In the last several years, plastic bags have been a topic of hot debate for environmentalists, packaging producers and consumers, as well as politicians. Much of the concern around their use stems from their environmental effects, and many different organizations and individuals have taken a stance which calls for their taxation or even outright prohibition. […]
Plastic Bag Bans: Causes, Effects, and What to Consider Read More »
According to a study done by Loyola University Maryland, the human brain prioritizes its perception of color before both image and type recognition. Whether one attributes this to an evolutionary advantage or fluke of nature, the Loyola study is a good indicator as to how significant color actually is when it comes to branding and
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You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail
Brick & Mortar Retail: What Does the Future Have In Store? Read More »
Like any business, Morgan Chaney has goals of growth and prosperity for the coming year. The question is, how can our custom packaging services help your business achieve your goals? You may have noticed that things are changing in the realms of marketing and packaging design. Focus has shifted from functional and aesthetically pleasing packaging
Your Packaging Goals for 2016 Read More »
The branded shopping bag has become an essential marketing and branding tool for many retailers, but how did this idea first gain momentum? Shopping bags may have started out as a simple utility, but over time they have transformed into a branding and marketing tool for all types of businesses. Exploring the history of shopping
The Evolution of the Branded Shopping Bag Read More »
There are plenty of ways to promote your restaurant: have a grand opening, make advertisements in the local newspaper, or even giving customers incentives to return at a later date. But one sure fire way to promote your business and help people remember your service, is branding. By branding your company and logo, you are
Brand Your Business with Customized Carry-Out Items Read More »
Stepping away from the norm when it comes to branding your business is a great way to make your product stand out to consumers, however not all businesses have the capitol to spend on expensive advertising campaigns and marketing products. Simple changes can make a big difference though, and companies looking to be seen do
How Branding Your Eurotote Can Boost Your Business Read More »
The creation of your logo is easily one of the most important decisions you must make when building your brand. Even with the most superior product, it is still essential to have a strong logo that portrays your unique brand, your company mission, and your core beliefs. That’s why it is so important to consider
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By Susan Carpenter, Los Angeles Times “Retailers are already required to do a number of things in their stores, so to add another responsibility will take more time, more labor and it would have some sort of impact on cost,” said Dave Heylen, vice president of communications for the California Grocers Assn. in Sacramento. Heylen
Why recycling in Los Angeles is so confusing Read More »
Creative graphics are an essential component of any branding campaign. If your business is unique, then your packaging should be unique. Morgan Chaney’s Design Studio can show you how. If you’ve got an idea or an artistic vision in mind, our Design Studio can handle any request. By working with our graphic designers, we can
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