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Tag: Cloth Bags

Do Consumers Really Value Environmentally Friendly Packaging?

Do Consumers Really Value Environmentally Friendly Packaging?

Well, it seems that depends largely on the consumer’s own personal values system. Often, people align themselves with brands that mirror their own beliefs. So, while it’s true that more and more ‘conscious consumers’ do in fact value environmentally friendly packaging such as reusable bags, it’s still rare for sustainability to be the deciding factor of whether or not to purchase a product. The majority of consumer research tells us that shoppers still rank price and quality of higher importance…

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Bag Ban Legislation and Developing Alternative Packaging

Bag Ban Legislation and Developing Alternative Packaging

Many cities and counties across the U.S. have or are currently in the process of adopting single-use plastic and paper bag bans. These ordinances regulate the types of merchandise bags or custom shopping bags business establishments can distribute, in hopes of encouraging everyone from retailers to restaurants, to shift to using reusable cloth bags. At Morgan Chaney, our reusable bags offer multiple ways for businesses to capitalize on bag ban legislation. Increased Branding Opportunities Morgan Chaney offers clients custom printed,…

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5 Principles of Sustainable Branding

5 Principles of Sustainable Branding

Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles are meant to exemplify how sustainable branding can not only increase profit but company innovation. 1. Joining together promise & practice Not only what marketers…

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