Branding Tips

Get branding insights, techniques, and actionable resources from industry leaders, movers, and shakers

Why You Should Create a Brand Guide for Your Company (And A Peek At Ours)

I know: you’ve probably got more pressing things on your plate to finish than an extra document that’s mostly for internal use and doesn’t directly sell any of your products or services. It’s true; brand and style guides can often feel like busywork with little obvious return on investment. But hear me out – do …


Why You Should Create a Brand Guide for Your Company (And A Peek At Ours)
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The Definitive Guide to Custom Packaging in 2022

Creating packaging for your brand can feel tricky. We broke it down for you. With over 1 million retail businesses reaching new audiences through new channels, like Instagram and Facebook marketplaces, TikTok, and other social channels, brand loyalty sometimes feels like a thing of the past. Smart companies can use that to their advantage, though …


The Definitive Guide to Custom Packaging in 2022
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How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads

Packaging is more than just a pretty face for your products. View this post on Instagram A post shared by Fairytale Brownies (@fairytalebrownies) Is your social media presence as distinct and branded as Fairytale Brownies? The answer is probably not – and that’s okay. They’ve spent a lot of time focused on incorporating their very …


How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads
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How to create a shareworthy unboxing experience

How to Create a ‘Shareworthy’ Unboxing Experience

What was once just opening a plain cardboard box is now a shareworthy experience. If you are selling items online, the unboxing experience should be a huge consideration when it comes to packaging your products. Having a standout unboxing experience can elevate your products, generate positive customer reviews, and increase the chances of your products …


How to Create a ‘Shareworthy’ Unboxing Experience
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7 ways to sell more gift cards this holiday season

7 Ways to Sell More Gift Cards This Holiday Season

Shopping for physical gift items might be difficult this holiday season, as supply chain issues are leaving store shelves less than fully stocked. Gift cards are the #1 most requested gift item and they are a great option for your customers when physical stock is low. If you aren’t promoting gift cards as an alternative …


7 Ways to Sell More Gift Cards This Holiday Season
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How To Build Your Brand Through Custom Packaging

The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business …


How To Build Your Brand Through Custom Packaging
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How to promote your restaurant on instagram

How To Promote Your Restaurant on Instagram

Restaurants, bakeries, and cafes can use Instagram to gain new customers, increase engagement, and create memorable branding. Everyone is on Instagram these days, including most businesses and restaurants. This image-centric social media site has been setting the trends for years now. Every restaurant should be promoting themselves on Instagram in 2021, here’s why: Visually promote …


How To Promote Your Restaurant on Instagram
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Morgan Chaney packaging trends for 2021

Start the New Year with a New Look: New Custom Packaging Trends (Updated for 2022)

2020 has been a wild year, and many businesses have faced hardships, setbacks, and big budget restrictions. In 2021, branding and marketing your business effectively will be more important than ever. If you are looking to invest in rebranding in 2021 and want a fresh new look to attract more customers, here are some ideas …


Start the New Year with a New Look: New Custom Packaging Trends (Updated for 2022)
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What’s Your 2020 Holiday Packaging Style?

Branding is all about having a signature style. Something that sets you apart from your competitors and is easily recognizable to your customers. How you package your items for the holiday season can also heavily impact your brand image. Having unique and memorable holiday packaging can even support your marketing; like with Starbucks where their …


What’s Your 2020 Holiday Packaging Style?
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