In 2019, the average consumer has the ability to pick and choose what they buy like never before. A massive shift of business into e-commerce, more efficient modes of shipping across the globe, as well as overall expansion of the economy have each played a role in giving power to buyers in every industry. In […]
6 Ways to Improve Customer Loyalty Read More »
When it comes to designing an effective label, it’s important to keep in mind that it will represent your product on the shelves of every store to which it goes. Even long after a customer has left or when someone walks by the front window, a label has the ability to leave an impression on
How to Design a Great Product Label Read More »
In the last several years, plastic bags have been a topic of hot debate for environmentalists, packaging producers and consumers, as well as politicians. Much of the concern around their use stems from their environmental effects, and many different organizations and individuals have taken a stance which calls for their taxation or even outright prohibition.
Plastic Bag Bans: Causes, Effects, and What to Consider Read More »
According to a study done by Loyola University Maryland, the human brain prioritizes its perception of color before both image and type recognition. Whether one attributes this to an evolutionary advantage or fluke of nature, the Loyola study is a good indicator as to how significant color actually is when it comes to branding and
The Importance of Color in Branding & Packaging Design Read More »
Instagram has been around since 2010, and a lot has changed since its inception into the world of social media apps. Acquired by Facebook in 2012, Instagram started to focus on native advertising and began offering more promotional tools for businesses. While Instagram started out as an app to share pictures with friends, it has
How to Use Instagram to Grow Your Business Read More »
You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail
Brick & Mortar Retail: What Does the Future Have In Store? Read More »
Many businesses get excited for the holiday season, because it always marks an increase in sales brought on by holiday gift shopping! Sometimes businesses get overwhelmed during this season, and end up scrambling to get things back in order. The key to having a successful holiday retail season is to plan ahead and be prepared.
How to Handle The Retail Holiday Season Like a Pro Read More »
Design Your Custom Packaging with Branding Power Customers have high expectations for brands, especially during the holiday shopping season. Among wanting fast shipping, giveaways, and discounts, they are looking for gift-like packaging that can be used in place of wrapping or packaging gifts themselves. Many Americans no longer yearn for wrapping paper or classic holiday
How to Create Branded Gift Packaging your Customers Will Love! Read More »
Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips. If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest
5 Tips for Photographing your Products and Packaging Read More »
Design Often Looks to Nature For Inspiration. The colors, patterns, and natural landscapes of our world are too beautiful to ignore, which is why design often mimics or plays off of these elements. Packaging design can often take inspiration from nature whether it involves the colors, the photographs of picturesque places, or patterns often found
Nature Inspired Packaging Design Read More »
As we dive head first into a new year the same question always remains; what new styles and trends will be at the forefront of design this year? Design trends impact many industries including fashion, interior design, beauty products, and restaurants, and packaging design is no exception. As we all know, trends come and go
The Best 2018 Packaging Trends and Ideas Read More »
Why Should You Invest In Custom Printed Packaging? Advertising is everywhere in our consumer based society. It comes in many different forms and can be extremely effective in increasing sales. Simply put, companies use advertising because it works. Businesses have been using branded packaging as a form of advertising for a very long time. Because
Why Custom Packaging Is A Smart Investment For Your Brand Read More »
If you search the term ‘unboxing’ online you will be greeted with thousands of results including videos, blogs, and social media sites. Unboxing has become a very popular trend in the digital world, and offers opportunities that other types of marketing can’t provide. So what is unboxing and why has it taken over the internet?
What Is ‘Unboxing’ And Why Is It So Important? Read More »
November is here and now is the best time to think about your custom packaging for the 2019 holiday season. We are less than two months away from the Christmas holiday, which means that specialty custom printed packaging orders need to be placed ASAP. We always emphasize how important it is to plan ahead when
Custom Packaging Designed For The 2019 Holiday Shopping Season Read More »
Custom Printed Event and Promotional Packaging Do you need custom printed packaging or promotional items for an upcoming event, fundraiser, or tradeshow? This type of packaging is a great way to expand marketing reach, promote a positive brand image, and reinforce ideas. Many seekers of special event packaging are disappointed to find that their options
A Guide to Custom Promotional and Event Packaging Read More »
The year 2017 is here and it’s a great time to re-brand, renew, and reinvest in your company’s image. It is always good to have both short-term and long-term goals when it comes to your company’s packaging. Your packaging goals may involve upgrading to more advanced or fully customized packaging, changing your logo or packaging design,
Our Packaging Trend Predictions for 2017 Read More »
Subscription box services have become increasingly popular over the last few years; the idea of paying a small subscription fee for a variety of products catered to your interests or hobbies is one of the best things to happen to e-commerce. One of the reasons subscription boxes have gained so much popularity is the actual
Custom Packaging for Subscription Boxes Read More »
In the spirit of thanksgiving and the holiday season, we wanted to share some of the packaging inventions that we are thankful for. Innovations in packaging and technology have improved and propelled our business, and we want to share why they are significant. The Paper Shopping Bag You may remember our previous Blog Post about the evolution
Packaging Inventions We Are Thankful For Read More »
Many of our customers at Morgan Chaney are retailers of gourmet candy, chocolate, baked goods, and other delectable delights. Custom packaging for gourmet food items requires extra attention and strategic thought; you want your packaging to accurately represent your brand and products while attracting customers. The packaging of food items can have a strong influence on customer’s
Custom Packaging for Gourmet Food Retailers Read More »
Resorts all over the world are the some of the hottest destinations during the busy summer travel season. Resorts aspire to exemplify luxury and serenity, meaning their branding and packaging must do the same. Resort properties often include gift shops or boutiques, luxury spas, golf courses, restaurants, and other unique amenities. Custom packaging for resorts
Luxury Resort Custom Packaging Read More »
