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5 Attributes Your Product Packaging Should Have

5 Attributes Your Product Packaging Should Have

When similar products sit on the shelf, only one thing determines which will sell better: packaging. Customers look for a positive experience when they shop, from the moment they enter the store until the product is taken out of its package. To ensure your custom packaging has a favorable effect from start to finish, it must contain the following 5 features: 1) Individuality Don’t be afraid to stand out from the crowd. Look at what competitors are doing and choose…

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Why Product Labels Matter

Why Product Labels Matter

When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can’t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor’s. The product’s packaging and labeling is just as important as the product itself. Take a moment to consider the following helpful tips from Morgan Chaney on creating attractive labels and printed…

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