat purchases, and even turns customers into brand advocates. Here’s

The Secret to High-Impact Packaging for E-Commerce Brands Read More »

5 Branding Mistakes Businesses Make with Packaging (And How to Avoid Them)

Your packaging is often the first impression customers have of your business. It’s an opportunity to showcase your brand, connect with your audience, and stand out from competitors. However, even experienced businesses can make mistakes that weaken their branding efforts. Here are five common pitfalls in packaging design and execution—and how to avoid them. 1.

5 Branding Mistakes Businesses Make with Packaging (And How to Avoid Them) Read More »

6 Subtle Ways to Boost Brand Loyalty with Custom Touches in Your Restaurant

6 Subtle Ways to Boost Brand Loyalty with Custom Touches in Your Restaurant

When it comes to restaurants, memorable branding isn’t just about logos or flashy decor. Often, the most impactful details are the small, thoughtful touches that enhance a customer’s overall experience. From dine-in presentation to takeout packaging, incorporating subtle branded elements throughout your restaurant can reinforce your brand identity, create memorable moments, and increase customer loyalty.

6 Subtle Ways to Boost Brand Loyalty with Custom Touches in Your Restaurant Read More »

Rebranding Through Packaging: How to Refresh Your Image Without Changing Your Logo

Rebranding Through Packaging: How to Refresh Your Image Without Changing Your Logo

Rebranding is often seen as an all-or-nothing move—a complete overhaul of a company’s logo, slogan, and visual identity. But rebranding doesn’t have to mean starting from scratch. Instead, many businesses are turning to packaging as a strategic way to refresh their image, appeal to new audiences, and stay relevant—all while keeping their original logo intact.

Rebranding Through Packaging: How to Refresh Your Image Without Changing Your Logo Read More »

The Resurgence of Brick-and-Mortar Retail: Why Your Packaging Strategy Matters More Than Ever

The Resurgence of Brick-and-Mortar Retail: Why Your Packaging Strategy Matters More Than Ever

The retail landscape is evolving in unexpected ways, and brick-and-mortar stores are making a powerful comeback. Forrester projects that by 2028, U.S. offline retail sales will hit a whopping $4.2 trillion, accounting for 72% of the total retail market. The National Retail Federation (NRF) has also reported that although eCommerce surged to almost 19% of

The Resurgence of Brick-and-Mortar Retail: Why Your Packaging Strategy Matters More Than Ever Read More »

Why Custom Bags Are a Must-Have for Small Retail Businesses

Why Custom Bags Are a Must-Have for Small Retail Businesses

In the world of retail, every detail matters. For small businesses, standing out can be a challenge, especially when competing with larger stores. One simple yet powerful tool that small retailers often overlook is custom packaging—particularly custom bags. In this post, we’ll dive into how custom bags can help your small business grow, improve customer

Why Custom Bags Are a Must-Have for Small Retail Businesses Read More »

How Custom Packaging Can Transform Your Brand's Perception

How Custom Packaging Can Transform Your Brand’s Perception

In today’s competitive market, standing out is more important than ever. For businesses that rely on creating memorable customer experiences, custom packaging can be a game-changer. It’s more than just a way to wrap up a product—it’s a way to communicate your brand’s story, create a lasting impression, and build a deeper connection with your

How Custom Packaging Can Transform Your Brand’s Perception Read More »

How to Create a Simple Gift Wrapping Station in Your Retail Store

How to Create a Simple Gift Wrapping Station in Your Retail Store

In today’s competitive retail environment, offering gift-wrapping services can be a great way to enhance customer experience, encourage repeat business, and increase sales. A well-designed, easy-to-use gift wrapping station provides added convenience for your customers and allows your store to stand out. This guide will walk you through the steps of setting up a simple,

How to Create a Simple Gift Wrapping Station in Your Retail Store Read More »

Packaging as a Marketing Tool-1-How Retailers Can Maximize ROI

Packaging as a Marketing Tool: How Retailers Can Maximize ROI

In the business world, your brand’s image is critical to success. From the moment a customer first interacts with your brand, they begin forming opinions about your business. One of the most effective ways to shape this perception and ensure it aligns with your brand values is through your packaging. Why Packaging Matters in Retail

Packaging as a Marketing Tool: How Retailers Can Maximize ROI Read More »

Updated for 2024: The Definitive Guide to Custom Packaging

Creating packaging for your brand can feel tricky. We broke it down for you. With over 1 million retail businesses reaching new audiences through new channels, like Instagram and Facebook marketplaces, TikTok, and other social channels, brand loyalty sometimes feels like a thing of the past. Smart companies can use that to their advantage, though

Updated for 2024: The Definitive Guide to Custom Packaging Read More »

Why You Should Create a Brand Guide for Your Company (And A Peek At Ours)

I know: you’ve probably got more pressing things on your plate to finish than an extra document that’s mostly for internal use and doesn’t directly sell any of your products or services. It’s true; brand and style guides can often feel like busywork with little obvious return on investment. But hear me out – do

Why You Should Create a Brand Guide for Your Company (And A Peek At Ours) Read More »

How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads

Packaging is more than just a pretty face for your products. View this post on Instagram A post shared by Fairytale Brownies (@fairytalebrownies) Is your social media presence as distinct and branded as Fairytale Brownies? The answer is probably not – and that’s okay. They’ve spent a lot of time focused on incorporating their very

How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads Read More »

How to create a shareworthy unboxing experience

How to Create a ‘Shareworthy’ Unboxing Experience

What was once just opening a plain cardboard box is now a shareworthy experience. If you are selling items online, the unboxing experience should be a huge consideration when it comes to packaging your products. Having a standout unboxing experience can elevate your products, generate positive customer reviews, and increase the chances of your products

How to Create a ‘Shareworthy’ Unboxing Experience Read More »

7 ways to sell more gift cards this holiday season

7 Ways to Sell More Gift Cards This Holiday Season

Shopping for physical gift items might be difficult this holiday season, as supply chain issues are leaving store shelves less than fully stocked. Gift cards are the #1 most requested gift item and they are a great option for your customers when physical stock is low. If you aren’t promoting gift cards as an alternative

7 Ways to Sell More Gift Cards This Holiday Season Read More »

How To Build Your Brand Through Custom Packaging

The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business

How To Build Your Brand Through Custom Packaging Read More »

How to promote your restaurant on instagram

How To Promote Your Restaurant on Instagram

Restaurants, bakeries, and cafes can use Instagram to gain new customers, increase engagement, and create memorable branding. Everyone is on Instagram these days, including most businesses and restaurants. This image-centric social media site has been setting the trends for years now. Every restaurant should be promoting themselves on Instagram in 2021, here’s why: Visually promote

How To Promote Your Restaurant on Instagram Read More »