Custom Packaging Trends

Creating custom packaging should never feel overwhelming. We’re here to break down boxes, bags, and more for you.

Is Your Packaging Wasting Brand Equity?

As packaging experts you already take on a lot: working with hard to please CEO’s,  consumers and marketing people, whose ideas are often easier expressed than executed. So, it’s understandable that one more thing added onto your ever expanding plate might seem undoable but this “thing” is vital—it’s repurposing your packaging. For many packaging designers,

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Do Consumers Really Value Environmentally Friendly Packaging?

Well, it seems that depends largely on the consumer’s own personal values system. Often, people align themselves with brands that mirror their own beliefs. So, while it’s true that more and more ‘conscious consumers’ do in fact value environmentally friendly packaging such as reusable bags, it’s still rare for sustainability to be the deciding factor

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Bag Ban Legislation and Developing Alternative Packaging

Many cities and counties across the U.S. have or are currently in the process of adopting single-use plastic and paper bag bans. These ordinances regulate the types of merchandise bags or custom shopping bags business establishments can distribute, in hopes of encouraging everyone from retailers to restaurants, to shift to using reusable cloth bags. At

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5 Principles of Sustainable Branding

Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles

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