Branding Tips

Get branding insights, techniques, and actionable resources from industry leaders, movers, and shakers

Brick & Mortar Retail: What Does the Future Have In Store?

You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail

Brick & Mortar Retail: What Does the Future Have In Store? Read More »

How to Handle The Retail Holiday Season Like a Pro

Many businesses get excited for the holiday season, because it always marks an increase in sales brought on by holiday gift shopping! Sometimes businesses get overwhelmed during this season, and end up scrambling to get things back in order. The key to having a successful holiday retail season is to plan ahead and be prepared.

How to Handle The Retail Holiday Season Like a Pro Read More »

How to Create Branded Gift Packaging your Customers Will Love!

Design Your Custom Packaging with Branding Power Customers have high expectations for brands, especially during the holiday shopping season. Among wanting fast shipping, giveaways, and discounts, they are looking for gift-like packaging that can be used in place of wrapping or packaging gifts themselves. Many Americans no longer yearn for wrapping paper or classic holiday

How to Create Branded Gift Packaging your Customers Will Love! Read More »

5 Tips for Photographing your Products and Packaging

Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips. If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest

5 Tips for Photographing your Products and Packaging Read More »

Why Custom Packaging Is A Smart Investment For Your Brand

Why Should You Invest In Custom Printed Packaging? Advertising is everywhere in our consumer based society. It comes in many different forms and can be extremely effective in increasing sales. Simply put, companies use advertising because it works. Businesses have been using branded packaging as a form of advertising for a very long time. Because

Why Custom Packaging Is A Smart Investment For Your Brand Read More »

What Is ‘Unboxing’ And Why Is It So Important?

If you search the term ‘unboxing’ online you will be greeted with thousands of results including videos, blogs, and social media sites. Unboxing has become a very popular trend in the digital world, and offers opportunities that other types of marketing can’t provide. So what is unboxing and why has it taken over the internet?

What Is ‘Unboxing’ And Why Is It So Important? Read More »

Custom Packaging Designed For The 2019 Holiday Shopping Season

November is here and now is the best time to think about your custom packaging for the 2019 holiday season. We are less than two months away from the Christmas holiday, which means that specialty custom printed packaging orders need to be placed ASAP. We always emphasize how important it is to plan ahead when

Custom Packaging Designed For The 2019 Holiday Shopping Season Read More »

A Guide to Custom Promotional and Event Packaging

Custom Printed Event and Promotional Packaging Do you need custom printed packaging or promotional items for an upcoming event, fundraiser, or tradeshow? This type of packaging is a great way to expand marketing reach, promote a positive brand image, and reinforce ideas. Many seekers of special event packaging are disappointed to find that their options

A Guide to Custom Promotional and Event Packaging Read More »

Our Packaging Trend Predictions for 2017

The year 2017 is here and it’s a great time to re-brand, renew, and reinvest in your company’s image. It is always good to have both short-term and long-term goals when it comes to your company’s packaging. Your packaging goals may involve upgrading to more advanced or fully customized packaging, changing your logo or packaging design,

Our Packaging Trend Predictions for 2017 Read More »

Custom Packaging for Gourmet Food Retailers

Many of our customers at Morgan Chaney are retailers of gourmet candy, chocolate, baked goods, and other delectable delights. Custom packaging for gourmet food items requires extra attention and strategic thought; you want your packaging to accurately represent your brand and products while attracting customers. The packaging of food items can have a strong influence on customer’s

Custom Packaging for Gourmet Food Retailers Read More »

Morgan Chaney’s Guide to Custom Restaurant Packaging

Morgan Chaney supplies hundreds of restaurants all over the world with custom packaging including carryout bags and boxes, napkins, cups, coasters and much more. Restaurant packaging provides a wide realm of possibilities for businesses, and there are many benefits to having a branded packaging program for your restaurant. When it comes to food packaging, you must

Morgan Chaney’s Guide to Custom Restaurant Packaging Read More »

Unique Custom Packaging: Stand Out Among the Rest

Custom packaging is more than just putting your logo on a bag or box. To truly impress your customers and expand your brand power, you should be thinking ‘outside the box’ when it comes to packaging design. There’s no doubt that traditional shopping bags, boxes, and tags adorned with a simple logo are effective and inexpensive, and

Unique Custom Packaging: Stand Out Among the Rest Read More »