How do you package luxury? Morgan Chaney believes that your custom print packaging speaks volumes about your brand. For this very reason, representatives at Morgan Chaney work day and night to simply be sure the packaging we produce brings forth your brand in the best way possible. Whether you are looking for the highest of […]
How do you package luxury? Read More »
To market your product you must zero in on delivering customer value. This is the behavior and the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, and making purchase decisions. The idea behind marketing is that your business will create something of value to your customers who, in
Four Senses that Influence Your Buyer Read More »
When it comes to shopping at a grocery store or retail store, does the size of a consumer’s shopping bag really influence the amount of money they will spend? Retailers and analysts didn’t conjure up these quirks of human psychology in a dream. No, they’ve closely studied shopper behavior, treating customers “like laboratory rats,” according
Do the Size of Shopping Bags Manipulate the Minds of Buyers? Read More »
How colors influence your packaging. Consumer’s minds are programmed to respond to color. Research shows that 60% of the time people will decide if they are attracted or not to a message based on color alone. Keep this in mind as you read through the color associations listed below and think of how you
The Importance of Color Choice in Packaging Read More »
“Successful retailers know that the right product selection along with comprehensive consistent branding is vital to their success.” Why branding is important: Many business owners choose to establish their brand through distinctive and innovative packaging. The shape, size, design, and color are all characteristics that are taken into consideration when specifically designing packaging for a
Ultimate Guide to Branding your Business’s Packaging Read More »
Colored tissue paper bows appear in retro stores, home magazines, and more but no one takes the time to explain how they are made! Well today, that is going to change! From baby showers to birthdays, Cinco de Mayo to Easter, colored tissue paper bows spice up gifts and decorations for any occasion! Believe it
DIY: How to Create Beautiful Tissue Paper Bows Read More »
There are plenty of ways to promote your restaurant: have a grand opening, make advertisements in the local newspaper, or even giving customers incentives to return at a later date. But one sure fire way to promote your business and help people remember your service, is branding. By branding your company and logo, you are
Brand Your Business with Customized Carry-Out Items Read More »
About a year ago, Hawaii passed an initiative to ban the use of single-use plastic bags from retail stores for a “greener” existence. Hawaii, being the only state to do a state-wide ban, is setting an example for the rest of its fellow states. California is next in-line for these single-use plastic bags getting banned.
Plastic Bag Bans Update Read More »
Stepping away from the norm when it comes to branding your business is a great way to make your product stand out to consumers, however not all businesses have the capitol to spend on expensive advertising campaigns and marketing products. Simple changes can make a big difference though, and companies looking to be seen do
How Branding Your Eurotote Can Boost Your Business Read More »
The creation of your logo is easily one of the most important decisions you must make when building your brand. Even with the most superior product, it is still essential to have a strong logo that portrays your unique brand, your company mission, and your core beliefs. That’s why it is so important to consider
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