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The Morgan Chaney Blog
The Morgan Chaney Blog

Creating packaging that people notice since 1955 📦✨

  • Branding Tips
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Design your custom packaging today >
Design your custom packaging today >
The Morgan Chaney Blog
The Morgan Chaney Blog

Creating packaging that people notice since 1955 📦✨

  • About Us
  • Branding Catalogs
  • Custom Printed Packaging
  • In-Stock Packaging
  • Newsletter
  • Eco-Friendly Packaging Information

About us

Hi there. Since 1955, we've helped thousands of brands create eye-grabbing, sales-boosting custom packaging.

We created this blog to help brands big and small untangle the ins and outs of creating packaging that suits their brand and protects their products.

It's a complex packaging world out there (polylactic what?) -- but we're here to guide you on your journey.

Typography in Packaging

/ In-Stock Packaging / By ftblogger

Typography is inarguably one of the most important design elements in a brand’s packaging. Along with its printed logo, a brand’s choice of typography can become the most recognizable part of its package design.

A partial definition of typography is “…the style, arrangement, or appearance of printed letters on a page …”. As we can garner from this definition, typography helps a product appeal to specific markets and is design based.

The type of typography—whether it’s a serif font or Helvetica— helps a brand create their identity. This explains the phenomenon of brand recognition. Successful brands can be identified by consumers across the globe, solely on their font choice and color.

This however, is why proven companies need to be extremely cautious when rebranding. As a change in font could cause a negative impact, leading to a decline in sales and an overall loss in profit. Generally, when companies choose to change their packaging; they alter printed logos, background images and graphics. Rarely, will a profitable company decided to remove their main typography component.

Whether you need eye-catching custom shopping bags, natural kraft paper bags, personalized paper bags or anything in-between, count on Morgan Chaney’s custom packaging expertise. Call 866-637-2270 or contact us online  to start creating your perfect packaging today.

 

See also  10 Tips to Creating Long Lasting Impressions Through Packaging
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