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Tag: printed packaging

How to Create Branded Gift Packaging your Customers Will Love!

How to Create Branded Gift Packaging your Customers Will Love!

Design Your Custom Packaging with Branding Power Customers have high expectations for brands, especially during the holiday shopping season. Among wanting fast shipping, giveaways, and discounts, they are looking for gift-like packaging that can be used in place of wrapping or packaging gifts themselves. Many Americans no longer yearn for wrapping paper or classic holiday designs, they want sophisticated packaging options that make a statement. Make It Ready To Use The typical person is very busy. With working, cooking, raising…

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Luxury Resort Custom Packaging

Luxury Resort Custom Packaging

Resorts all over the world are the some of the hottest destinations during the busy summer travel season. Resorts aspire to exemplify luxury and serenity, meaning their branding and packaging must do the same. Resort properties often include gift shops or boutiques, luxury spas, golf courses, restaurants, and other unique amenities. Custom packaging for resorts can include designs for each area of the property with a cohesive branded theme. Some resorts also have unconventional custom products, like pool toys, accessories,…

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Facts About Custom Printed Boxes

Facts About Custom Printed Boxes

In this post Morgan Chaney hopes to dispel the myth that custom printed boxes are costly and difficult to achieve. While some companies chose to specialize in either post print boxes or made-to-order custom print boxes, we offer both believing that the client’s choice should not be limited and that their needs should determine the right custom printing process for their business. Post Printing Printing on pre-made products such as restaurant bags or RSC boxes is an effective choice for…

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5 Principles of Sustainable Branding

5 Principles of Sustainable Branding

Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles are meant to exemplify how sustainable branding can not only increase profit but company innovation. 1. Joining together promise & practice Not only what marketers…

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Conveying Brand Promises through Great Packaging

Conveying Brand Promises through Great Packaging

Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a powerful tactic that triggers the need to purchase. Clear Focus A strong brand with well-articulated values is the first step in creating accurately representative custom…

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Why Some Packaging Designs Miss Their Mark

Why Some Packaging Designs Miss Their Mark

How you package your product is one of the most important decisions you will make.  Good printed packaging increases sales and boosts popularity, while bad packaging sends products directly to the clearance wall. There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. Marketing and Packaging There’s an expression: “You don’t remember what people said: you remember how they made you feel.” The same is true for packaging. Every element of your product’s package evokes an emotional response from customers,…

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Is Your Packaging Sending Out the Right Message for Your Brand?

Is Your Packaging Sending Out the Right Message for Your Brand?

Your product’s packaging does a lot of things. When it’s well-executed, it effectively contains the product, communicates brand information, and persuades buyers to choose your item over a competitor’s. Poorly designed printed packaging, however, confuse buyers, who may pass it by and opt for another brand. To ensure your range of product packaging– from boxes to merchandise bags— sends the right brand message, consider the following: 1. Draw Customers In First impressions are vital. Stores and online markets are overflowing…

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The Difference Between Marketing and Branding?

The Difference Between Marketing and Branding?

Branding and marketing are two extremely important promotional functions that often get confused. While they each play distinct roles in creating product/company identity, they also work symbiotically, rendering one ineffective without the other’s proper implementation. This article from Morgan Chaney identities key differences between the two, and how to make them work compatibly for your venture. Branding is Internal. Marketing is External. Marketing is the outward message that seeks to draw sales. The underlying meaning is that the product or…

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Why Product Labels Matter

Why Product Labels Matter

When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can’t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor’s. The product’s packaging and labeling is just as important as the product itself. Take a moment to consider the following helpful tips from Morgan Chaney on creating attractive labels and printed…

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