Is Your Packaging Wasting Brand Equity?

As packaging experts you already take on a lot: working with hard to please CEO’s,  consumers and marketing people, whose ideas are often easier expressed than executed. So, it’s understandable that one more thing added onto your ever expanding plate might seem undoable but this “thing” is vital—it’s repurposing your packaging. For many packaging designers,

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Do Consumers Really Value Environmentally Friendly Packaging?

Well, it seems that depends largely on the consumer’s own personal values system. Often, people align themselves with brands that mirror their own beliefs. So, while it’s true that more and more ‘conscious consumers’ do in fact value environmentally friendly packaging such as reusable bags, it’s still rare for sustainability to be the deciding factor

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