In the world of restaurant marketing, food presentation is everything, and custom printed sandwich wraps are an advertising and marketing tool that keeps on giving. Printed sandwich wraps and tray liners ensure your customers will be reminded that your food is special, every time they take a bite. And that the quality of your food […]
Dress Up Food with Custom Printed Sandwich Wraps Read More »
Businesses that use custom printing realize the importance packaging can have on their brand’s image. These businesses want their products to project their brand’s unique personality and they understand that custom packaging can do just that. Whether you are looking for printed restaurant bags, custom gift wrap or custom food packaging, at Morgan Chaney we
Tips on Custom Printed Packaging Read More »
Many cities and counties across the U.S. have or are currently in the process of adopting single-use plastic and paper bag bans. These ordinances regulate the types of merchandise bags or custom shopping bags business establishments can distribute, in hopes of encouraging everyone from retailers to restaurants, to shift to using reusable cloth bags. At
Bag Ban Legislation and Developing Alternative Packaging Read More »
Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles
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Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a
Conveying Brand Promises through Great Packaging Read More »
A restaurant’s packaging is an extension of its brand identity. Even if you’re a smaller business, you can effectively promote your company for very little cost simply by getting creative with your take out bags, sandwich wraps, and other custom food packaging items. Put a Name On It All of your restaurant’s food packaging should
Restaurant Branding Packaging Read More »
How you package your product is one of the most important decisions you will make. Good printed packaging increases sales and boosts popularity, while bad packaging sends products directly to the clearance wall. There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. Marketing and Packaging There’s an expression: “You don’t remember what people said:
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Your product’s packaging does a lot of things. When it’s well-executed, it effectively contains the product, communicates brand information, and persuades buyers to choose your item over a competitor’s. Poorly designed printed packaging, however, confuse buyers, who may pass it by and opt for another brand. To ensure your range of product packaging– from boxes
Is Your Packaging Sending Out the Right Message for Your Brand? Read More »
Today’s customer is exceptionally sophisticated and demanding. Packaging was originally intended to protect the product, but has evolved into a marketing tool used to attract attention, convey brand identity, and drive sales. When packaging relates to a company’s social responsibility, things get even more complex: an eco-conscious brand must be environmentally vigilant in every aspect
Environmentally Conscious Product Packaging and Its Influence on Brand Image Read More »
The value of shopping bags as a marketing tool cannot be overstated. A customer carrying a quality bag that commands attention acts as a billboard for the brands they love; they are telling the world “Shop here!” while conveying a feeling of specialness everywhere they go. With all the choices companies have to keep their
How Branded Retail Bags Help Convey Your Company’s Image Read More »
