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Tag: Reusable Bags

Custom Packaging Designed For The 2017 Holiday Shopping Season

Custom Packaging Designed For The 2017 Holiday Shopping Season

Summer is here and now is the best time to think about your custom packaging for the 2017 holiday season. We are less than five months away from the holiday season, which means that specialty custom printed packaging orders need to be placed soon to beat the holiday rush. We always emphasize how important it is to plan ahead when it comes to your custom packaging, as orders can take anywhere from weeks to months to arrive at your door….

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A Guide to Custom Promotional and Event Packaging

A Guide to Custom Promotional and Event Packaging

Custom Printed Event and Promotional Packaging Do you need custom printed packaging or promotional items for an upcoming event, fundraiser, or tradeshow? This type of packaging is a great way to expand marketing reach, promote a positive brand image, and reinforce ideas. Many seekers of special event packaging are disappointed to find that their options are more limited than they would have liked. As a custom packaging company that has been in business for decades, we understand the struggles of…

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Our Packaging Trend Predictions for 2017

Our Packaging Trend Predictions for 2017

The year 2017 is here and it’s a great time to re-brand, renew, and reinvest in your company’s image. It is always good to have both short-term and long-term goals when it comes to your company’s packaging. Your packaging goals may involve upgrading to more advanced or fully customized packaging, changing your logo or packaging design, or incorporating new packaging products into your program. Making changes to your packaging can provide a fresh look and renewed confidence in your business. If you…

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Custom Packaging for Gourmet Food Retailers

Custom Packaging for Gourmet Food Retailers

Many of our customers at Morgan Chaney are retailers of gourmet candy, chocolate, baked goods, and other delectable delights. Custom packaging for gourmet food items requires extra attention and strategic thought; you want your packaging to accurately represent your brand and products while attracting customers. The packaging of food items can have a strong influence on customer’s perceptions of the products inside. Many companies design a collection or program of coordinating boxes, bags, labels, or tins for their products. Sometimes special inserts…

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Luxury Resort Custom Packaging

Luxury Resort Custom Packaging

Resorts all over the world are the some of the hottest destinations during the busy summer travel season. Resorts aspire to exemplify luxury and serenity, meaning their branding and packaging must do the same. Resort properties often include gift shops or boutiques, luxury spas, golf courses, restaurants, and other unique amenities. Custom packaging for resorts can include designs for each area of the property with a cohesive branded theme. Some resorts also have unconventional custom products, like pool toys, accessories,…

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Five Ways to Save the Planet with Custom Packaging

Five Ways to Save the Planet with Custom Packaging

Having recently celebrated Earth Day, we would like to offer our best tips for making your custom packaging more environmentally friendly. There are a few simple ways to reduce your negative impact on the environment through custom packaging. Some involve the design and construction of packaging products while others are dependent on the consumers and retailers who use them. Here are our five best strategies for making your packaging more eco-friendly: 1.Reduce Size, Minimize Waste Designing custom packaging is a fun and…

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Do Consumers Really Value Environmentally Friendly Packaging?

Do Consumers Really Value Environmentally Friendly Packaging?

Well, it seems that depends largely on the consumer’s own personal values system. Often, people align themselves with brands that mirror their own beliefs. So, while it’s true that more and more ‘conscious consumers’ do in fact value environmentally friendly packaging such as reusable bags, it’s still rare for sustainability to be the deciding factor of whether or not to purchase a product. The majority of consumer research tells us that shoppers still rank price and quality of higher importance…

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Bag Ban Legislation and Developing Alternative Packaging

Bag Ban Legislation and Developing Alternative Packaging

Many cities and counties across the U.S. have or are currently in the process of adopting single-use plastic and paper bag bans. These ordinances regulate the types of merchandise bags or custom shopping bags business establishments can distribute, in hopes of encouraging everyone from retailers to restaurants, to shift to using reusable cloth bags. At Morgan Chaney, our reusable bags offer multiple ways for businesses to capitalize on bag ban legislation. Increased Branding Opportunities Morgan Chaney offers clients custom printed,…

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Environmentally Conscious Product Packaging and Its Influence on Brand Image

Environmentally Conscious Product Packaging and Its Influence on Brand Image

Today’s customer is exceptionally sophisticated and demanding. Packaging was originally intended to protect the product, but has evolved into a marketing tool used to attract attention, convey brand identity, and drive sales. When packaging relates to a company’s social responsibility, things get even more complex: an eco-conscious brand must be environmentally vigilant in every aspect of its custom packaging in order to maintain customer loyalty. Customer Perception Packaging is closely related to consumer perceptions about particular brands. This is because…

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