Typography is inarguably one of the most important design elements in a brand’s packaging. Along with its printed logo, a brand’s choice of typography can become the most recognizable part of its package design. A partial definition of typography is “…the style, arrangement, or appearance of printed letters on a page …”. As we can garner […]
Typography in Packaging Read More »
Custom packaging triggers a luxe consumer response by utilizing sensory cues. Below we list 10 tips for creating long lasting impressions through packaging. 1. Interactive By working with things like pop-up boxes, unexpected materials, ribbon closures, box toppers or printed tissues, you rid people of a mundane unwrapping experience. Incorporating these lively additions, helps create
10 Tips to Creating Long Lasting Impressions Through Packaging Read More »
Most of us can sympathize with the customer who orders a delicious meal to-go and gets handed their goods in a flimsy grocery bag, only to half the contents spill out on the way home. We’ve all been there. Some might even go so far as to say that exact experience is what made them
Comparing Restaurant Bag Styles Read More »
As packaging industry insiders, we recognize the need to protect the environment. More recently, due to environmental law modifications and stricter fines for non-compliance, there has been an even greater consumer push for things like eco-friendly paper bags and biodegradable bags offered at wholesale pricing. This can be a tall order for both retailers and
Packaging and the Environment Read More »
As consumer consciences grow more towards eco friendly paper bags and away from plastic, the timeless brown paper bag has become a shopping superstar. Entire cities along with a growing number of retailers are restricting – even banning – the use of plastic bags. The demand for products such as natural kraft paper bags has
The Timeless Brown Paper Bag Read More »
Just as those of us in the packaging industry were starting to wrap our heads around the laws banning plastic bags in various states, new findings show that self-serving data may be a growing problem when it comes to post consumer waste content in packaging. Many retailers rely on this data to stay in compliance
The 40% Post Consumer Waste Debate Read More »
According to the Federal Food, Drug and Cosmetic Act (FFDCA), a food additive such as food safe inks, are defined as “…any substance the intended use of which results or may reasonably be expected to result, directly or indirectly, in its becoming a component of, or otherwise affecting the characteristic of any food including any
Food Safe Inks for Printed Deli Paper Read More »
As packaging experts you already take on a lot: working with hard to please CEO’s, consumers and marketing people, whose ideas are often easier expressed than executed. So, it’s understandable that one more thing added onto your ever expanding plate might seem undoable but this “thing” is vital—it’s repurposing your packaging. For many packaging designers,
Is Your Packaging Wasting Brand Equity? Read More »
Almost all companies are out to package their product attractively albeit cost effectively. Yet, somewhere along the way the words “custom packaging” have become synonymous with “way more expensive” when compared to stock packaging. This is a shame. In all reality, many businesses would benefit, yes even in their pocketbooks, by using custom packaging rather
How Custom Packaging Can Save You Money Read More »
When it comes to custom printed food paper such as sandwich wraps or tray liners, there are two main ways those in the packaging industry use to determine paper’s density or its’ thickness. These measurements are especially useful to those in the restaurant or catering business, as they try to establish which food service tissue
All About Custom Printed Food Paper Read More »
In this post Morgan Chaney hopes to dispel the myth that custom printed boxes are costly and difficult to achieve. While some companies chose to specialize in either post print boxes or made-to-order custom print boxes, we offer both believing that the client’s choice should not be limited and that their needs should determine the
Facts About Custom Printed Boxes Read More »
Well, it seems that depends largely on the consumer’s own personal values system. Often, people align themselves with brands that mirror their own beliefs. So, while it’s true that more and more ‘conscious consumers’ do in fact value environmentally friendly packaging such as reusable bags, it’s still rare for sustainability to be the deciding factor
Do Consumers Really Value Environmentally Friendly Packaging? Read More »
In the world of restaurant marketing, food presentation is everything, and custom printed sandwich wraps are an advertising and marketing tool that keeps on giving. Printed sandwich wraps and tray liners ensure your customers will be reminded that your food is special, every time they take a bite. And that the quality of your food
Dress Up Food with Custom Printed Sandwich Wraps Read More »
Businesses that use custom printing realize the importance packaging can have on their brand’s image. These businesses want their products to project their brand’s unique personality and they understand that custom packaging can do just that. Whether you are looking for printed restaurant bags, custom gift wrap or custom food packaging, at Morgan Chaney we
Tips on Custom Printed Packaging Read More »
Many cities and counties across the U.S. have or are currently in the process of adopting single-use plastic and paper bag bans. These ordinances regulate the types of merchandise bags or custom shopping bags business establishments can distribute, in hopes of encouraging everyone from retailers to restaurants, to shift to using reusable cloth bags. At
Bag Ban Legislation and Developing Alternative Packaging Read More »
Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles
5 Principles of Sustainable Branding Read More »
Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a
Conveying Brand Promises through Great Packaging Read More »
A restaurant’s packaging is an extension of its brand identity. Even if you’re a smaller business, you can effectively promote your company for very little cost simply by getting creative with your take out bags, sandwich wraps, and other custom food packaging items. Put a Name On It All of your restaurant’s food packaging should
Restaurant Branding Packaging Read More »
How you package your product is one of the most important decisions you will make. Good printed packaging increases sales and boosts popularity, while bad packaging sends products directly to the clearance wall. There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. Marketing and Packaging There’s an expression: “You don’t remember what people said:
Why Some Packaging Designs Miss Their Mark Read More »
Your product’s packaging does a lot of things. When it’s well-executed, it effectively contains the product, communicates brand information, and persuades buyers to choose your item over a competitor’s. Poorly designed printed packaging, however, confuse buyers, who may pass it by and opt for another brand. To ensure your range of product packaging– from boxes
Is Your Packaging Sending Out the Right Message for Your Brand? Read More »
