Since the development of the internet, advertising has changed dramatically in many different ways. Instead of trying to reach as many people as possible, marketing has become a process of refining and perfecting a selection of which individuals receive certain advertisements in order to maximize the amount of revenue per dollar spent. Advertising is now […]
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We are now into the summer of 2020, and the COVID-19 pandemic continues to grow both globally and in the United States. Depending on which state you’re in, restrictions on certain businesses have varied, with some lockdowns persisting much longer and restrictions much tighter than others. Regardless of where you live, if you’re a business
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Whether it was improvements in technology, tax reforms, or consumer preferences, the United States business environment underwent numerous important transformations in 2019. U.S. GDP maintained a growth rate of at least 2% in three of four recorded quarters, and despite an ongoing trade war, most notably with China, 2020 is shaping up to be a
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Instagram has been around since 2010, and a lot has changed since its inception into the world of social media apps. Acquired by Facebook in 2012, Instagram started to focus on native advertising and began offering more promotional tools for businesses. While Instagram started out as an app to share pictures with friends, it has
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You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail
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Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips. If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest
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Why Should You Invest In Custom Printed Packaging? Advertising is everywhere in our consumer based society. It comes in many different forms and can be extremely effective in increasing sales. Simply put, companies use advertising because it works. Businesses have been using branded packaging as a form of advertising for a very long time. Because
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Resorts all over the world are the some of the hottest destinations during the busy summer travel season. Resorts aspire to exemplify luxury and serenity, meaning their branding and packaging must do the same. Resort properties often include gift shops or boutiques, luxury spas, golf courses, restaurants, and other unique amenities. Custom packaging for resorts
Luxury Resort Custom Packaging
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Every business reaches a point where they wonder if they need to revamp their brand image, including their packaging. You’ll notice that some companies change their packaging quite often, while others will stick with the tried and true for years upon years. There is no right or wrong method, as some companies have very prolific
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