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Tag: Packaging

What You Need To Know About PFAS Chemicals in Food Packaging

What You Need To Know About PFAS Chemicals in Food Packaging

The next big changes coming to food service packaging. First it was plastic bags, then it was plastic straws, now there are other food packaging concerns at the front of people’s minds. PFAS chemicals have been quietly concerning people for years and the calls to ban them from food packaging are getting louder. Three U.S. States have already banned the use of PFAS chemicals in food packaging, and some major restaurant companies are promising to eliminate their use as soon…

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Start the New Year with a New Look: Custom Packaging Trends for 2021

Start the New Year with a New Look: Custom Packaging Trends for 2021

2020 has been a wild year, and many businesses have faced hardships, setbacks, and big budget restrictions. In 2021, branding and marketing your business effectively will be more important than ever. If you are looking to invest in rebranding in 2021 and want a fresh new look to attract more customers, here are some ideas for the top custom packaging trends. Personalized Printed Labels Companies are always trying to connect with their customers on a deeper level and make every…

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Shop Small This Holiday Season and Support Local Business

Shop Small This Holiday Season and Support Local Business

Small businesses have faced some of the most brutal hardships due to the coronavirus pandemic, and often have the hardest time securing help. Small and local businesses are the heart of our country, they provide many people with jobs and offer quality products and services. They provide a sense of community within cities and small towns, and bring people together. Many of the largest and most successful businesses in our economy started out small and local. Small business owners are…

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How to Recycle Your Packaging (And Other Materials) the Right Way

How to Recycle Your Packaging (And Other Materials) the Right Way

As climate scientists around the globe continue to provide warnings of the grim outlook humanity may be facing over the coming decades, it is important that anyone who has the means to help improve environmental outcomes do their part in reducing our impact on the Earth. One of the easiest ways to have a positive effect on climate change as an individual is to make use of your local government or municipality’s recycling system. While in recent years, the practice…

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How to Gain an Instagram Following for your Business

How to Gain an Instagram Following for your Business

Since the development of the internet, advertising has changed dramatically in many different ways. Instead of trying to reach as many people as possible, marketing has become a process of refining and perfecting a selection of which individuals receive certain advertisements in order to maximize the amount of revenue per dollar spent. Advertising is now personal, customizable, and heavily data driven. One of the most important new forms of marketing in the internet age for businesses is the use of…

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Staying Connected with your Customers During COVID-19

Staying Connected with your Customers During COVID-19

We are now into the summer of 2020, and the COVID-19 pandemic continues to grow both globally and in the United States. Depending on which state you’re in, restrictions on certain businesses have varied, with some lockdowns persisting much longer and restrictions much tighter than others. Regardless of where you live, if you’re a business owner that depends on everyday storefront transactions and interaction with customers, you may be struggling to find ways to keep your company afloat. Many small…

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How to Grow Your Business in 2020

How to Grow Your Business in 2020

Whether it was improvements in technology, tax reforms, or consumer preferences, the United States business environment underwent numerous important transformations in 2019. U.S. GDP maintained a growth rate of at least 2% in three of four recorded quarters, and despite an ongoing trade war, most notably with China, 2020 is shaping up to be a productive year for businesses on a national scale. While there are certain aspects of a business that inherently limit or facilitate its expansion, there are…

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How to Design a Great Product Label

How to Design a Great Product Label

When it comes to designing an effective label, it’s important to keep in mind that it will represent your product on the shelves of every store to which it goes. Even long after a customer has left or when someone walks by the front window, a label has the ability to leave an impression on anyone that sees it. How one presents their product to the public shows a lot about how a business wants to be seen and whether…

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Plastic Bag Bans: Causes, Effects, and What to Consider

Plastic Bag Bans: Causes, Effects, and What to Consider

In the last several years, plastic bags have been a topic of hot debate for environmentalists, packaging producers and consumers, as well as politicians. Much of the concern around their use stems from their environmental effects, and many different organizations and individuals have taken a stance which calls for their taxation or even outright prohibition. In 2014, California was the first state to enact a complete ban on plastic bags, as other states followed its lead, implementing fees and taxes…

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The Importance of Color in Branding & Packaging Design

The Importance of Color in Branding & Packaging Design

According to a study done by Loyola University Maryland, the human brain prioritizes its perception of color before both image and type recognition. Whether one attributes this to an evolutionary advantage or fluke of nature, the Loyola study is a good indicator as to how significant color actually is when it comes to branding and marketing strategies. In fact, color is so important that this exact same study found that its effective use in a company’s design scheme has the…

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