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Tag: Printed Tissue Paper

Custom Packaging Designed For The 2017 Holiday Shopping Season

Custom Packaging Designed For The 2017 Holiday Shopping Season

Summer is here and now is the best time to think about your custom packaging for the 2017 holiday season. We are less than five months away from the holiday season, which means that specialty custom printed packaging orders need to be placed soon to beat the holiday rush. We always emphasize how important it is to plan ahead when it comes to your custom packaging, as orders can take anywhere from weeks to months to arrive at your door….

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Why Some Packaging Designs Miss Their Mark

Why Some Packaging Designs Miss Their Mark

How you package your product is one of the most important decisions you will make.  Good printed packaging increases sales and boosts popularity, while bad packaging sends products directly to the clearance wall. There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. Marketing and Packaging There’s an expression: “You don’t remember what people said: you remember how they made you feel.” The same is true for packaging. Every element of your product’s package evokes an emotional response from customers,…

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Design Your Perfect Packaging

Design Your Perfect Packaging

The world is filled with things for consumers to buy, and almost all of it is housed in custom packaging. This makes your product’s packaging very important in the customer’s decision-making process– to make sure it’s perfect; it pays to do your homework. Form or Function? The best packaging is actually both: it protects and sells the product. It informs consumers to convey your product’s benefits and make it appear more attractive. Today’s demanding buyers and competitive store environments require…

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The Strategic Importance of Packaging

The Strategic Importance of Packaging

Packaging plays a big role in the success or failure of a product. Whether you’re creating all new packaging or are considering changes to an existing product, the package’s appearance must be strategically devised to create a vivid and appealing first impression. While many product providers would argue that the product’s performance is all that matters, the packaging is the customer’s first insight into the product– make it count. Whether you use cardboard boxes, custom ribbon or printed tissue paper,…

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