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Category: General Information

How to Create a ‘Shareworthy’ Unboxing Experience

How to Create a ‘Shareworthy’ Unboxing Experience

What was once just opening a plain cardboard box is now a shareworthy experience. If you are selling items online, the unboxing experience should be a huge consideration when it comes to packaging your products. Having a standout unboxing experience can elevate your products, generate positive customer reviews, and increase the chances of your products being shown on social media or YouTube. It’s worth spending a little extra on creating unique custom ecommerce packaging that will upgrade the unboxing of…

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7 Ways to Sell More Gift Cards This Holiday Season

7 Ways to Sell More Gift Cards This Holiday Season

Shopping for physical gift items might be difficult this holiday season, as supply chain issues are leaving store shelves less than fully stocked. Gift cards are the #1 most requested gift item and they are a great option for your customers when physical stock is low. If you aren’t promoting gift cards as an alternative to your out-of-stock items, you may risk losing customers as they will go shop somewhere else. Not only do gift cards bring more people to…

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What’s Happening in the Packaging Industry?

What’s Happening in the Packaging Industry?

COVID-19 has impacted all of our lives. Some of the effects have been more drastic and widespread than others. The packaging industry, like many others, has been facing several serious issues regarding supply chains, labor shortages, and shipping issues. These setbacks have greatly impacted our ability to do business as usual. At Morgan Chaney we deeply care about our customers’ success and these issues are not how we wanted to end the year 2021. As of writing this, our sources…

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How To Build Your Brand Through Custom Packaging

How To Build Your Brand Through Custom Packaging

The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business you want to create branding that ‘sticks’ in the mind of your customers, and leaves a lasting positive impression. Custom packaging is a great way…

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How To Promote Your Restaurant on Instagram

How To Promote Your Restaurant on Instagram

Restaurants, bakeries, and cafes can use Instagram to gain new customers, increase engagement, and create memorable branding. Everyone is on Instagram these days, including most businesses and restaurants. This image-centric social media site has been setting the trends for years now. Every restaurant should be promoting themselves on Instagram in 2021, here’s why: Visually promote your food items, specials, and events Create a hype about your food and drinks that makes people excited to try them Interact with your customers…

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Shop Small This Holiday Season and Support Local Business

Shop Small This Holiday Season and Support Local Business

Small businesses have faced some of the most brutal hardships due to the coronavirus pandemic, and often have the hardest time securing help. Small and local businesses are the heart of our country, they provide many people with jobs and offer quality products and services. They provide a sense of community within cities and small towns, and bring people together. Many of the largest and most successful businesses in our economy started out small and local. Small business owners are…

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Innovative ways to increase your sales this holiday season!

Innovative ways to increase your sales this holiday season!

The year is 2020 and Covid-19 has impacted businesses in a big way. Many businesses are looking to restore their sales and increase activity this holiday season. There are many innovative ways to increase your sales while remaining safe and following Covid guidelines and mandates. Here are some ideas for increasing your sales this year while keeping your customers and employees safe! Make shopping safe this season With the coronavirus pandemic playing a huge part in this year’s retail shopping…

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How to Recycle Your Packaging (And Other Materials) the Right Way

How to Recycle Your Packaging (And Other Materials) the Right Way

As climate scientists around the globe continue to provide warnings of the grim outlook humanity may be facing over the coming decades, it is important that anyone who has the means to help improve environmental outcomes do their part in reducing our impact on the Earth. One of the easiest ways to have a positive effect on climate change as an individual is to make use of your local government or municipality’s recycling system. While in recent years, the practice…

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How to Gain an Instagram Following for your Business

How to Gain an Instagram Following for your Business

Since the development of the internet, advertising has changed dramatically in many different ways. Instead of trying to reach as many people as possible, marketing has become a process of refining and perfecting a selection of which individuals receive certain advertisements in order to maximize the amount of revenue per dollar spent. Advertising is now personal, customizable, and heavily data driven. One of the most important new forms of marketing in the internet age for businesses is the use of…

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Staying Connected with your Customers During COVID-19

Staying Connected with your Customers During COVID-19

We are now into the summer of 2020, and the COVID-19 pandemic continues to grow both globally and in the United States. Depending on which state you’re in, restrictions on certain businesses have varied, with some lockdowns persisting much longer and restrictions much tighter than others. Regardless of where you live, if you’re a business owner that depends on everyday storefront transactions and interaction with customers, you may be struggling to find ways to keep your company afloat. Many small…

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