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Like any business, Morgan Chaney has goals of growth and prosperity for the coming year. The question is, how can our custom packaging services help your business achieve your goals? You may have noticed that things are changing in the realms of marketing and packaging design. Focus has shifted from functional and aesthetically pleasing packaging […]
Your Packaging Goals for 2016 Read More »
The branded shopping bag has become an essential marketing and branding tool for many retailers, but how did this idea first gain momentum? Shopping bags may have started out as a simple utility, but over time they have transformed into a branding and marketing tool for all types of businesses. Exploring the history of shopping
The Evolution of the Branded Shopping Bag Read More »
Morgan Chaney offers Reusable Tote Bags in various sizes, colors, and materials that can be customized with your company’s logo or graphic art. There are many types of shopping bags available for retailers to choose from including paper bags, plastic bags, merchandise bags, and euro totes. Unfortunately, a classic paper or plastic shopping bag may
How Custom Reusable Tote Bags Can Help Market your Business Read More »
Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles
5 Principles of Sustainable Branding Read More »
Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a
Conveying Brand Promises through Great Packaging Read More »
Your product’s packaging does a lot of things. When it’s well-executed, it effectively contains the product, communicates brand information, and persuades buyers to choose your item over a competitor’s. Poorly designed printed packaging, however, confuse buyers, who may pass it by and opt for another brand. To ensure your range of product packaging– from boxes
Is Your Packaging Sending Out the Right Message for Your Brand? Read More »
Food provides you with more than just nutrients: smells and tastes evoke memories and stir emotions, creating a strong connection to what you’re eating. In packaging, the right visuals can mimic a whole range of feelings and draw customers to your product on an intimate level. Once you have a strong brand message, you can
Using the Emotional Connection to Food in Brand Packaging Read More »
Branding and marketing are two extremely important promotional functions that often get confused. While they each play distinct roles in creating product/company identity, they also work symbiotically, rendering one ineffective without the other’s proper implementation. This article from Morgan Chaney identities key differences between the two, and how to make them work compatibly for your
The Difference Between Marketing and Branding? Read More »
When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can’t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor’s. The product’s packaging and labeling is
Why Product Labels Matter Read More »
There are plenty of ways to promote your restaurant: have a grand opening, make advertisements in the local newspaper, or even giving customers incentives to return at a later date. But one sure fire way to promote your business and help people remember your service, is branding. By branding your company and logo, you are
Brand Your Business with Customized Carry-Out Items Read More »
Stepping away from the norm when it comes to branding your business is a great way to make your product stand out to consumers, however not all businesses have the capitol to spend on expensive advertising campaigns and marketing products. Simple changes can make a big difference though, and companies looking to be seen do
How Branding Your Eurotote Can Boost Your Business Read More »
