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How Custom Packaging Can Save You Money

How Custom Packaging Can Save You Money

Almost all companies are out to package their product attractively albeit cost effectively. Yet, somewhere along the way the words “custom packaging” have become synonymous with “way more expensive” when compared to stock packaging. This is a shame. In all reality, many businesses would benefit, yes even in their pocketbooks, by using custom packaging rather than stock products. Below are some pretty typical reasons why companies continue to use incorrect packaging: Routine: “This is what we’ve always done.” How many…

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Environmentally Conscious Product Packaging and Its Influence on Brand Image

Environmentally Conscious Product Packaging and Its Influence on Brand Image

Today’s customer is exceptionally sophisticated and demanding. Packaging was originally intended to protect the product, but has evolved into a marketing tool used to attract attention, convey brand identity, and drive sales. When packaging relates to a company’s social responsibility, things get even more complex: an eco-conscious brand must be environmentally vigilant in every aspect of its custom packaging in order to maintain customer loyalty. Customer Perception Packaging is closely related to consumer perceptions about particular brands. This is because…

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Design Your Perfect Packaging

Design Your Perfect Packaging

The world is filled with things for consumers to buy, and almost all of it is housed in custom packaging. This makes your product’s packaging very important in the customer’s decision-making process– to make sure it’s perfect; it pays to do your homework. Form or Function? The best packaging is actually both: it protects and sells the product. It informs consumers to convey your product’s benefits and make it appear more attractive. Today’s demanding buyers and competitive store environments require…

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