How to Put Your Logo on a Shopping Bag: Everything You Need to Know

Your brand’s shopping bags do more than just carry products—they’re mobile advertisements, subtle reinforcements of your brand identity, and even a way to impress customers long after they’ve left your store. But if you’re wondering how to put your logo on a shopping bag, the process might seem overwhelming at first.

Don’t worry—we’re here to break it down for you! From choosing the right bag to selecting the best printing method, this guide will walk you through everything you need to know.

Step 1: Choose the Right Type of Shopping Bag

Before you can add your logo, you need to pick the right kind of bag. Different materials and styles offer different branding opportunities, so consider:

• Paper Shopping Bags – Classic, recyclable, and great for retailers who want an upscale look. Think kraft paper bags for an eco-friendly feel or laminated eurototes for a high-end, luxury appearance.
• Plastic Shopping Bags – Durable and often reusable, these bags can be glossy or frosted for a premium look.
• Reusable Fabric Bags – Cotton, jute, or non-woven polypropylene bags offer long-term brand exposure and align with sustainability trends.

Each type of bag has its own printing possibilities and limitations, which brings us to the next step.

Step 2: Select a Printing Method

Not all printing methods work on every bag material. Here’s a quick rundown of popular options:

Not sure which one fits your needs? That’s where expert guidance (like from a company that specializes in branded packaging—wink, wink) can help.

Step 3: Optimize Your Logo for Printing

Before your logo hits the printing press, make sure it’s optimized:

• Use High-Quality Image Files – Logos should be in vector format (like .AI, .EPS, or .SVG) to maintain crisp lines at any size.
• Choose High-Contrast Colors – If your bag is dark, a light logo will stand out best, and vice versa.

If you’re unsure about print file requirements, professional packaging suppliers (like, say, Morgan Chaney) can help ensure your artwork looks flawless.

Step 4: Decide on the Placement

Your logo placement affects how visible your branding will be. Common placement options include:

• Front and Center – The go-to spot for maximum impact.
• Side Gussets – A subtle but effective way to make use of extra space.
• Full Coverage – A step beyond just a logo, an all-over design can create a truly custom look.

Need help visualizing what your bag will look like? Many packaging companies offer digital mockups before production.

Step 5: Find a Reliable Packaging Partner

Now that you know what you want, the last step is finding a supplier that can bring your vision to life. You need a company that:

• Offers a variety of high-quality shopping bags.
• Provides multiple printing options tailored to your needs.
• Guides you through the process so you get the best results.

At Morgan Chaney, we specialize in helping businesses create shopping bags that make a lasting impression. From boutique retailers to restaurants and corporate brands, we’ve helped countless businesses design packaging that enhances their branding. Whether you need smaller quantities or large-scale production, our team can help you every step of the way.

Ready to Get Started?

If you’re looking to put your logo on a shopping bag and want expert guidance, Morgan Chaney has you covered. Contact us today to discuss your vision and find the perfect packaging solution for your brand!

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With this guide, you’re now equipped with the knowledge to transform your shopping bags into powerful branding tools. Whether you opt for sleek paper eurototes, durable plastic bags, or eco-friendly reusable totes, the key is to ensure your brand and logo are showcased professionally for a polished and memorable look.

So, what’s your next move? Let’s make your branded shopping bags a reality!