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Tag: luxury packaging

How To Build Your Brand Through Custom Packaging

How To Build Your Brand Through Custom Packaging

The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business you want to create branding that ‘sticks’ in the mind of your customers, and leaves a lasting positive impression. Custom packaging is a great way…

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What Defines Luxury Packaging?

What Defines Luxury Packaging?

Retailers often define their luxury status based on the products or experiences they sell; boasting the high-quality of their items, scarcity, and originality. Luxury packaging is not much different in philosophy. When you design and create packaging for your luxury retail items, the quality, craftsmanship, and little details are what matter the most. What is Luxury Design? What constitutes as luxury design for your packaging will vary based on your brand. For some, luxury branding may be minimalist and sophisticated,…

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What’s Your 2020 Holiday Packaging Style?

What’s Your 2020 Holiday Packaging Style?

Branding is all about having a signature style. Something that sets you apart from your competitors and is easily recognizable to your customers. How you package your items for the holiday season can also heavily impact your brand image. Having unique and memorable holiday packaging can even support your marketing; like with Starbucks where their custom holiday cups are a yearly news event. Your holiday retail packaging can help promote your brand to gift recipients, can help you gain new…

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Why Custom Packaging Is A Smart Investment For Your Brand

Why Custom Packaging Is A Smart Investment For Your Brand

Why Should You Invest In Custom Printed Packaging? Advertising is everywhere in our consumer based society. It comes in many different forms and can be extremely effective in increasing sales. Simply put, companies use advertising because it works. Businesses have been using branded packaging as a form of advertising for a very long time. Because of our social culture, packaging is a subtle way to create impressions through organic reach. Every time someone walks out of your store with a…

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