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8 Great Free, Commercial-Use Resources for Your Brand’s Marketing and Packaging

8 Great Free, Commercial-Use Resources for Your Brand’s Marketing and Packaging

Good commercial-use media are kind of like unicorns: saying they’re hard to come by in the wild is a bit of an understatement. But if you’re looking for public domain, Creative Commons 0 design resources for use in your packaging, print materials, or marketing projects, you can rest easy: we’ve got you covered. Below you’ll find a list of our favorite free resources, compiled to save you time, headaches, pulled hair, etc. Each of these resources contains photos, videos, vectors,…

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How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads

How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads

Packaging is more than just a pretty face for your products. View this post on Instagram A post shared by Fairytale Brownies (@fairytalebrownies) Is your social media presence as distinct and branded as Fairytale Brownies? The answer is probably not – and that’s okay. They’ve spent a lot of time focused on incorporating their very specific branding into every aspect of their customer experience, including through both their social media and their packaging. It makes sense that in some cases…

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How to Create a ‘Shareworthy’ Unboxing Experience

How to Create a ‘Shareworthy’ Unboxing Experience

What was once just opening a plain cardboard box is now a shareworthy experience. If you are selling items online, the unboxing experience should be a huge consideration when it comes to packaging your products. Having a standout unboxing experience can elevate your products, generate positive customer reviews, and increase the chances of your products being shown on social media or YouTube. It’s worth spending a little extra on creating unique custom ecommerce packaging that will upgrade the unboxing of…

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7 Ways to Sell More Gift Cards This Holiday Season

7 Ways to Sell More Gift Cards This Holiday Season

Shopping for physical gift items might be difficult this holiday season, as supply chain issues are leaving store shelves less than fully stocked. Gift cards are the #1 most requested gift item and they are a great option for your customers when physical stock is low. If you aren’t promoting gift cards as an alternative to your out-of-stock items, you may risk losing customers as they will go shop somewhere else. Not only do gift cards bring more people to…

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What’s Happening in the Packaging Industry?

What’s Happening in the Packaging Industry?

COVID-19 has impacted all of our lives. Some of the effects have been more drastic and widespread than others. The packaging industry, like many others, has been facing several serious issues regarding supply chains, labor shortages, and shipping issues. These setbacks have greatly impacted our ability to do business as usual. At Morgan Chaney we deeply care about our customers’ success and these issues are not how we wanted to end the year 2021. As of writing this, our sources…

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How To Build Your Brand Through Custom Packaging

How To Build Your Brand Through Custom Packaging

The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business you want to create branding that ‘sticks’ in the mind of your customers, and leaves a lasting positive impression. Custom packaging is a great way…

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How To Promote Your Restaurant on Instagram

How To Promote Your Restaurant on Instagram

Restaurants, bakeries, and cafes can use Instagram to gain new customers, increase engagement, and create memorable branding. Everyone is on Instagram these days, including most businesses and restaurants. This image-centric social media site has been setting the trends for years now. Every restaurant should be promoting themselves on Instagram in 2021, here’s why: Visually promote your food items, specials, and events Create a hype about your food and drinks that makes people excited to try them Interact with your customers…

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Tamper Evident Packaging for Food Delivery

Tamper Evident Packaging for Food Delivery

Third party delivery services have become an essential way for restaurants to survive and keep steady business through the pandemic. Unfortunately, there have always been concerns surrounding the safety of these delivery services. Customers have complained that their delivery drivers have taken bites of their food, sips of their drink, and worry about contamination. These concerns started pre-covid but were greatly exacerbated by the fear of virus transmission starting in 2020. California recently became the first state to enact laws…

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What Defines Luxury Packaging?

What Defines Luxury Packaging?

Retailers often define their luxury status based on the products or experiences they sell; boasting the high-quality of their items, scarcity, and originality. Luxury packaging is not much different in philosophy. When you design and create packaging for your luxury retail items, the quality, craftsmanship, and little details are what matter the most. What is Luxury Design? What constitutes as luxury design for your packaging will vary based on your brand. For some, luxury branding may be minimalist and sophisticated,…

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What You Need To Know About PFAS Chemicals in Food Packaging

What You Need To Know About PFAS Chemicals in Food Packaging

The next big changes coming to food service packaging. First it was plastic bags, then it was plastic straws, now there are other food packaging concerns at the front of people’s minds. PFAS chemicals have been quietly concerning people for years and the calls to ban them from food packaging are getting louder. Three U.S. States have already banned the use of PFAS chemicals in food packaging, and some major restaurant companies are promising to eliminate their use as soon…

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