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Tag: Packaging

Plastic Bag Bans: Causes, Effects, and What to Consider

Plastic Bag Bans: Causes, Effects, and What to Consider

In the last several years, plastic bags have been a topic of hot debate for environmentalists, packaging producers and consumers, as well as politicians. Much of the concern around their use stems from their environmental effects, and many different organizations and individuals have taken a stance which calls for their taxation or even outright prohibition. In 2014, California was the first state to enact a complete ban on plastic bags, as other states followed its lead, implementing fees and taxes…

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The Importance of Color in Branding & Packaging Design

The Importance of Color in Branding & Packaging Design

According to a study done by Loyola University Maryland, the human brain prioritizes its perception of color before both image and type recognition. Whether one attributes this to an evolutionary advantage or fluke of nature, the Loyola study is a good indicator as to how significant color actually is when it comes to branding and marketing strategies. In fact, color is so important that this exact same study found that its effective use in a company’s design scheme has the…

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Brick & Mortar Retail: What Does the Future Have In Store?

Brick & Mortar Retail: What Does the Future Have In Store?

You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail has had a shaky landscape the past few years, with a drastic rise in e-commerce sales and ultra-fast shipping services. Many large retailers are now…

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Your Packaging Goals for 2016

Your Packaging Goals for 2016

Like any business, Morgan Chaney has goals of growth and prosperity for the coming year. The question is, how can our custom packaging services help your business achieve your goals? You may have noticed that things are changing in the realms of marketing and packaging design. Focus has shifted from functional and aesthetically pleasing packaging to unique and eccentric packaging designs. Companies are now looking to innovate more than ever, and basic run-of-the-mill packaging may be left in the dust….

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Brand Your Business with Customized Carry-Out Items

Brand Your Business with Customized Carry-Out Items

There are plenty of ways to promote your restaurant: have a grand opening, make advertisements in the local newspaper, or even giving customers incentives to return at a later date. But one sure fire way to promote your business and help people remember your service, is branding. By branding your company and logo, you are making sure that the clients remember who you are and (hopefully) how great your service was. If you have been to any famous restaurant, you…

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How Branding Your Eurotote Can Boost Your Business

How Branding Your Eurotote Can Boost Your Business

Stepping away from the norm when it comes to branding your business is a great way to make your product stand out to consumers, however not all businesses have the capitol to spend on expensive advertising campaigns and marketing products. Simple changes can make a big difference though, and companies looking to be seen do have options. One way to make your brand stand out is to change the way your product is seen outside of your store. Designing our…

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Make Your Logo a Success with Morgan Chaney

Make Your Logo a Success with Morgan Chaney

The creation of your logo is easily one of the most important decisions you must make when building your brand. Even with the most superior product, it is still essential to have a strong logo that portrays your unique brand, your company mission, and your core beliefs. That’s why it is so important to consider multiple angles when designing your logo and deciding on a specific marketing strategy for displaying your logo to the world. At Morgan Chaney we pride…

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Why recycling in Los Angeles is so confusing

Why recycling in Los Angeles is so confusing

By Susan Carpenter, Los Angeles Times “Retailers are already required to do a number of things in their stores, so to add another responsibility will take more time, more labor and it would have some sort of impact on cost,” said Dave Heylen, vice president of communications for the California Grocers Assn. in Sacramento. Heylen suggested the responsibility of labeling recyclable products or packaging might be better placed upstream, by the manufacturer. Yet “rarely” does end-of-life recyclability come up in…

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