Do Consumers Really Value Environmentally Friendly Packaging?
Well, it seems that depends largely on the consumer’s own personal values system. Often, people align themselves with brands that mirror their own beliefs. So, while it’s true that more and more ‘conscious consumers’ do in fact value environmentally friendly packaging such as reusable bags, it’s still rare for sustainability to be the deciding factor of whether or not to purchase a product. The majority of consumer research tells us that shoppers still rank price and quality of higher importance…