Many cities and counties across the U.S. have or are currently in the process of adopting single-use plastic and paper bag bans. These ordinances regulate the types of merchandise bags or custom shopping bags business establishments can distribute, in hopes of encouraging everyone from retailers to restaurants, to shift to using reusable cloth bags. At […]
Bag Ban Legislation and Developing Alternative Packaging Read More »
Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a
Conveying Brand Promises through Great Packaging Read More »
When similar products sit on the shelf, only one thing determines which will sell better: packaging. Customers look for a positive experience when they shop, from the moment they enter the store until the product is taken out of its package. To ensure your custom packaging has a favorable effect from start to finish, it
5 Attributes Your Product Packaging Should Have Read More »
Branding and marketing are two extremely important promotional functions that often get confused. While they each play distinct roles in creating product/company identity, they also work symbiotically, rendering one ineffective without the other’s proper implementation. This article from Morgan Chaney identities key differences between the two, and how to make them work compatibly for your
The Difference Between Marketing and Branding? Read More »
When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can’t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor’s. The product’s packaging and labeling is
Why Product Labels Matter Read More »
There are plenty of ways to promote your restaurant: have a grand opening, make advertisements in the local newspaper, or even giving customers incentives to return at a later date. But one sure fire way to promote your business and help people remember your service, is branding. By branding your company and logo, you are
Brand Your Business with Customized Carry-Out Items Read More »
About a year ago, Hawaii passed an initiative to ban the use of single-use plastic bags from retail stores for a “greener” existence. Hawaii, being the only state to do a state-wide ban, is setting an example for the rest of its fellow states. California is next in-line for these single-use plastic bags getting banned.
Plastic Bag Bans Update Read More »
Stepping away from the norm when it comes to branding your business is a great way to make your product stand out to consumers, however not all businesses have the capitol to spend on expensive advertising campaigns and marketing products. Simple changes can make a big difference though, and companies looking to be seen do
How Branding Your Eurotote Can Boost Your Business Read More »
The creation of your logo is easily one of the most important decisions you must make when building your brand. Even with the most superior product, it is still essential to have a strong logo that portrays your unique brand, your company mission, and your core beliefs. That’s why it is so important to consider
Make Your Logo a Success with Morgan Chaney Read More »
Sports, Inc. Outdoor Show Phoenix, Convention Center West Building 1-3- Booth # 108 Phoenix, AZ Show is Feb. 16 – 18 Show hours are 8:00am to 6:00pm Thurs and Friday Sat. 8:00 am to 3:00 pm We will be presenting: 2012 Holiday Collection: Shopping Bags, Apparel Boxes, Gift Wrap & Gift Boxes New plastic bag
Sports Inc Outdoor Show Read More »
