If you’re part of an ecommerce business, you know that the unboxing experience can make or break your customers’ impression of your brand. It’s not just about the product itself, but how it’s presented when it arrives on their doorstep — and how it feels when that box is opened.
Void fill refers to any product which fills the empty space in your shipping box to protect your product during transit. But did you know that the type of void fill you use can also impact the unboxing experience? Here are some different types of void fill and how they can boost your customers’ perception of your brand.
First things first: some data
The folks over at BigCommerce note that having a good unboxing experience isn’t even a differentiator any more — it’s a must-have for all brands. That’s because good packaging takes on attributes brands generally want to be associated with: attention to detail, high value, and good customer service. A 2013 study showed that attractive packaging stimulates reward-seeking areas of our brain, making us more likely to purchase something that looks enticing. And according to Dotcom, nearly 38% of consumers have watched an unboxing video in the past year — a number that has been steadily growing since they started measuring for it in 2015. That’s a lot of data to say that your unboxing experience should feel special and unique to your product.
Why is void fill important?
Beyond keeping your products from jostling around and breaking in transit, void fill can create visual interest in your packaging. This is shameless product promotion, but take our Monster Crinkle, for example: it’s a great way to keep items in place but also provides a textural element that makes the items sitting in the box stand out and feel cared for. And we stand by that product not only because it’s protective and visually stimulating, but also because it’s biodegradable and made from recycled paper. Read on to find out about all kinds of void fill you may consider for your packaging.
Kinds of void fill
- Paper-based void fill
One of the most common types of void fill is paper-based. This can include shredded paper, crumpled paper, or even tissue paper. The benefit of using paper-based void fill is that it’s eco-friendly and recyclable. Additionally, it’s a great way to reinforce your brand’s image if you use branded tissue paper or shredded paper made from recycled materials.
- Bubble wrap
Bubble wrap is a classic void fill material that’s been around for decades. It’s great for protecting fragile items, and the popping sound it makes is a fun touch that can add to the unboxing experience. However, it’s not the most eco-friendly option, so consider using biodegradable bubble wrap or using it sparingly.
- Air pillows
Air pillows are similar to bubble wrap, but instead of bubbles, they’re filled with air. They’re lightweight and can be reused, making them a great option for both you and your customers. Plus, they take up less space than other types of void fill, which can help you save on shipping costs.
- Biodegradable peanuts
Peanuts made from biodegradable materials, such as cornstarch, are a great option for eco-conscious customers. They’re lightweight, reusable, and biodegradable, making them an excellent option for those looking to reduce their environmental impact.
- Custom foam inserts
For high-value or fragile items, custom foam inserts can provide extra protection and a luxurious unboxing experience. These can be custom designed to fit your product perfectly, adding a touch of sophistication to the unboxing process.
Wrapping it up
In conclusion, the type of void fill you use can make a big difference in the unboxing experience your customers have. Whether you’re looking to reinforce your brand image, reduce your environmental impact, or provide extra protection for your products, there’s a void fill option that’s right for you. Consider experimenting with different types of void fill to see what works best for your brand and your customers.