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Author: MC Blogger

What’s Happening in the Packaging Industry?

What’s Happening in the Packaging Industry?

COVID-19 has impacted all of our lives. Some of the effects have been more drastic and widespread than others. The packaging industry, like many others, has been facing several serious issues regarding supply chains, labor shortages, and shipping issues. These setbacks have greatly impacted our ability to do business as usual. At Morgan Chaney we deeply care about our customers’ success and these issues are not how we wanted to end the year 2021. As of writing this, our sources…

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How To Build Your Brand Through Custom Packaging

How To Build Your Brand Through Custom Packaging

The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business you want to create branding that ‘sticks’ in the mind of your customers, and leaves a lasting positive impression. Custom packaging is a great way…

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How To Promote Your Restaurant on Instagram

How To Promote Your Restaurant on Instagram

Restaurants, bakeries, and cafes can use Instagram to gain new customers, increase engagement, and create memorable branding. Everyone is on Instagram these days, including most businesses and restaurants. This image-centric social media site has been setting the trends for years now. Every restaurant should be promoting themselves on Instagram in 2021, here’s why: Visually promote your food items, specials, and events Create a hype about your food and drinks that makes people excited to try them Interact with your customers…

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Tamper Evident Packaging for Food Delivery

Tamper Evident Packaging for Food Delivery

Third party delivery services have become an essential way for restaurants to survive and keep steady business through the pandemic. Unfortunately, there have always been concerns surrounding the safety of these delivery services. Customers have complained that their delivery drivers have taken bites of their food, sips of their drink, and worry about contamination. These concerns started pre-covid but were greatly exacerbated by the fear of virus transmission starting in 2020. California recently became the first state to enact laws…

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What Defines Luxury Packaging?

What Defines Luxury Packaging?

Retailers often define their luxury status based on the products or experiences they sell; boasting the high-quality of their items, scarcity, and originality. Luxury packaging is not much different in philosophy. When you design and create packaging for your luxury retail items, the quality, craftsmanship, and little details are what matter the most. What is Luxury Design? What constitutes as luxury design for your packaging will vary based on your brand. For some, luxury branding may be minimalist and sophisticated,…

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What You Need To Know About PFAS Chemicals in Food Packaging

What You Need To Know About PFAS Chemicals in Food Packaging

The next big changes coming to food service packaging. First it was plastic bags, then it was plastic straws, now there are other food packaging concerns at the front of people’s minds. PFAS chemicals have been quietly concerning people for years and the calls to ban them from food packaging are getting louder. Three U.S. States have already banned the use of PFAS chemicals in food packaging, and some major restaurant companies are promising to eliminate their use as soon…

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Start the New Year with a New Look: Custom Packaging Trends for 2021

Start the New Year with a New Look: Custom Packaging Trends for 2021

2020 has been a wild year, and many businesses have faced hardships, setbacks, and big budget restrictions. In 2021, branding and marketing your business effectively will be more important than ever. If you are looking to invest in rebranding in 2021 and want a fresh new look to attract more customers, here are some ideas for the top custom packaging trends. Personalized Printed Labels Companies are always trying to connect with their customers on a deeper level and make every…

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Shop Small This Holiday Season and Support Local Business

Shop Small This Holiday Season and Support Local Business

Small businesses have faced some of the most brutal hardships due to the coronavirus pandemic, and often have the hardest time securing help. Small and local businesses are the heart of our country, they provide many people with jobs and offer quality products and services. They provide a sense of community within cities and small towns, and bring people together. Many of the largest and most successful businesses in our economy started out small and local. Small business owners are…

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What’s Your 2020 Holiday Packaging Style?

What’s Your 2020 Holiday Packaging Style?

Branding is all about having a signature style. Something that sets you apart from your competitors and is easily recognizable to your customers. How you package your items for the holiday season can also heavily impact your brand image. Having unique and memorable holiday packaging can even support your marketing; like with Starbucks where their custom holiday cups are a yearly news event. Your holiday retail packaging can help promote your brand to gift recipients, can help you gain new…

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Innovative ways to increase your sales this holiday season!

Innovative ways to increase your sales this holiday season!

The year is 2020 and Covid-19 has impacted businesses in a big way. Many businesses are looking to restore their sales and increase activity this holiday season. There are many innovative ways to increase your sales while remaining safe and following Covid guidelines and mandates. Here are some ideas for increasing your sales this year while keeping your customers and employees safe! Make shopping safe this season With the coronavirus pandemic playing a huge part in this year’s retail shopping…

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