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Tag: advertising

How to Use Instagram to Grow Your Business

How to Use Instagram to Grow Your Business

Instagram has been around since 2010, and a lot has changed since its inception into the world of social media apps. Acquired by Facebook in 2012, Instagram started to focus on native advertising and began offering more promotional tools for businesses. While Instagram started out as an app to share pictures with friends, it has quickly grown into a business tool for all types of businesses and entrepreneurs. Retailers, restaurants, service-based companies, and self-employed influencers all utilize the various features…

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Brick & Mortar Retail: What Does the Future Have In Store?

Brick & Mortar Retail: What Does the Future Have In Store?

You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail has had a shaky landscape the past few years, with a drastic rise in e-commerce sales and ultra-fast shipping services. Many large retailers are now…

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5 Tips for Photographing your Products and Packaging

5 Tips for Photographing your Products and Packaging

Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips. If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest and can help promote your brand organically. 1.  Use A Quality Camera But it doesn’t have to be expensive! Nowadays almost every camera you can…

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Why Custom Packaging Is A Smart Investment For Your Brand

Why Custom Packaging Is A Smart Investment For Your Brand

Why Should You Invest In Custom Printed Packaging? Advertising is everywhere in our consumer based society. Advertising comes in many different forms and can be extremely effective in increasing sales. Simply put, companies use advertising because it works. Businesses have been using branded packaging as a form of advertising for a very long time. Because of our social culture, packaging is a subtle way to create impressions through organic reach. Every time someone walks out of your store with a…

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Luxury Resort Custom Packaging

Luxury Resort Custom Packaging

Resorts all over the world are the some of the hottest destinations during the busy summer travel season. Resorts aspire to exemplify luxury and serenity, meaning their branding and packaging must do the same. Resort properties often include gift shops or boutiques, luxury spas, golf courses, restaurants, and other unique amenities. Custom packaging for resorts can include designs for each area of the property with a cohesive branded theme. Some resorts also have unconventional custom products, like pool toys, accessories,…

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Do you need to refresh your packaging?

Do you need to refresh your packaging?

Every business reaches a point where they wonder if they need to revamp their brand image, including their packaging. You’ll notice that some companies change their packaging quite often, while others will stick with the tried and true for years upon years. There is no right or wrong method, as some companies have very prolific packaging and don’t want to risk affecting their recognition. But subtle or drastic changes in packaging can have a positive effect on your sales, recognition,…

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