E-commerce has grown exponentially in recent years, and is now integral to the retail industry as a whole. Most retailers occupy both physical and web stores in order to sell their products. Some companies sell exclusively online, cutting the many costs of having a brick and mortar store. E-commerce opens the doors to many new […]
Why E-Commerce Packaging is More Important Than Ever Read More »
Every business reaches a point where they wonder if they need to revamp their brand image, including their packaging. You’ll notice that some companies change their packaging quite often, while others will stick with the tried and true for years upon years. There is no right or wrong method, as some companies have very prolific
Do you need to refresh your packaging? Read More »
The branded shopping bag has become an essential marketing and branding tool for many retailers, but how did this idea first gain momentum? Shopping bags may have started out as a simple utility, but over time they have transformed into a branding and marketing tool for all types of businesses. Exploring the history of shopping
The Evolution of the Branded Shopping Bag Read More »
Businesses that use custom printing realize the importance packaging can have on their brand’s image. These businesses want their products to project their brand’s unique personality and they understand that custom packaging can do just that. Whether you are looking for printed restaurant bags, custom gift wrap or custom food packaging, at Morgan Chaney we
Tips on Custom Printed Packaging Read More »
Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a
Conveying Brand Promises through Great Packaging Read More »
Today’s customer is exceptionally sophisticated and demanding. Packaging was originally intended to protect the product, but has evolved into a marketing tool used to attract attention, convey brand identity, and drive sales. When packaging relates to a company’s social responsibility, things get even more complex: an eco-conscious brand must be environmentally vigilant in every aspect
Environmentally Conscious Product Packaging and Its Influence on Brand Image Read More »
When similar products sit on the shelf, only one thing determines which will sell better: packaging. Customers look for a positive experience when they shop, from the moment they enter the store until the product is taken out of its package. To ensure your custom packaging has a favorable effect from start to finish, it
5 Attributes Your Product Packaging Should Have Read More »
The world is filled with things for consumers to buy, and almost all of it is housed in custom packaging. This makes your product’s packaging very important in the customer’s decision-making process– to make sure it’s perfect; it pays to do your homework. Form or Function? The best packaging is actually both: it protects and
Design Your Perfect Packaging Read More »
When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can’t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor’s. The product’s packaging and labeling is
Why Product Labels Matter Read More »
