Morgan Chaney Team

Unwrapping Creativity: Innovative Uses of Wrapping Paper in the B2B World

Custom Packaging Trends /

In the world of business-to-business (B2B) transactions, creativity often takes a backseat to practicality and efficiency. However, incorporating creativity into your B2B interactions – especially those involving brand visuals – can yield unexpected benefits, from strengthening relationships to boosting brand recognition. Whether you’re thinking about corporate gifting, unveiling a new product, celebrating an event or […]

Unwrapping Creativity: Innovative Uses of Wrapping Paper in the B2B World Read More »

Filling the void: creating memorable unboxing experiences with void fill

Custom Packaging Trends /

If you’re part of an ecommerce business, you know that the unboxing experience can make or break your customers’ impression of your brand. It’s not just about the product itself, but how it’s presented when it arrives on their doorstep — and how it feels when that box is opened. Void fill refers to any

Filling the void: creating memorable unboxing experiences with void fill Read More »

How to create a shareworthy unboxing experience

How to Create a ‘Shareworthy’ Unboxing Experience

Branding Tips, Custom Holiday Packaging, Custom Packaging Trends, E-Commerce Insights /

What was once just opening a plain cardboard box is now a shareworthy experience. If you are selling items online, the unboxing experience should be a huge consideration when it comes to packaging your products. Having a standout unboxing experience can elevate your products, generate positive customer reviews, and increase the chances of your products

How to Create a ‘Shareworthy’ Unboxing Experience Read More »

7 ways to sell more gift cards this holiday season

7 Ways to Sell More Gift Cards This Holiday Season

Branding Tips, Custom Holiday Packaging, Custom Packaging Trends, E-Commerce Insights, Eco-Friendly Packaging, Food Service Packaging, In-Stock Packaging /

Shopping for physical gift items might be difficult this holiday season, as supply chain issues are leaving store shelves less than fully stocked. Gift cards are the #1 most requested gift item and they are a great option for your customers when physical stock is low. If you aren’t promoting gift cards as an alternative

7 Ways to Sell More Gift Cards This Holiday Season Read More »

What’s Happening in the Packaging Industry?

Custom Packaging Trends, E-Commerce Insights, In-Stock Packaging /

COVID-19 has impacted all of our lives. Some of the effects have been more drastic and widespread than others. The packaging industry, like many others, has been facing several serious issues regarding supply chains, labor shortages, and shipping issues. These setbacks have greatly impacted our ability to do business as usual. At Morgan Chaney we

What’s Happening in the Packaging Industry? Read More »

How To Build Your Brand Through Custom Packaging

Branding Tips, Custom Packaging Trends, E-Commerce Insights /

The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business

How To Build Your Brand Through Custom Packaging Read More »

How to promote your restaurant on instagram

How To Promote Your Restaurant on Instagram

Branding Tips, Custom Packaging Trends, E-Commerce Insights, Food Service Packaging /

Restaurants, bakeries, and cafes can use Instagram to gain new customers, increase engagement, and create memorable branding. Everyone is on Instagram these days, including most businesses and restaurants. This image-centric social media site has been setting the trends for years now. Every restaurant should be promoting themselves on Instagram in 2021, here’s why: Visually promote

How To Promote Your Restaurant on Instagram Read More »

Tamper evident packaging for food delivery

Tamper Evident Packaging for Food Delivery

Custom Packaging Trends, Food Service Packaging, In-Stock Packaging /

Third party delivery services have become an essential way for restaurants to survive and keep steady business through the pandemic. Unfortunately, there have always been concerns surrounding the safety of these delivery services. Customers have complained that their delivery drivers have taken bites of their food, sips of their drink, and worry about contamination. These

Tamper Evident Packaging for Food Delivery Read More »

pfas chemicals in food packaging

What You Need To Know About PFAS Chemicals in Food Packaging

Custom Packaging Trends, Eco-Friendly Packaging, Food Service Packaging /

The next big changes coming to food service packaging. First it was plastic bags, then it was plastic straws, now there are other food packaging concerns at the front of people’s minds. PFAS chemicals have been quietly concerning people for years and the calls to ban them from food packaging are getting louder. Three U.S.

What You Need To Know About PFAS Chemicals in Food Packaging Read More »

Morgan Chaney packaging trends for 2021

Start the New Year with a New Look: New Custom Packaging Trends (Updated for 2022)

Branding Tips, Custom Packaging Trends, Eco-Friendly Packaging /

2020 has been a wild year, and many businesses have faced hardships, setbacks, and big budget restrictions. In 2021, branding and marketing your business effectively will be more important than ever. If you are looking to invest in rebranding in 2021 and want a fresh new look to attract more customers, here are some ideas

Start the New Year with a New Look: New Custom Packaging Trends (Updated for 2022) Read More »

Shop Small This Holiday Season and Support Local Business

Custom Packaging Trends, E-Commerce Insights /

Small businesses have faced some of the most brutal hardships due to the coronavirus pandemic, and often have the hardest time securing help. Small and local businesses are the heart of our country, they provide many people with jobs and offer quality products and services. They provide a sense of community within cities and small

Shop Small This Holiday Season and Support Local Business Read More »

What’s Your 2020 Holiday Packaging Style?

Branding Tips, Custom Holiday Packaging, Custom Packaging Trends /

Branding is all about having a signature style. Something that sets you apart from your competitors and is easily recognizable to your customers. How you package your items for the holiday season can also heavily impact your brand image. Having unique and memorable holiday packaging can even support your marketing; like with Starbucks where their

What’s Your 2020 Holiday Packaging Style? Read More »

How to increase your sales this holiday season

Innovative ways to increase your sales this holiday season!

Branding Tips, Custom Holiday Packaging, E-Commerce Insights /

The year is 2020 and Covid-19 has impacted businesses in a big way. Many businesses are looking to restore their sales and increase activity this holiday season. There are many innovative ways to increase your sales while remaining safe and following Covid guidelines and mandates. Here are some ideas for increasing your sales this year

Innovative ways to increase your sales this holiday season! Read More »

How to create loyal customers through holiday gift card recipients

Branding Tips, Custom Holiday Packaging, Custom Packaging Trends /

Many retail stores, restaurants, and service-based businesses sell a lot of gift cards over the holiday season. The recipients of these gift cards will be using them in the months following Christmas, giving businesses the opportunity of gaining new loyal customers. The best part about new customers using gift cards at your business is the

How to create loyal customers through holiday gift card recipients Read More »

how to recycle packaging the right way

How to Recycle Your Packaging (And Other Materials) the Right Way

E-Commerce Insights, Eco-Friendly Packaging /

As climate scientists around the globe continue to provide warnings of the grim outlook humanity may be facing over the coming decades, it is important that anyone who has the means to help improve environmental outcomes do their part in reducing our impact on the Earth. One of the easiest ways to have a positive

How to Recycle Your Packaging (And Other Materials) the Right Way Read More »

how to gain an instagram following for your business

How to Gain an Instagram Following for your Business

Branding Tips, E-Commerce Insights /

Since the development of the internet, advertising has changed dramatically in many different ways. Instead of trying to reach as many people as possible, marketing has become a process of refining and perfecting a selection of which individuals receive certain advertisements in order to maximize the amount of revenue per dollar spent. Advertising is now

How to Gain an Instagram Following for your Business Read More »

Staying Connected with your Customers During COVID-19

Branding Tips, Custom Packaging Trends, E-Commerce Insights /

We are now into the summer of 2020, and the COVID-19 pandemic continues to grow both globally and in the United States. Depending on which state you’re in, restrictions on certain businesses have varied, with some lockdowns persisting much longer and restrictions much tighter than others. Regardless of where you live, if you’re a business

Staying Connected with your Customers During COVID-19 Read More »