Social media can be a powerful marketing tool for businesses, but it can also feel like a never-ending chore to constantly come up with new content to post. Here are some tips for making the process of posting on social media feel like less of a chore:
- Set a posting schedule: One of the biggest challenges with social media is trying to come up with content on the fly. By setting a posting schedule, you can plan out your content in advance and avoid the stress of trying to come up with something last minute. Here’s our favorite guide to creating posting schedules.
- Use a content calendar to set up posts in advance: Scheduling posts every day on a bunch of different social media channels can feel overwhelming, especially if you’re struggling to find content. The good news is that you can schedule a lot of posts in advance, taking the workload and consolidating it into a few hours every so often. There are a million content calendars out there, but for the record, we use Later and appreciate their built-in hashtag suggestions and excellent link aggregator. If you’re looking for a built-in holiday calendar or trending news posts, check out Loomly as well.
- Repurpose old content: Don’t feel like you have to constantly come up with brand new content. You can use old blog posts, newsletters, or even products and services that you’ve already promoted in the past and give them a new spin. This will save you time and energy, and also give your followers a chance to see something new.
- Outsource the task: If social media posting feels like a chore that you just can’t keep up with, consider outsourcing the task to a virtual assistant or social media management company. This will free up your time and allow you to focus on running your business. There are plenty of places to find reliable social media outsourcing — here’s a great blog on what to look for.
- Find joy in the process: Finally, try to find joy in the process of posting on social media. Posting on socials can be a full time job, but it can also be a way to connect with your followers and share content that is meaningful and relevant to your audience. When you approach social media with a positive attitude, it can become a rewarding and enjoyable part of your business.
By following these tips, you can make posting on social media feel like less of a chore and more of a valuable part of your marketing strategy.