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Tag: retail packaging

Start the New Year with a New Look: Custom Packaging Trends for 2021

Start the New Year with a New Look: Custom Packaging Trends for 2021

2020 has been a wild year, and many businesses have faced hardships, setbacks, and big budget restrictions. In 2021, branding and marketing your business effectively will be more important than ever. If you are looking to invest in rebranding in 2021 and want a fresh new look to attract more customers, here are some ideas for the top custom packaging trends. Personalized Printed Labels Companies are always trying to connect with their customers on a deeper level and make every…

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What’s Your 2020 Holiday Packaging Style?

What’s Your 2020 Holiday Packaging Style?

Branding is all about having a signature style. Something that sets you apart from your competitors and is easily recognizable to your customers. How you package your items for the holiday season can also heavily impact your brand image. Having unique and memorable holiday packaging can even support your marketing; like with Starbucks where their custom holiday cups are a yearly news event. Your holiday retail packaging can help promote your brand to gift recipients, can help you gain new…

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How to create loyal customers through holiday gift card recipients

How to create loyal customers through holiday gift card recipients

Many retail stores, restaurants, and service-based businesses sell a lot of gift cards over the holiday season. The recipients of these gift cards will be using them in the months following Christmas, giving businesses the opportunity of gaining new loyal customers. The best part about new customers using gift cards at your business is the opportunity to keep them coming back for more. Repeat customers are nine times more likely to convert than first-time visitors (Source). So it’s important to…

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Plastic Bag Bans: Causes, Effects, and What to Consider

Plastic Bag Bans: Causes, Effects, and What to Consider

In the last several years, plastic bags have been a topic of hot debate for environmentalists, packaging producers and consumers, as well as politicians. Much of the concern around their use stems from their environmental effects, and many different organizations and individuals have taken a stance which calls for their taxation or even outright prohibition. In 2014, California was the first state to enact a complete ban on plastic bags, as other states followed its lead, implementing fees and taxes…

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Brick & Mortar Retail: What Does the Future Have In Store?

Brick & Mortar Retail: What Does the Future Have In Store?

You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail has had a shaky landscape the past few years, with a drastic rise in e-commerce sales and ultra-fast shipping services. Many large retailers are now…

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How to Handle The Retail Holiday Season Like a Pro

How to Handle The Retail Holiday Season Like a Pro

Many businesses get excited for the holiday season, because it always marks an increase in sales brought on by holiday gift shopping! Sometimes businesses get overwhelmed during this season, and end up scrambling to get things back in order. The key to having a successful holiday retail season is to plan ahead and be prepared. Here are some simple tips for accomplishing your holiday retail goals! Plan Your Promotions The holiday season is a great time to get creative with…

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