Morgan Chaney – Custom Printed Packaging

Packaging That People Notice®

July 25, 2018
by MC Blogger
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5 Tips for Photographing your Products and Packaging

Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips.

If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest and can help promote your brand organically.

1.  Use A Quality Camera

But it doesn’t have to be expensive!

Nowadays almost every camera you can buy is equipped with at least 8 megapixels, including cell phones. To take high-quality photographs for various marketing purposes you will want a higher number of megapixels. Cameras that allow you to choose ISO settings, shutter speeds, and other customizable options will be best for experimenting with your photos. Luckily all of these features can be found at a reasonable price, so you don’t have to spend a fortune to begin with. You can even use your cell phone camera if the quality meets your specific needs, as smart phones often have camera settings and even 4k video recording.

A camera is a just a tool you use to capture a moment in time. Whether working with a professional DSLR camera, a point and shoot, or a smartphone camera, there are many other factors that go into making amazing photographs. Choose a camera that has the features you need and focus on fine-tuning your photography and lighting skills to match.

2.  Lighting is Everything

Any photographer will tell you how important lighting is to the overall composure of a photograph. Natural lighting is a wonderful (and free) option that can be used when you are photographing your products and packaging. However, if you don’t have the ability to use natural light, you may want to invest in some lighting equipment to help your photos look their best. Unfortunately, using a normal camera flash will leave your photos with weird shadows and bright spots. Instead, you want to opt for continuous and even lighting for your artificially lighted photos.

If you have no budget for fancy photography lights, natural lighting is your best option. You can take your products outside in daylight and set up a mini-photo studio, or you can choose a room with abundant natural light to shoot in. When shooting outdoors it’s best to avoid direct bright sunlight and instead photograph in the morning or evenings when the daylight is softer. When shooting in a room with a window, you may have to use white foam boards to bounce light in the right direction, to eliminate weird shadows on your subject. If the window light is too harsh, you can also cover the window with white paper or fabric to diffuse the light.  It’s important to try and get the right lighting for your photos because it will create less work for the editing process later on.

If you need to purchase indoor lighting equipment, there are many options available ranging from low budget to expensive. You can choose to DIY some of your lighting by using normal clamp lights and diffusing the light with white paper or fabric. You may have to experiment to get the right amount of light without casting heavy shadows on your subject. You can also buy budget priced lighting equipment and soft box lights that are ready to use for photography purposes, and even ready made lighting kits. There are many online articles and videos that give advice for budget photography lighting and DIY lighting options.

3.  Accessories That Make it Simple

A tripod can be tremendously helpful when setting up photography for your retail items, packaging, or food items. A tripod will allow you the freedom to hold the camera steady in your chosen position to ensure a sharp, clear picture. The tripod can allow you to capture angles that may not be possible with just manual point and shoot methods. Tripods are available in all sizes ranging from small, flexible smartphone tripods to large adjustable DSLR tripods. A remote control is a great accessory to invest in to ensure your camera does not move while taking a picture. Of course there are many camera accessories available that can aid in your photography, but for the basic set-up you will want at least a good tripod.

4.  An Interesting Background

When it comes to photographing objects or food, the composition of the photo is extremely important. To just take a straight-on picture with no stylizing would make a very one-dimensional photo that draws little interest. With certain products you may want a neutral white or black background for a stunning editorial effect. Or you may want to shoot your products and packaging with a real-life background for a natural look. When choosing a ‘studio’ background, lighting and composition is a little easier to manage. With a natural background you will have to experiment a little with your lighting and composition to create the right shot. You can also shoot your products on a white background and then later edit them onto a different background.

If you are photographing food items, maybe featuring some of your great branded packaging or custom printed basket liners, take the extra time to stylize the food to look more appetizing and appealing. Food pictures taken for promotions and social media are often taken from straight above, or they can be taken from a side angle. Photographing your food in an appealing way is a great way to gather a social media following and encourage more restaurant visits.

5.  Editing Effects

Editing photos is a learned skill that takes practice and determination. There are, however, many tools available that can help a novice photographer through the editing process to create great pictures. You don’t necessarily need to invest in Photoshop, although that is generally the preferred editing software. With a budget photography set-up, editing apps for your smartphone could be sufficient for your social media and promotional photos. There are also many free photo editing software options available online. Adobe Lightroom and Photoshop are great tools for editing photos professionally but they take a lot of learning. Youtube and the internet provide great resources for learning how to use programs like these, if you have the desire to learn. If you want to learn how to edit your own photos, look for detailed tutorials and start playing around with different software and apps to create the end result you want.

When to Hire a Professional:

When it comes to the presentation of your brand, you don’t want to cut corners on quality. If your DIY photography skills aren’t cutting it, or you don’t like the idea of buying equipment and set-ups, hire a professional instead! A professional photographer can take your product and packaging photos and retouch them to perfection for you. If you enjoy the photography aspect but don’t want to tackle editing, you can send your photos to a professional just for editing and refining. Whatever you choose, always remember how important a photographic impression is for your brand and products. Pictures can speak a thousand words for your brand and help you gain customers and loyal followers.

February 27, 2018
by MC Blogger
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Nature Inspired Packaging Design

Design Often Looks to Nature For Inspiration.

The colors, patterns, and natural landscapes of our world are too beautiful to ignore, which is why design often mimics or plays off of these elements. Packaging design can often take inspiration from nature whether it involves the colors, the photographs of picturesque places, or patterns often found in nature.

Photographing Nature for Design

Great photography can translate into beautiful packaging with the advanced printing capabilities that Morgan Chaney can provide. Full-color vibrant photography can be printed onto custom packaging products like bags, boxes, labels, and more. Many businesses who operate in scenic environments or who use nature as a part of their brand image can benefit from photographic packaging. Printing photographic images onto packaging requires careful design planning and high-quality printing. Morgan Chaney’s consultants and graphic artists have ample experience with photographic packaging and can help businesses make their vision a reality.

Photographic packaging can be very powerful to help bring your customers lasting memories and experiences with your brand. Many resorts use photographic printed packaging because customers love the reminder of their beautiful experiences. Photographs can also bring nostalgia and positive feelings to customers when it comes to certain products and brands. Printing photographic designs onto packaging is one of the most realistic and beautiful ways to emulate nature.

custom photographic printed eurotote bags

Nature Inspired Color Schemes

Beautiful colors and color combinations can be found everywhere in our natural environment. Many designs use nature for color inspirations such as the colors of a green forest or colorful wildflowers. Also colors like sky blue, ocean blue-green, green grass, and beautiful purple flowers are inspired by nature. The most beautiful colors and color combinations can be seen in nature so using them for inspiration for  packaging is a clear choice. Color can reflect many things about a company including their overall style, relationship with the environment, and their brand attitude. Also research shows that color choice in packaging is very important in consumer opinions about products and brands. When designing your custom packaging, think about natural color combinations that have a powerful influence on mood in order to make the biggest impact on your customers. You can also highlight your company’s connection to the environment using colors inspired by nature.

Nature inspired eurotote bags

Nature Inspired Patterns

Patterns found in nature are also the inspiration for a lot of graphic designs and packaging designs. Natural patterns can be found in plants, animals, and natural structures that can be used to inspire design for clothing, retailers, and interior design. Some designs like floral prints and animal prints are widely used and very popular. There are so many inspirational designs in nature that the opportunities are endless to create something unique. With advanced printing capabilities even the most intricate and colorful designs can be replicated close to their original look. Utilizing natural designs and patterns and personalizing them to your business and products is a great way to connect more deeply with consumers.

Nature flower inspired eurotote bags

Natural And Eco-Friendly Materials

Technology has made great strides in making packaging more eco-friendly and even inventing new natural materials to use in making packaging. Many packaging items are made from paper pulp which is easily recyclable, sturdy, and effective for many applications including food packaging. Many specialty packaging items can be made with bamboo, cotton, and even sugar cane fibers, that make effective packaging solutions that are eco-friendly. Many of the inks used to print custom packaging are natural and soy-based making them friendly to the environment. You would probably never think that the food we eat can be used to make packaging materials. Thanks to innovative technology and bio-design, many natural ‘food’ items are used to make eco-friendly packaging materials. Sugar cane can be used to make bio-plastic materials that can be effectively used in many types of packaging and are recyclable and compostable. Packaging material innovations are constantly being improved resulting in more eco-freindly packaging overall and a smaller carbon footprint. While it’s true that all materials are formed from nature, some materials provide better recycling and composting capabilities that can make a huge impact on the environment.

Cloth Bags, Custom Food Packaging

However you take inspiration from nature, Morgan Chaney can help you translate your designs and ideas into beautiful and functional custom packaging. Contact us for more information on custom packaging and to connect with one of our helpful packaging consultants. We proudly offer all-inclusive services with packaging orders including consulting, design services, logistics, and order management.

January 23, 2018
by MC Blogger
1 Comment

The Best 2018 Packaging Trends and Ideas

As we dive head first into a new year the same question always remains; what new styles and trends will be at the forefront of design this year? Design trends impact many industries including fashion, interior design, beauty products, and restaurants, and packaging design is no exception. As we all know, trends come and go in waves and circles, making them a fun and interesting discussion topic for designers and retailers of all kinds.

Creating packaging that is trendy is somewhat of a risk, but creating a brand identity is an important way to connect with consumers. New companies seeking packaging this year may want to look at current and future trends while existing companies may want to keep their current designs for the long term. We are here to give companies new ideas and inspiration for their packaging design for years to come.

Eco-Friendly Packaging

Eco-friendly packaging has been an important trend for many years, and will remain important in the packaging industry for the foreseeable future. While more research is being done and technology is advancing, there are new and innovative ways to create eco-friendly packaging. Focusing on less waste is at the forefront of this movement, because recycling and reuse have their flaws. Some cities and countries have already enacted strict plastic bag bans while others are campaigning to enact them. These bans leave consumers with more responsibility over their packaging, including the choice to carry reusable bags or to buy paper bags from the store. Companies that offer convenient packaging solutions for consumers will be the clear winner in these situations, as consumers are always looking for convenience at a fair price. Packaging designers are using their creativity to design packaging that uses less materials and produces less waste overall. This is especially important in regards to the rise of e-commerce sales, which has increased the disposal of corrugated boxes and protective packaging. With e-commerce packaging, protective elements are extremely important, so businesses have to choose wisely in order to prevent waste. Businesses should also continue to encourage the reuse and recycling of packaging products to their customers, solidifying their support to eco-friendly practices.

Customized E-Commerce Packaging

E-commerce packaging was traditionally seen as plain cardboard boxes with mounds of packing peanuts or bubble wrap. This has changed dramatically with the rise of online retail sales and subscription services. What started out as larger retailers custom printing their shipping boxes and packing tape turned into a competition of creative e-commerce packaging design to see who can stand out more. We’ve mentioned multiple times how important the unboxing experience is for consumers and brands. Customers tend to leave more favorable reviews of products when they receive unique and creative e-commerce packaging. Especially so when the packaging is secure and protects the products from getting damaged. Creative and unique e-commerce packaging is a trend that won’t be going away anytime soon. If you are creating new custom e-commerce packaging in 2018, focus on unique design that is protective to your products with minimal waste.

Minimalist Design

Simple design is a trend that never goes out of style. Simplicity embodies modern luxury, and has the benefits of being easy for consumers to recognize and interpret. Colorful and bold designs may be better at capturing attention, but simple designs are great for portraying a clear message or theme to your customers. Sometimes a more straightforward approach works best for brands, giving consumers the information they want to know without unnecessary fillers. Large fonts can be incorporated into minimalist designs, as they can show product names or brief descriptions that are visible from a short distance. It’s no secret that many adults need glasses to read well, so helping them read packaging is a good gesture. After the recent years’ trends of intricate, colorful, and bold designs on packaging, minimalism is ready to take back some shelf space. Consumers can become overwhelmed with highly detailed packaging in some cases, and may prefer a simple, straightforward design instead.

Etsy & Indie Packaging

Small retailers and businesses have high competition, which means they have a need to stand out among the rest and offer their customers a special experience. Many small companies use their packaging as a creative tool to improve customer satisfaction and encourage support for small business owners. Purchasing from a small business can feel more personal and special when the business uses their strengths to create unique packaging. Customized packaging does not have to be expensive for small retailers. Using unique colors or trendy patterns, accessories like ribbons and bows, pouch bags instead of boxes, and adding handwritten notes are some of the ways these brands can make an impact. Creating custom labels is a great starting point for small businesses, because they can be used on bags, boxes, envelopes, and more and require only a small investment. Many custom packaging accessories can even be created at home with a little DIY or a home printer. Creativity is key when it comes to unique small business packaging for Etsy, farmer’s markets, or boutique retailers.

More Packaging Trends That Will Remain Popular This Year:

Photographic Packaging Designs – We’ve been a fan of photographic printing for many years, but the trend continues to grow as printing technology is improved. The quality of photographic imaging that can be printed on custom packaging is astounding. This trend can be used in many ways including providing a real ‘face’ to your products or showing a memorable photograph in relation to your packaging.

Soft Touch and Textured Materials – Because touch is one of the important human senses, it’s always smart to consider how your packaging feels in your customer’s hands. Emotions and feelings can be formed through the power of touch and texture. Soft touch packaging is highly favorable because it feels luxurious and smooth and has a stunning look.

Retro and Vintage Styles – Some things never go out of style, or rather they just cycle back into style every so often. Retro designs and vintage styles have been trending in recent years. For younger consumers, these designs may be new and refreshing, while for older generations they are nostalgic, making them a win for every demographic.

Pastel Colors – Pastel colors and feminine designs seem to be trending right now for a softer and more welcoming look. It also creates contrast from packaging designed with bright colors and bold designs.

Holographic and Metallic Foils – Younger generations are all about sparkle, and anyone can appreciate a beautiful design adorned with metallic or holographic accents.

Whether or not you are looking to refresh your packaging design this year, it’s always important to stay up to date on trends and innovations in packaging. Above all other custom packaging advice, be sure to stay true to your brand and create a brand image that is cohesive and consistent. Choosing your packaging design is an important step in creating your brand identity. For more information and ideas, contact Morgan Chaney to speak with a packaging consultant about your custom packaging project.

December 11, 2017
by MC Blogger
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Why Custom Packaging Is A Smart Investment For Your Brand

Why Should You Invest In Custom Printed Packaging?

Advertising is everywhere in our consumer based society. Advertising comes in many different forms and can be extremely effective in increasing sales. Simply put, companies use advertising because it works. Businesses have been using branded packaging as a form of advertising for a very long time. Because of our social culture, packaging is a subtle way to create impressions through organic reach. Every time someone walks out of your store with a branded shopping bag, they are now advertising to everyone that walks past them. Whenever a customer shares a picture of their product packaging, branded shopping bag, or printed e-commerce packaging on social media, they are reaching potentially thousands of people. Don’t miss out on this opportunity to advertise your business because it’s ‘just packaging’. Custom packaging is a solid investment into your brand’s marketing plan and can help your business in many ways.

Custom printed packaging allows you to:

  • Make a positive first impression to potential customers
  • Create a cohesive brand image with a common themejgfg
  • Advertise your business organically through your customers
  • Have a more established presence on social media
  • Stand out against your competition

First Impressions are Important

There are many scenarios where your packaging is the first impression someone has of your brand. This initial impression helps a consumer form an opinion about your brand before they even know what you sell. A consumer will start analyzing your brand upon the first look of your packaging, whether it’s product packaging, promotional packaging, shopping bags, or e-commerce boxes. The design you choose when creating your packaging will say a lot about your brand. Colors, fonts, design concepts, and information are all elements that influence a consumer’s first impression. A negative first impression of your brand’s packaging or themes may deter consumers from buying your products for a long time, because they have now formed a negative memory of your brand. Some companies re-brand every few years with a refreshed logo and new packaging designs to keep customers interested and intrigued. This can backfire however if customers are accustomed to a certain packaging look and become confused with new themes, especially if they think the product itself has changed. It is much more sustainable to carefully craft your brand image and packaging with long term usage in mind, that way your customers can form a relationship with your brand that lasts for years to come.

Consistency is Key

Having a cohesive brand image is important, because it helps your company project a more complete and established image. Part of having a consistent brand image is having packaging that flows well with your logo, products, and overall style of your store or website. Having all of these elements in place allows a consumer to easily remember your brand. Having signature brand colors and a recognizable logo are also important elements to creating a memorable brand. Consumers may not even remember your company’s name at first, but if they can recall a color or logo as part of your brand it is more likely they will remember it. This recall can help establish first time customers and bring previous customers back to repurchase. It’s important that your packaging is consistent with your brand image, but you can do many creative things and even use a variety of colors and patterns within a common brand theme. Many brands use similar themes within their packaging design, but may use several colors and designs within that theme to create more variety.

Reusable Packaging as Advertising

Many types of custom printed packaging items can be reused, making them a great advertising opportunity for your business. Advertising via reusable packaging is very authentic, because the customer consciously made the choice to reuse your packaging and proudly display your brand name. This shows that a customer has positive feelings about your brand that can lead to a good first impression to other consumers that see them with the packaging. Social sharing is a great way that custom packaging can be advertised directly by your customers. When your customers choose to share your packaging on social media, it shows that they think highly of your business. They may also include written reviews or commentary that further promotes your brand to others. These sharing methods have the potential to reach thousands of people organically. How do you get people to reuse you packaging or share it on social media? You can ask them to via contests or promotions, you can write blogs on how to reuse the packaging, and you can make beautiful and interesting custom packaging that your customers will think is beautiful enough to keep.

Leverage Your Social Status

Social media provides companies with free or paid marketing opportunities that can have a powerful effect on sales and customer reviews. One of the biggest advantages of social media is the power to share pictures and videos about brands and products. Customers love to share their purchases with friends and followers and this often includes commenting on the packaging or ‘unboxing’ the products. Packaging has always been an important part of brand image, and social media just emphasizes that fact even more. Use social media to your advantage by sharing pictures of your products and packaging regularly. Instagram and Youtube are great social media platforms for sharing pictures of packaging, products, and unboxing videos. You can also use social contests and giveaways to encourage customers to share their photos of your products and packaging. If you create packaging that makes your customers want to share with their social following voluntarily, that’s even better.

Harness Your Brand Power

Always play to the strengths of your brand when it comes to your packaging design. Your packaging can invoke a certain mood or tone for your products and store; it also represents your company’s overall image. Gift-like packaging for everyday shoppers represents a company that cares about its customers opinions. Luxurious packaging that has texture and depth can represent a luxury brand and a company that cares about the quality of their products. Eco-friendly and natural packaging represents a company that cares about the environment and social welfare. Brands that are active on social media and responsive to customers show that they really do care about what their customers think. Your custom packaging should be a culmination of your brand and should represent your company accurately and effectively!

If you are ready to get started on your custom packaging project, or need ideas & inspiration, contact us at Morgan Chaney to be paired with a knowledgeable packaging specialist. Consulting services and design assistance are available with your custom packaging order!

 

September 21, 2017
by MC Blogger
1 Comment

What Is ‘Unboxing’ And Why Is It So Important?

If you search the term ‘unboxing’ online you will be greeted with thousands of results including videos, blogs, and social media sites. Unboxing has become a very popular trend in the digital world, and offers opportunities that other types of marketing can’t provide.

Custom printed cardboard mailing boxes

So what is unboxing and why has it taken over the internet?

Unboxing is when consumers purchase new, trendy, and popular items from brands that are well-known or up and coming, and then provide thorough reviews starting with opening the packaging. It’s defined as: “an act or instance of removing a newly purchased product from its packaging and examining its features, typically when filmed and shared on a social media site.” As opposed to standard product reviews, these videos and photos allow potential customers to see the outer packaging of products including e-commerce packaging. YouTube is the most popular site for unboxing videos, but other social media platforms like Instagram, Snapchat, and blogs, also make sharing photos and videos easy. With these popular platforms, unboxing videos and photos can reach thousands of viewers with a simple click.

Why does this trend matter so much to brands and retail companies? If your packaging isn’t competitive or interesting, you may get backlash on social media or bad product reviews because of it. Consumers have come to expect creative custom packaging when they order products online or buy unique items in-store. At the very least, consumers expect e-commerce packaging to coincide with the brand image of the company they are ordering from. Consumers make unboxing videos for all types of products including tech products and accessories, toys, games, cosmetics, clothing, and more. Research has shown how important the unboxing experience is to consumers. The number of views and comments on YouTube unboxing videos, blogs, and social media posts, provides indisputable proof.

The evidence of this phenomenon clearly exists; a 2013 survey shows that 52% of consumers were likely to repurchase from online retailers that deliver orders in premium packaging. The same survey found that nearly 40% of consumers would share a picture of an online order on social media if it came in a unique, branded, or gift-like box. This trend is especially high with the 18-25 age group, in which 74% were likely to share a product on social media. If your company sells products to this age group, unique e-commerce packaging is extremely important. The price and quality of products you sell are also a large factor. 51% of consumers expect premium e-commerce packaging when ordering from a retailer that provides premium packaging in-store and 71% of consumers expect higher quality packaging when ordering expensive products online.

Any type of retailer can benefit from tailoring their packaging towards the unboxing experience. Custom packaging can include everything from outer shopping bags and mailing boxes to the interior product packaging and accessories. When reviewers make their unboxing videos, they usually start with whatever the outermost customized or creative custom packaging is and work their way in. Usually unboxing videos are a true first impression, meaning the reactions and reviews seen are genuine and not pre-meditated. When creating your custom packaging, think about the visual and tactile elements that your customers will see and feel when first opening the packaging. Thick high-quality materials and special finishes like soft touch lamination can help create the feeling of premium luxury packaging. Focus on creating an immersive brand experience for your customers from start to finish. You may even encourage your customers to post and share unboxing pictures, videos, and reviews, to help encourage viral marketing for your business!

Think Outside The Box: E-Commerce Packaging

So what’s the best way to approach your custom packaging in order to provide a memorable unboxing experience? With e-commerce packaging it all starts with your mailing boxes or envelopes. You can use custom printed shipping and mailing boxes or envelopes so your customers will know exactly where their package is from at first sight. Some companies use bright colors and memorable graphic designs on their exterior packaging to make their boxes stand out among the rest. Additionally, you can create custom printed packing tape to seal your boxes. Think about the process your customers will go through while opening your packaging and create elements that stand out during this process. Interior custom elements can include custom printed tissue paper, custom printed stickers or promotional cards, or small branded giveaway items. When it comes to unboxing, nothing is too extravagant as long as it doesn’t get in the way of the products or risk the safety of shipping the products.

Custom printed mailing envelopes - E-commerce packaging

If you’re running your business on a budget, there are ways to create unique packaging that enhances the unboxing experience without spending a lot of money. There are many in-stock packaging options in a wide variety of colors and prints that can be used to package your items creatively. Accessories like ribbon, pouches, postcards, stickers, and more, can be used to create a more eye-catching look. Sellers of handmade products on marketplaces like Etsy or in farmer’s markets can use combinations of stock products to customize their packaging look. Custom printed labels can be a great budget-friendly finishing touch to add a custom element to your packaging. Customers appreciate any effort to create a custom packaging experience, which doesn’t have to be expensive or flashy. Many small-scale sellers like to add handwritten notes and cards in their packages to enhance the friendliness of the company. Some companies like to include free samples or even candy in their packages to help win their customers over. There are many ways to enhance the unboxing experience for your customers on a budget, and doing this can help increase the chances of your customers spreading the word about your company through social media. As your business grows, you will be able to enhance your custom packaging while retaining your loyal customers and positive feedback.

Custom printed packing tape

Custom Product Packaging

Whether you sell exclusively in a brick and mortar location, or ship your products through e-commerce, individual product packaging is extremely important to your overall brand image. Product packaging can be much more complex because it involves designing protective and efficient packaging with graphics that will stand out on the shelves to sell your products. The way you package your products should reflect the style and integrity of your brand. Your logo and brand should be clear when it comes to your custom product packaging. Packaging should be easy to open and not too complex, but there are still unique ways to package items like with product sleeves or magnetic boxes that add an extra interesting touch. Think about the feel of the materials you are using and how the customer will perceive them during the opening process. Soft touch and textured finishes have become very popular in custom packaging because they provide an extra element to the unboxing experience. Providing packaging that is reusable is always a bonus to customers. Research shows that nine in ten consumers have reused branded packaging after a purchase. Working with an experienced packaging consultant is the best way to create effective product packaging that meets your needs while exceeding your customer’s expectations.

Custom product packaging sleeve

Morgan Chaney can help you create custom printed packaging for your e-commerce and retail items that enhances your brand image and builds a memorable unboxing experience for your customers. We provide all types of custom and in-stock packaging items to businesses including retail and e-commerce companies. Coordinate all of your custom packaging items through Morgan Chaney for convenience and peace of mind. Our packaging consultants are here to help you through the order process and ensure that your custom packaging meets all of your expectations. Contact us to get started today!

 

Source: Dotcom Distribution 2013 E-Commerce Packaging Survey: http://www.dotcomdist.com/docs/2013-eCommerce-Packaging-Survey.pdf

July 11, 2017
by MC Blogger
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Custom Packaging Designed For The 2017 Holiday Shopping Season

Summer is here and now is the best time to think about your custom packaging for the 2017 holiday season. We are less than five months away from the holiday season, which means that specialty custom printed packaging orders need to be placed soon to beat the holiday rush. We always emphasize how important it is to plan ahead when it comes to your custom packaging, as orders can take anywhere from weeks to months to arrive at your door. This holiday season we may see some new packaging trends come into play, and some tried and true trends will be more popular than ever. This blog post will highlight some custom packaging trends that will influence shopping this upcoming holiday season.

Custom E-Commerce Packaging

E-commerce sales continue to grow each year and holiday e-commerce sales usually start with Black Friday and Cyber Monday. Custom e-commerce packaging can range from product and shipping boxes, packing tape, tissue paper, and promotional items. These items can be customized with your logo or design to reinforce your brand image. Both large and small quantity custom and stock options are available for all types of businesses. Be sure that your e-commerce packaging has a personal touch this holiday season so it stands out in the sea of cardboard boxes. Branded e-commerce packaging creates a memorable unboxing experience for your customers and provides the opportunity for social sharing. Trends for e-commerce packaging include printing on the outside and inside of boxes, including graphics, jokes, or other brand related content directly on the box, and also having reusable capabilities. Check out our previous blog post about custom e-commerce packaging for more ideas and inspiration.

During the holiday season mailing and shipping companies get extremely busy, so make sure to have ample protective packaging for your e-commerce shipments to prevent items from getting damaged if they are not handled with care. Doing your best to prevent incorrect orders and damaged items is one of the most important things you can do during the holiday season. Great ways to make your e-commerce package stand out include using bright colors, eye-catching designs, words, and interior printing on your boxes. If you are on a tight budget you can use tissue paper, labels, or inserts to customize your shipping packaging. Some companies even like to include hand written notes with their e-commerce orders to provide a truly unique experience for their customers. There are many ways to customize your e-commerce packaging regardless of your business size or budget, but one thing is for certain… custom e-commerce packaging is a must-have for the coming years.

Boutique Packaging Styles

The days of generic holiday packaging are long gone. Consumers crave packaging that is trendy and unique, and has an element of style. Boutique style packaging usually combines trendy design ideas and elements to create an in-the-moment look and feel. These designs are great for capturing consumer attention and even promoting social sharing. Unique high-end packaging can also become a status symbol for shoppers, which encourages them to proudly display their packaging. Pay attention to current color and design trends when you are designing your custom packaging, this can include fashion and interior design trends as well.

Boutiques and local shops are becoming more popular in retail shopping these days, as we see many larger chain stores closing their doors to sell online. Consumers want unique and trendy gift items this holiday season, which means they want packaging that matches. Offering your customers unique, on-the-go gift packaging is a great way to inspire brand loyalty and get your name out in public more. Many consumers focus on quality over quantity and price, and will pay more for products that they deem high-quality. Having customized high-quality packaging reinforces this image for your brand and can help drive positive sales trends.

Gift Cards & Gift Card Packaging

Gift cards are one of the most popular gift items during the holiday season, and having custom printed gift card holders to complement your business’s gift cards can go a long way for your brand. There are many options available for custom gift card holders ranging from luxurious boxes, to simple folders. There are many different styles, colors, and prints available in-stock that can be custom printed on, or you can create a completely customized gift card holder. Your customers will appreciate branded gift card packaging for their purchased gift card because it provides utility and style.

Morgan Chaney can provide both gift cards and gift card packaging that is customized for your business. Whether you choose to offer complimentary gift card packaging with the gift card purchase, or sell packaging as an up-sell, you can greatly benefit from offering high-quality gift card packaging. Almost every type of business can use gift cards to boost their holiday sales, so gift card packaging should be an important consideration this holiday season.

Giveaways & Promotions

How do you get more people in your store during the very competitive holiday shopping season? Offer giveaways to your customers! There are many options for custom branded giveaways such as pens, lanyards, reusable tote bags, and much more. Let’s face it: most people love free stuff, and it doesn’t really matter what it is. If your business is offering free branded promotional items like tote bags, lanyards, or any type of reusable item, customers will likely be interested. These kinds of promotions can be advertised on social media potentially for free. Giveaways can be offered free to a certain amount of customers, or can be offered as a gift with purchase. There are many options for custom giveaway items that range from small and cost-effective to larger items like reusable tote bags, towels, and more. These options include custom printing on existing stock items or creating completely custom items for a company. Giveaways and promotions are a great way to get customers to your store during this competitive season, and are a great way to build brand loyalty.

 

Social Media Marketing & Packaging

Social media marketing has quickly become one of the very best options for marketing a business or products. There are many options for organic (unpaid) marketing, paid advertising, targeting, and utilizing influencers. Instagram and Snapchat are very popular social media platforms that inspire shopping behavior. Pinterest also has a big influence on people’s holiday ideas including packaging. You can use social media to create a buzz about your holiday packaging for your products to entice people to shop. You can also use social media to have giveaway events and contests, and to advertise surprise sales.

Aside from marketing and promotions, social media provides the unique opportunity for organic viral marketing through customer sharing. When your customers are passionate about your brand or products, they will share information, pictures, and videos about your brand or products. This gives the potential for viral sharing and gives other consumers a trustworthy source of information. Businesses can encourage social sharing through specialty hashtags on Facebook, Instagram, and Twitter. For e-commerce, social media gives customers a platform to share unboxing pictures and videos which have become increasingly popular on YouTube, blogs, and other social media platforms.

If you’re ready to get started on your custom holiday packaging for 2017, contact us today! Our packaging consultants can help you create a custom packaging program that fits the current trends and represents your brand.

April 18, 2017
by MC Blogger
0 comments

A Guide to Custom Promotional and Event Packaging

Custom Printed Event and Promotional Packaging

Do you need custom printed packaging or promotional items for an upcoming event, fundraiser, or tradeshow? This type of packaging is a great way to expand marketing reach, promote a positive brand image, and reinforce ideas. Many seekers of special event packaging are disappointed to find that their options are more limited than they would have liked. As a custom packaging company that has been in business for decades, we understand the struggles of packaging buyers when there are complications, budgets, and deadlines. We want to make the custom packaging process simpler for our customers and we aim to close the gap between expectations and reality through education and creative solutions.

When seeking custom packaging for an event or promotion, ask yourself these important questions first:

When do you need your packaging?

What quantities do you need?

What is your budget?

What is your desired design?

Because events usually only require smaller packaging quantities, there can be more limitations on packaging options and printing methods. Generally, the larger your quantities are, the less expensive each unit will be and the more printing options are available. Larger events and promotions usually allow for more creativity when it comes to custom packaging and accessories. With smaller quantity orders, there are still unique and effective printing methods available to bring the right kind of attention to your event. Your desired date of completion is a very important factor in what types of custom packaging will be available to you, which is why it is really important to think far ahead about your promotional packaging.

Custom Printing Methods:

Semi-Custom Printing Methods

Some of the most popular printing methods for smaller quantity custom packaging are ink printing, hot-stamping, and digital transfer printing. These methods have some limitations in regards to print area, size, and types of materials, but they provide a high-quality look at an affordable price.

Ink Printing is the most affordable printing option, but doesn’t allow for extremely detailed or colorful graphics. If cost-effective marketing is what you are looking for, you can ink print your logo or design onto packaging items for your event. Ink printing also requires plate charges, because plates are used to print the packaging using flexographic ink printing machines. Semi-custom ink printing is the least expensive post-printing option and still achieves remarkable results. Typically used for one or two color artwork, ink printing is a great option for lower quantity custom orders.ink printed paper shopping bag

Hot-stamping is a more elegant option that adds a very luxurious look to your custom packaging. There are many colors and finishes of foil to choose from including mattes, metallics, and a wide variety of colors. Hot-stamping your logo or design is an easy way to enhance your packaging. Foil hot-stamping also requires design plates to use in the hot-stamping machines. Foil hot-stamping provides a very high-end look to your custom packaging, but still allows for smaller quantities and shorter lead times.Metallic hot-stamped jewelry boxes

Digital Transfer printing is great for smaller quantity orders where photographic integrity is needed in a custom print. Digital transfer printing is a different style of post-printing that allows for more sophisticated graphics and multi-color printing in specific Pantone ink colors. Digital transfer caters to full-color printing needs in smaller quantities. This type of printing works really well for jewelry and gift boxes. Consider digital printing for your custom packaging if you need advanced graphics or specific colors in your design.

Traditional Printing Methods

For larger custom packaging and promotional accessory orders, there are many printing methods available. These types of orders will have longer lead times (often upwards of 6-8 weeks) and larger minimum quantities. For companies that use promotional items year-round (such as resort or retail giveaways), these items can be ordered using traditional custom printing methods and scheduled to be delivered several times a year, as needed. Traditional printing methods require larger and more advanced manufacturing equipment, which is generally why larger quantities are required. For unique promotional products like pens, binders, foam accessories, and other non-traditional items, a variety of manufacturing methods can be used. The quantities and lead times for unique products will vary widely, so speaking to a packaging professional is the best way to get an estimate.custom pens promotional

What Packaging Options are Available?

There are endless options when it comes to promotional packaging. Throughout our years of providing custom packaging we have supplied bags, boxes, pens, binders, backpacks, pool toys, and much more to customers for promotional use. When considering what type of promotional items you want to use for your event, think about the kind of marketing reach you want in relation to your budget. Some products are more expensive, but have a better potential marketing reach and longevity. Some inexpensive options are great for one-time use when the product is ultimately intended for disposal.

Reusable Bags & Backpacks

Reusable packaging items tend to be more expensive, but have a very good potential marketing reach and longevity of use. Recipients of branded reusable bags will likely use them for years and carry them in public places which can be a huge boost to your marketing efforts and brand awareness. Reusable options include tote bags, backpacks, pouches, and other fabric bags.

Custom printed reusable catering bag

Single Use Packaging: Bags, Boxes, Labels

Promotional items don’t have to be reusable in nature, many companies and event planners prefer a paper or plastic bag with custom printing to be used for a one-time event or promotion. There are several types of packaging items available that can be printed on in reasonable quantities for one-time use. Some of these products include paper bags, plastic bags, paper boxes, banners, and labels. These items can be printed using various printing methods depending on the desired design and budget.

Custom banner aps

Pens, Lanyards, and Other Accessories

There are an endless amount of options available when it comes to custom branded promotional accessories like pens, lanyards, magnets, matchbooks, foam balls, and much more. Getting creative with your custom promotional packaging can ensure that your event or promotional will be remembered. With something as simple as a pen or magnet, your brand name and message can be seen for years to come.Custom printed matchbooks

Coasters, Napkins, Food & Beverage Packaging

Promotional items and custom packaging for events should also include food and beverage packaging and accessories when applicable. If your are serving drinks and food at your event, consider using custom printed coasters, napkins, cups, and catering trays for additional branding. There are a wide range of food and beverage products available to be custom printed for an event or promotion. You can also use food as a giveaway item with custom printed packaging, such as a small box of candy with your logo printed on the box, or a printed goody bag.

Custom printed napkins

Not Sure Where to Start?

Contact us at Morgan Chaney and one of our helpful packaging consultants can guide your ideas into reality based on your chosen quantities and desired packaging.

February 2, 2017
by MC Blogger
0 comments

Our Packaging Trend Predictions for 2017

The year 2017 is here and it’s a great time to re-brand, renew, and reinvest in your company’s image. It is always good to have both short-term and long-term goals when it comes to your company’s packaging. Your packaging goals may involve upgrading to more advanced or fully customized packaging, changing your logo or packaging design, or incorporating new packaging products into your program. Making changes to your packaging can provide a fresh look and renewed confidence in your business. If you will be exploring new packaging options this year, be sure to keep some of these popular packaging trends in mind. Morgan Chaney can help you navigate your custom packaging options and find solutions that are best for your business and your budget.

Enhance Your Materials

The materials you choose for your custom packaging can be just as important as the design and printing. Materials provide a sensory experience for customers; where they can see and feel the texture and dimension. These small chocolate boxes were manufactured with a very unique multi-dimensional shimmer paper in a cocoa color and a white color. It’s hard to tell from pictures, but this paper is embedded with a gorgeous shimmer that adds visual texture and depth to the boxes. The paper has a very smooth but tactile feel which makes the boxes feel extra luxurious. A foil hot-stamped logo adds another dimension of texture and visual intrigue to the boxes. These small boxes are a perfect example of using an enhanced material to draw interest and provide a unique packaging experience for a luxury product. Materials can enhance the look and feel of your packaging by providing interesting textures, visual dimension, and contrast. 
Custom printed chocolate box

E-Commerce Packaging 

E-commerce business is strong and always growing as many large retailers are closing stores in favor of selling more merchandise online. As e-commerce businesses establish their roots and increase their revenue, custom packaging becomes an object of interest. With e-commerce packaging, emphasis can be placed on the shipping boxes and mailing envelopes as well as the interior packaging and accessories. With so many boxes being delivered directly to people’s homes every day, there is an increased opportunity to stand out using custom packaging. Our previous blog post on custom subscription box packaging explains more ideas and techniques for e-commerce packaging. The overall ‘unboxing’ experience of online retail is very important in making customers happy and more likely to order again. One of the advantages of e-commerce packaging is that you can create custom elements and accessories on a limited budget if you’re just starting out. Established companies have more flexibility when it comes to creating innovative custom printed e-commerce boxes and packaging items. If you sell any merchandise online, 2017 is the year to enhance your custom e-commerce packaging to ensure you stand out among a sea of cardboard boxes.Custom e-commerce product box

Unique & Colorful Designs

These custom eurotote shopping bags and custom hang tags made for LAYU boutique feature an intricate and colorful design that is captivating and memorable. Bold and intricate patterns like these are becoming very popular in packaging, both in colors and black and white. Customers will love using these bags and are more likely to reuse and keep the bags because they were designed with quality construction and an aesthetically pleasing design. We also love that they use different colors for each size bag, rather than having the same exact colors and design on every bag. All of these bags feature the same geometric bottom design and foil hot-stamped logo, but they use different color schemes and top trim designs for the different size variations. The custom printed hang tags use the same design and hot-stamped logo to create a complete packaging look for this company’s retail merchandise.Custom printed luxury eurotote bagsCustom printed luxury hang tags

Bold, Repeating Patterns

This custom printed tissue paper for a winery features a unique repeated fox print that provides an interesting visual experience. The contrasting black and white and black and gold patterns are a beautiful addition to this packaging program. A repeating pattern with contrasting colors like black and white is sure to capture the attention of consumers and entice them to find out more. The contrasting colors and repeating design provides a visually appealing look that can enhance any packaging. This design trend works well for tissue paper, but also looks great on boxes, bags, or product packaging.Repeating Fox Pattern Custom Tissue Paper

Gorgeous Grays

Gray has taken over the design world as the new preferred neutral color. We have noticed an increase in gray packaging and gray printing orders recently coinciding with this trend. Matte grays are particularly popular, but there are many gray options available including different shades of gray and different gray undertones. There are different ways to print custom packaging with gray including metallic or foiled gray hot-stamping, gray ink printing, or digital printing. White or silver printing looks simple and sophisticated on a gray shopping bag, while pops of color can make your gray packaging look more fun and whimsical. Gray is a timeless neutral color that can provide contrast and depth to your packaging without being too dark or plain.Gray reusable tote bag - custom printedCustom printed catering reusable tote bag

Pantone Color Trends

Pantone announced “Greenery” as their color of the year for 2017. They also produced a Spring fashion color report with 10 colors that are “A Mixture of Vitality, Relaxation and the Great Outdoors”. These colors might provide inspiration for custom packaging design as well as fashion on the runway and interior decorating. Pantone’s mixture of blues, greens, and brighter colors encourages a colorful year for the design world. These colors point to a trend of design that is colorful, yet natural and ‘earthy’ in a way. Pantone colors can be used with certain printing methods for custom packaging, making it easy for businesses to represent their brand’s signature colors accurately on their packaging.

Pantone Colors 2017Read more: https://www.pantone.com/fashion-color-report-spring-2017

Are you inspired yet?

Contact us today to start off the new year with a brand new perspective on custom packaging and design. Our packaging consultants can help you navigate your custom packaging options and help you start the new year with a fresh new look!

January 4, 2017
by MC Blogger
2 Comments

Custom Packaging for Subscription Boxes

Subscription box services have become increasingly popular over the last few years; the idea of paying a small subscription fee for a variety of products catered to your interests or hobbies is one of the best things to happen to e-commerce. One of the reasons subscription boxes have gained so much popularity is the actual boxes or unique packaging used to mail products. A custom designed box curated for your customers shows that you are fully invested in your brand and products. A box can provide protection for your products as well as entertainment or utility for your customers. Some companies use custom reusable packaging products to give their customers even more value, while also providing a conversation piece and better marketing reach. Subscription boxes exist for just about every niche, from makeup to clothing to food items. They make a wonderful gift and are a great way to try new products without breaking the bank. Packaging for subscription based companies can be as simple or unique as desired but it does take some careful planning and strategy to achieve.

Some important considerations for your subscription box packaging:

  • Design Functionality – Think about the customer’s experience when opening the box or packaging and how the products inside are presented to them. First impressions can make a huge difference! Many companies use tuck-top mailing boxes because they are easy to use and can be opened from the top to see the products inside.
  • Materials – Most subscription boxes use e-flute cardboard because it is secure and strong. If making bags or alternate packaging, think about materials in terms of cost and durability, as well as protection for your products. Packaging that can be reused or re-purposed is popular for subscription box companies, but it is more costly.
  • Shipping Methods – Size and weight of the packaging effects the shipping costs, and products must arrive to their destination safely and securely.
  • Product Safety – Make sure to secure your products! No one wants to receive broken products inside a subscription box.
  • Colors & Brand Image – Stay consistent with the brand image you want to portray by using your logo(s), colors, and design style on all of your packaging.
  • Accessories – Tissue paper, tags, labels/stickers, postcards, and business cards can all be useful branding and marketing tools to include in your subscription boxes.
  • Lead Times – Custom packaging can take anywhere from weeks to months to manufacture and ship, so companies must plan ahead and anticipate future needs when it comes to subscription based packaging options.

Designing Your Subscription Box Packaging

Boxes, bags, mailing envelopes; all great choices for your subscription service depending on the products you will be shipping. Making sure your products arrive to their destination securely and unharmed is the first priority when deciding your packaging elements. Design and brand image come second. It’s always important to think about your customer’s experience receiving and opening the box. A package that arrives damaged gives an automatic negative first impression to your customer. And this amplifies if the products inside are damaged, leaving an issue that your customer service department has to then take care of. Make sure you research and develop ways to package your products securely in your custom packaging. Methods of safe packing that are more stylish than bubble wrap include crinkle cut paper shred, tissue paper, and packaging papers. Boxes can also be designed with die-cut interiors or trays to fit specific products.

Customers usually appreciate aesthetics when it comes to subscription box packaging. They are paying for an experience, like giving a gift to themselves, and the packaging should reflect that. Packaging design should stay consistent with the company’s brand image, and color scheme if applicable. Having an easily recognizable box is a great tool for creating positive associations and extending marketing reach. In some cases, a plain mailing box may be used with the custom designed packaging inside, or the mailing box itself can be customized if it makes more sense for your company. Many established subscription companies use custom printed exterior shipping packaging as well as customized interior packaging.

Custom printed tissue paper makes a great addition to your custom subscription box or packaging.  Tissue paper can be ordered in stock colors and prints, although custom printed tissue paper is highly recommended for supporting and reinforcing your brand image. Custom labels can also be used to close the tissue paper for a custom finishing touch. Custom postcards are often used inside subscription box packaging to provide an offer or reminder to the customer about where to purchase more products, refer friends, or get a useful discount.

Subscription Box Packaging

Picture source: http://www.thedieline.com/blog/2014/9/9/10-monthly-subscription-boxes-we-want-now

Alternative Packaging Options

Custom subscription boxes don’t actually have to be ‘boxes’ even though that’s generally what they are referred to as. Bags, mailing envelopes, tins, and tubes can all be used to ship subscription based products. Some of these options will still need to be packed into a shipping box, but the outer shipping box doesn’t have to be customized as long as the inner packaging is. Some companies choose to customize their outer shipping boxes as well as the interior packaging, presumably so the customer knows what the package is before opening it. Ipsy is one of the most notable subscription companies that uses a bag for their products, and they use a uniquely designed bag every single month! There are some companies that send food products in reusable tins or other types of reusable packaging.

If complete custom packaging is just not on your horizon yet, there are many lower cost alternatives that allow you to customize your packaging. You can order in-stock products ideal for packaging and shipping your products, like tuck-top mailing boxes, corrugated boxes, and mailing envelopes. Then, you can design custom printed labels, postcards, tags, and tissue paper to help keep your brand name and logo part of the experience. It is essential to have branded packaging when dealing with a subscription box, because your customers need to recognize and remember where these packages are coming from. With some of the lower priced options available, it’s possible for any company small or large to achieve custom branded packaging.

Shipping Food Items

When shipping food items there are a few extra issues that must be addressed. If your food items are already packaged individually, then you don’t need to worry about making your other packaging food-safe. If your food items are not pre-packaged, you will want to create food safe liners or trays to fit inside your custom boxes. Some of the custom options available include food-safe tissue paper, food safe paper or paperboard, and custom designed plastic trays or wrappers. There are endless options available for customization and unique branded packaging for your food items, as long as you ensure the packaging is safe for direct food contact. You also have to consider how secure your packaging is so that your food items don’t get crushed or broken during the shipping process. Oftentimes standard food packaging is adequate to keep food items safe and secure, but extra thought is needed with more customized packaging.
Picture source: http://www.thedieline.com/blog/2014/9/9/10-monthly-subscription-boxes-we-want-now

Examples We Love

Birchbox is one of the original subscription boxes to gain mass popularity, and for a good reason. Birchbox supplies customers with a uniquely designed and reusable box each month, containing the sample products inside. These boxes are great for storing knick-knacks and using as gift boxes because they are designed to be aesthetically pleasing and subtle. You will also find colorful tissue paper and a custom postcard inside every Birchbox. Birchbox ships their custom designed boxes in larger cardboard mailer boxes, also custom printed with their logo.Birchbox Packagingwww.birchbox.com

Dollar Shave Club has a pretty simple business model. Customers choose the razors they want and the frequency, to make shaving much easier and less expensive. Dollar Shave Club razors work for men and women, although their no-frills packaging is definitely marketed towards men. Their cardboard e-commerce mailers contain simple black ink printed graphics and are specially designed to hold the products in place. You can also find matching custom sleeves for the razors, and usually a fun graphic comic “newsletter” inside every box. Their simple custom packaging can be mailed directly in one box, so no need for packaging waste and unnecessary costs.

www.dollarshaveclub.com

Mantry takes their boxes one step further by sending products in a rustic-looking crate that can be reused. They cater their products directly towards men, although I’m sure anyone would appreciate the delicious food items inside their crate. The crate packaging is a unique alternative to a traditional box, and definitely leaves an impression of quality and brand consistency. Mantry has a higher subscription price than many other food subscription services, likely because they ship high quality products with high quality and unique packaging to match. www.mantry.com

Ipsy decided to do things a little differently and they based their subscription model on giving customers a uniquely deigned and reusable zippered cosmetic bag every month. The bags are fun for subscribers to collect, can be used for many purposes, and make shipping products easier. Ipsy uses bubble cushioned mailing envelopes to ship their glam bags with the product samples inside. Products are wrapped in tissue or secured by cardboard holders when needed to prevent damage to the items. www.ipsy.com

For more ideas for creating custom subscription box and e-commerce packaging, see our gallery at www.morganchaney.com.

Contact us for information on ordering custom printed packaging.

November 22, 2016
by MC Blogger
0 comments

Packaging Inventions We Are Thankful For

In the spirit of thanksgiving and the holiday season, we wanted to share some of the packaging inventions that we are thankful for. Innovations in packaging and technology have improved and propelled our business, and we want to share why they are significant.

The Paper Shopping Bag

You may remember our previous Blog Post about the evolution and history of the shopping bag. It’s true that the invention of the simple shopping bag has completely revolutionized the world of retail and brand marketing. The shopping bag had very convenience-driven beginnings, yet over time it transformed into a powerful fashion statement and marketing tool. Above all else, the shopping bag allowed retailers to sell more goods because it allowed customers to carry more products with ease and also improved marketing reach. Shopping bags became a brand symbol for luxury retailers and an absolute staple for grocery and convenience stores.

At Morgan Chaney we sell more custom shopping bags than any other product, and we love the creativity and ingenuity that goes into every custom bag design. From natural kraft paper shopping bags to luxurious custom eurototes, each bag makes a statement for the company that shows their customers what they represent. Every type of business can use shopping bags from spas and salons, to doctor’s offices, to retail shops, which is what makes the shopping bag such a great product. Shopping bags are one of the most exciting and rewarding elements of packaging, and we are truly thankful to get to help create them here at Morgan Chaney.

1

The Pull Bow

The pull bow is an invention that has revolutionized the way retailers and gift suppliers use decorative bows. Bows are normally a tricky accessory, they take up a large amount of storage volume and are at constant risk of being crushed or wrinkled during shipment or storage. The pull bow eliminates these problems by allowing bows to be shipped as flat ribbon strips that can be pulled into a bow shape almost instantly. These bows are an absolute hit because they are truly easy to use, and have virtually no drawbacks. Bows are available in a few different styles like butterfly shaped and pom-bow shaped, with different colors and finishes available to match any packaging. Long ribbon strands that hang off the assembled bows can be curled, cut, or used to fasten the bow to a packaging item. We give these bows an A+ for convenience and ease of use.

Glitter Pull Bow - Butterfly Style

The Cardboard Box

The simple cardboard box is one of the epicenters of packaging. We use boxes for all types of packaging and shipping applications, as well as custom product packaging. The beginnings of cardboard boxes can be traced all the way back to ancient China, 3-4 thousand years ago. During this time, the Chinese of the Han Dynasty used sheets of Mulberry tree bark to wrap and preserve food. These methods of making “protective paper” eventually traveled throughout Europe, but the first documented instance of a cardboard box being used was in Germany in 1817 for a board game. In 1856, two hat makers invented a corrugated paper to help keep their hat’s shape.  Then in 1871, Albert Jones was awarded a patent in the United States for “Improvement in paper for packing” with the invention of a way to securely package items using paper that is corrugated, crimped, or bossed. This patent paved the way for the cardboard box as we know it. In 1879 factory-owner Robert Gair aided in mass producing these boxes for the first time.  Some of Gair’s more prolific customers were Colgate and Ponds, and later Nabisco! And the rest, as they say, is history; cardboard boxes became easier and cheaper to produce and were used for many types of products and shipping applications. Cardboard boxes are an important aspect of all types of retail and consumer packaging, and are highly efficient in keeping products safe during transit, storage, and on the shelf. Corrugated Cardboard Box

Source: http://www.todayifoundout.com/index.php/2015/02/invention-cardboard-box/

The Hot-Stamp Press

Hot-stamping is one of the most popular ways to customize packaging items because it provides an elegant and high-quality look in less time and with lower required quantities. Hot-stamping involves using foils or pre-dried ink to transfer an image onto a surface at a very high temperature. This process can be done with any color foil, including metallic options, matte options, and even clear hot-stamping. The first patent for this printing method belonged to German Ernst Oeser in 1892. Hot-stamping was originally used for embossing books, leather, and paper, and later became a popular method of marking plastic. At Morgan Chaney, we use a hot-stamping press almost every day to help create unique custom packaging for all types of businesses from small to large. This machine and printing process has made our semi-custom packaging program extremely popular, and has allowed many small businesses to create custom packaging in smaller quantities.

Source: https://en.wikipedia.org/wiki/Hot_stamping

Bubble Wrap

Did you know that bubble wrap was originally invented to be used as wallpaper? Two engineers Al Fielding and Marc Chavannes were aiming to make a textured wallpaper in 1957. They started by sealing two shower curtains together in a way that would trap air bubbles inside. When their wallpaper was not successful, they also tried to use it as insulation (which also failed). Three years later marketer Frederick W. Bowers got the idea to use the bubble wrap to protect a computer during shipment. He pitched this idea to IBM, and they were thrilled and began to purchase bubble wrap for their shipments. Nowadays the Sealed Air company sells about $400 million worth of bubble wrap each year. Bubble wrap has taken several different forms but is still widely used in shipping and packaging today. Bubble wrap provides the perfect amount of cushion and flexibility that is essential in the shipping and packaging industries.

bubble-wrap-picture

Source: http://www.todayifoundout.com/index.php/2011/11/bubble-wrap-was-originally-designed-to-be-used-as-wallpaper/

Without so many amazing packaging inventions throughout the years, including new materials and manufacturing technology, Morgan Chaney would not be the company we are today. We are grateful to have helped thousands of businesses and individuals around the world create custom packaging that exceeds expectations. We love taking part in the innovative and evolving world of custom packaging and we look forward to what’s coming next!

MC-Website-Logo5

Providing creative custom packaging since 1955.