ftblogger | The Morgan Chaney Blog

Environmentally Conscious Product Packaging and Its Influence on Brand Image

Today’s customer is exceptionally sophisticated and demanding. Packaging was originally intended to protect the product, but has evolved into a marketing tool used to attract attention, convey brand identity, and drive sales. When packaging relates to a company’s social responsibility, things get even more complex: an eco-conscious brand must be environmentally vigilant in every aspect […]

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How Branded Retail Bags Help Convey Your Company’s Image

Custom Packaging Trends / ftblogger

The value of shopping bags as a marketing tool cannot be overstated. A customer carrying a quality bag that commands attention acts as a billboard for the brands they love; they are telling the world “Shop here!” while conveying a feeling of specialness everywhere they go. With all the choices companies have to keep their

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5 Attributes Your Product Packaging Should Have

Custom Packaging Trends / ftblogger

When similar products sit on the shelf, only one thing determines which will sell better: packaging. Customers look for a positive experience when they shop, from the moment they enter the store until the product is taken out of its package. To ensure your custom packaging has a favorable effect from start to finish, it

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Design Your Perfect Packaging

Custom Packaging Trends / ftblogger

The world is filled with things for consumers to buy, and almost all of it is housed in custom packaging. This makes your product’s packaging very important in the customer’s decision-making process– to make sure it’s perfect; it pays to do your homework. Form or Function? The best packaging is actually both: it protects and

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Using the Emotional Connection to Food in Brand Packaging

Branding Tips / ftblogger

Food provides you with more than just nutrients: smells and tastes evoke memories and stir emotions, creating a strong connection to what you’re eating. In packaging, the right visuals can mimic a whole range of feelings and draw customers to your product on an intimate level. Once you have a strong brand message, you can

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The Strategic Importance of Packaging

Custom Packaging Trends / ftblogger

Packaging plays a big role in the success or failure of a product. Whether you’re creating all new packaging or are considering changes to an existing product, the package’s appearance must be strategically devised to create a vivid and appealing first impression. While many product providers would argue that the product’s performance is all that

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The Difference Between Marketing and Branding?

Branding Tips / ftblogger

Branding and marketing are two extremely important promotional functions that often get confused. While they each play distinct roles in creating product/company identity, they also work symbiotically, rendering one ineffective without the other’s proper implementation. This article from Morgan Chaney identities key differences between the two, and how to make them work compatibly for your

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Why Product Labels Matter

Branding Tips, Custom Packaging Trends / ftblogger

When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can’t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor’s. The product’s packaging and labeling is

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