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Unwrapping Creativity: Innovative Uses of Wrapping Paper in the B2B World

Custom Packaging Trends / By

In the world of business-to-business (B2B) transactions, creativity often takes a backseat to practicality and efficiency. However, incorporating creativity into your B2B interactions – especially those involving brand visuals – can yield unexpected benefits, from strengthening relationships to boosting brand recognition. Whether you’re thinking about corporate gifting, unveiling a new product, celebrating an event or …


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Filling the void: creating memorable unboxing experiences with void fill

Custom Packaging Trends / By

If you’re part of an ecommerce business, you know that the unboxing experience can make or break your customers’ impression of your brand. It’s not just about the product itself, but how it’s presented when it arrives on their doorstep — and how it feels when that box is opened. Void fill refers to any …


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How to create a shareworthy unboxing experience

How to Create a ‘Shareworthy’ Unboxing Experience

Branding Tips, Custom Holiday Packaging, Custom Packaging Trends, E-Commerce Insights / By

What was once just opening a plain cardboard box is now a shareworthy experience. If you are selling items online, the unboxing experience should be a huge consideration when it comes to packaging your products. Having a standout unboxing experience can elevate your products, generate positive customer reviews, and increase the chances of your products …


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7 ways to sell more gift cards this holiday season

7 Ways to Sell More Gift Cards This Holiday Season

Branding Tips, Custom Holiday Packaging, Custom Packaging Trends, E-Commerce Insights, Eco-Friendly Packaging, Food Service Packaging, In-Stock Packaging / By

Shopping for physical gift items might be difficult this holiday season, as supply chain issues are leaving store shelves less than fully stocked. Gift cards are the #1 most requested gift item and they are a great option for your customers when physical stock is low. If you aren’t promoting gift cards as an alternative …


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What’s Happening in the Packaging Industry?

Custom Packaging Trends, E-Commerce Insights, In-Stock Packaging / By

COVID-19 has impacted all of our lives. Some of the effects have been more drastic and widespread than others. The packaging industry, like many others, has been facing several serious issues regarding supply chains, labor shortages, and shipping issues. These setbacks have greatly impacted our ability to do business as usual. At Morgan Chaney we …


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How To Build Your Brand Through Custom Packaging

Branding Tips, Custom Packaging Trends, E-Commerce Insights / By

The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business …


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How to promote your restaurant on instagram

How To Promote Your Restaurant on Instagram

Branding Tips, Custom Packaging Trends, E-Commerce Insights, Food Service Packaging / By

Restaurants, bakeries, and cafes can use Instagram to gain new customers, increase engagement, and create memorable branding. Everyone is on Instagram these days, including most businesses and restaurants. This image-centric social media site has been setting the trends for years now. Every restaurant should be promoting themselves on Instagram in 2021, here’s why: Visually promote …


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Tamper evident packaging for food delivery

Tamper Evident Packaging for Food Delivery

Custom Packaging Trends, Food Service Packaging, In-Stock Packaging / By

Third party delivery services have become an essential way for restaurants to survive and keep steady business through the pandemic. Unfortunately, there have always been concerns surrounding the safety of these delivery services. Customers have complained that their delivery drivers have taken bites of their food, sips of their drink, and worry about contamination. These …


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pfas chemicals in food packaging

What You Need To Know About PFAS Chemicals in Food Packaging

Custom Packaging Trends, Eco-Friendly Packaging, Food Service Packaging / By

The next big changes coming to food service packaging. First it was plastic bags, then it was plastic straws, now there are other food packaging concerns at the front of people’s minds. PFAS chemicals have been quietly concerning people for years and the calls to ban them from food packaging are getting louder. Three U.S. …


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