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How To Build Your Brand Through Custom Packaging

How To Build Your Brand Through Custom Packaging

The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business you want to create branding that ‘sticks’ in the mind of your customers, and leaves a lasting positive impression. Custom packaging is a great way…

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What Defines Luxury Packaging?

What Defines Luxury Packaging?

Retailers often define their luxury status based on the products or experiences they sell; boasting the high-quality of their items, scarcity, and originality. Luxury packaging is not much different in philosophy. When you design and create packaging for your luxury retail items, the quality, craftsmanship, and little details are what matter the most. What is Luxury Design? What constitutes as luxury design for your packaging will vary based on your brand. For some, luxury branding may be minimalist and sophisticated,…

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Start the New Year with a New Look: Custom Packaging Trends for 2021

Start the New Year with a New Look: Custom Packaging Trends for 2021

2020 has been a wild year, and many businesses have faced hardships, setbacks, and big budget restrictions. In 2021, branding and marketing your business effectively will be more important than ever. If you are looking to invest in rebranding in 2021 and want a fresh new look to attract more customers, here are some ideas for the top custom packaging trends. Personalized Printed Labels Companies are always trying to connect with their customers on a deeper level and make every…

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How to Design a Great Product Label

How to Design a Great Product Label

When it comes to designing an effective label, it’s important to keep in mind that it will represent your product on the shelves of every store to which it goes. Even long after a customer has left or when someone walks by the front window, a label has the ability to leave an impression on anyone that sees it. How one presents their product to the public shows a lot about how a business wants to be seen and whether…

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The Importance of Color in Branding & Packaging Design

The Importance of Color in Branding & Packaging Design

According to a study done by Loyola University Maryland, the human brain prioritizes its perception of color before both image and type recognition. Whether one attributes this to an evolutionary advantage or fluke of nature, the Loyola study is a good indicator as to how significant color actually is when it comes to branding and marketing strategies. In fact, color is so important that this exact same study found that its effective use in a company’s design scheme has the…

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How to Create Branded Gift Packaging your Customers Will Love!

How to Create Branded Gift Packaging your Customers Will Love!

Design Your Custom Packaging with Branding Power Customers have high expectations for brands, especially during the holiday shopping season. Among wanting fast shipping, giveaways, and discounts, they are looking for gift-like packaging that can be used in place of wrapping or packaging gifts themselves. Many Americans no longer yearn for wrapping paper or classic holiday designs, they want sophisticated packaging options that make a statement. Make It Ready To Use The typical person is very busy. With working, cooking, raising…

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Nature Inspired Packaging Design

Nature Inspired Packaging Design

Design Often Looks to Nature For Inspiration. The colors, patterns, and natural landscapes of our world are too beautiful to ignore, which is why design often mimics or plays off of these elements. Packaging design can often take inspiration from nature whether it involves the colors, the photographs of picturesque places, or patterns often found in nature. Photographing Nature for Design Great photography can translate into beautiful packaging with the advanced printing capabilities that Morgan Chaney can provide. Full-color vibrant…

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Why Custom Packaging Is A Smart Investment For Your Brand

Why Custom Packaging Is A Smart Investment For Your Brand

Why Should You Invest In Custom Printed Packaging? Advertising is everywhere in our consumer based society. It comes in many different forms and can be extremely effective in increasing sales. Simply put, companies use advertising because it works. Businesses have been using branded packaging as a form of advertising for a very long time. Because of our social culture, packaging is a subtle way to create impressions through organic reach. Every time someone walks out of your store with a…

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Our Packaging Trend Predictions for 2017

Our Packaging Trend Predictions for 2017

The year 2017 is here and it’s a great time to re-brand, renew, and reinvest in your company’s image. It is always good to have both short-term and long-term goals when it comes to your company’s packaging. Your packaging goals may involve upgrading to more advanced or fully customized packaging, changing your logo or packaging design, or incorporating new packaging products into your program. Making changes to your packaging can provide a fresh look and renewed confidence in your business. If you…

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Luxury Resort Custom Packaging

Luxury Resort Custom Packaging

Resorts all over the world are the some of the hottest destinations during the busy summer travel season. Resorts aspire to exemplify luxury and serenity, meaning their branding and packaging must do the same. Resort properties often include gift shops or boutiques, luxury spas, golf courses, restaurants, and other unique amenities. Custom packaging for resorts can include designs for each area of the property with a cohesive branded theme. Some resorts also have unconventional custom products, like pool toys, accessories,…

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