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Tag: social media

How to Gain an Instagram Following for your Business

How to Gain an Instagram Following for your Business

Since the development of the internet, advertising has changed dramatically in many different ways. Instead of trying to reach as many people as possible, marketing has become a process of refining and perfecting a selection of which individuals receive certain advertisements in order to maximize the amount of revenue per dollar spent. Advertising is now personal, customizable, and heavily data driven. One of the most important new forms of marketing in the internet age for businesses is the use of…

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Staying Connected with your Customers During COVID-19

Staying Connected with your Customers During COVID-19

We are now into the summer of 2020, and the COVID-19 pandemic continues to grow both globally and in the United States. Depending on which state you’re in, restrictions on certain businesses have varied, with some lockdowns persisting much longer and restrictions much tighter than others. Regardless of where you live, if you’re a business owner that depends on everyday storefront transactions and interaction with customers, you may be struggling to find ways to keep your company afloat. Many small…

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Small Business Guide to COVID-19

Small Business Guide to COVID-19

The pandemic outbreak of COVID-19 across the world has caused huge economic effects in many industries. Among some of the hardest hit industries at this time are traditional brick and mortar retailers. Businesses that have relied on in-store sales up until this point are being suddenly forced to close their doors for an undetermined amount of time. For those who already have e-commerce set up, this may not be a huge change to your business other than ensuring that your…

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5 Tips for Photographing your Products and Packaging

5 Tips for Photographing your Products and Packaging

Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips. If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest and can help promote your brand organically. 1.  Use A Quality Camera But it doesn’t have to be expensive! Nowadays almost every camera you can…

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