Creating custom packaging should never feel overwhelming. We’re here to break down boxes, bags, and more for you.
A restaurant’s packaging is an extension of its brand identity. Even if you’re a smaller business, you can effectively promote your company for very little cost simply by getting creative with your take out bags, sandwich wraps, and other custom food packaging items. Put a Name On It All of your restaurant’s food packaging should […]
Restaurant Branding Packaging Read More »
How you package your product is one of the most important decisions you will make. Good printed packaging increases sales and boosts popularity, while bad packaging sends products directly to the clearance wall. There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. Marketing and Packaging There’s an expression: “You don’t remember what people said:
Why Some Packaging Designs Miss Their Mark Read More »
Today’s customer is exceptionally sophisticated and demanding. Packaging was originally intended to protect the product, but has evolved into a marketing tool used to attract attention, convey brand identity, and drive sales. When packaging relates to a company’s social responsibility, things get even more complex: an eco-conscious brand must be environmentally vigilant in every aspect
Environmentally Conscious Product Packaging and Its Influence on Brand Image Read More »
The value of shopping bags as a marketing tool cannot be overstated. A customer carrying a quality bag that commands attention acts as a billboard for the brands they love; they are telling the world “Shop here!” while conveying a feeling of specialness everywhere they go. With all the choices companies have to keep their
How Branded Retail Bags Help Convey Your Company’s Image Read More »
When similar products sit on the shelf, only one thing determines which will sell better: packaging. Customers look for a positive experience when they shop, from the moment they enter the store until the product is taken out of its package. To ensure your custom packaging has a favorable effect from start to finish, it
5 Attributes Your Product Packaging Should Have Read More »
The world is filled with things for consumers to buy, and almost all of it is housed in custom packaging. This makes your product’s packaging very important in the customer’s decision-making process– to make sure it’s perfect; it pays to do your homework. Form or Function? The best packaging is actually both: it protects and
Design Your Perfect Packaging Read More »
Packaging plays a big role in the success or failure of a product. Whether you’re creating all new packaging or are considering changes to an existing product, the package’s appearance must be strategically devised to create a vivid and appealing first impression. While many product providers would argue that the product’s performance is all that
The Strategic Importance of Packaging Read More »
When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can’t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor’s. The product’s packaging and labeling is
Why Product Labels Matter Read More »
There are plenty of ways to promote your restaurant: have a grand opening, make advertisements in the local newspaper, or even giving customers incentives to return at a later date. But one sure fire way to promote your business and help people remember your service, is branding. By branding your company and logo, you are
Brand Your Business with Customized Carry-Out Items Read More »
Stepping away from the norm when it comes to branding your business is a great way to make your product stand out to consumers, however not all businesses have the capitol to spend on expensive advertising campaigns and marketing products. Simple changes can make a big difference though, and companies looking to be seen do
How Branding Your Eurotote Can Boost Your Business Read More »
