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Some of Morgan Chaney’s Favorite Custom Printed Products

Some of Morgan Chaney’s Favorite Custom Printed Products

Representatives at Morgan Chaney are highly trained and qualified to handle your custom printed packaging orders. From food service packaging, high-end retail eurotote shopping bags, and reusable tote bags, we create it all! Here are a few fun examples of packaging that we are especially proud of: Island’s custom printed take out packaging collection: Morgan Chaney’s custom printed plastic carryout bags are used by many businesses in the restaurant industry. Our programs give clients the opportunity to transform a classic…

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10 Tips to Creating Long Lasting Impressions Through Packaging

10 Tips to Creating Long Lasting Impressions Through Packaging

Custom packaging triggers a luxe consumer response by utilizing sensory cues. Below we list 10 tips for creating long lasting impressions through packaging. 1. Interactive By working with things like pop-up boxes, unexpected materials, ribbon closures, box toppers or printed tissues, you rid people of a mundane unwrapping experience. Incorporating these lively additions, helps create a sense of heighten suspense for your consumer and leaves a powerful impression for you brand. 2. Audiable Take into consideration every sound your custom…

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Is Your Packaging Wasting Brand Equity?

Is Your Packaging Wasting Brand Equity?

As packaging experts you already take on a lot: working with hard to please CEO’s,  consumers and marketing people, whose ideas are often easier expressed than executed. So, it’s understandable that one more thing added onto your ever expanding plate might seem undoable but this “thing” is vital—it’s repurposing your packaging. For many packaging designers, our products have one intended use. Our packaging –which we’ve spent many hours designing, redesigning and so on—is meant to showcase products to the world….

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Bag Ban Legislation and Developing Alternative Packaging

Bag Ban Legislation and Developing Alternative Packaging

Many cities and counties across the U.S. have or are currently in the process of adopting single-use plastic and paper bag bans. These ordinances regulate the types of merchandise bags or custom shopping bags business establishments can distribute, in hopes of encouraging everyone from retailers to restaurants, to shift to using reusable cloth bags. At Morgan Chaney, our reusable bags offer multiple ways for businesses to capitalize on bag ban legislation. Increased Branding Opportunities Morgan Chaney offers clients custom printed,…

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Why Some Packaging Designs Miss Their Mark

Why Some Packaging Designs Miss Their Mark

How you package your product is one of the most important decisions you will make.  Good printed packaging increases sales and boosts popularity, while bad packaging sends products directly to the clearance wall. There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. Marketing and Packaging There’s an expression: “You don’t remember what people said: you remember how they made you feel.” The same is true for packaging. Every element of your product’s package evokes an emotional response from customers,…

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Is Your Packaging Sending Out the Right Message for Your Brand?

Is Your Packaging Sending Out the Right Message for Your Brand?

Your product’s packaging does a lot of things. When it’s well-executed, it effectively contains the product, communicates brand information, and persuades buyers to choose your item over a competitor’s. Poorly designed printed packaging, however, confuse buyers, who may pass it by and opt for another brand. To ensure your range of product packaging– from boxes to merchandise bags— sends the right brand message, consider the following: 1. Draw Customers In First impressions are vital. Stores and online markets are overflowing…

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5 Attributes Your Product Packaging Should Have

5 Attributes Your Product Packaging Should Have

When similar products sit on the shelf, only one thing determines which will sell better: packaging. Customers look for a positive experience when they shop, from the moment they enter the store until the product is taken out of its package. To ensure your custom packaging has a favorable effect from start to finish, it must contain the following 5 features: 1) Individuality Don’t be afraid to stand out from the crowd. Look at what competitors are doing and choose…

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The Difference Between Marketing and Branding?

The Difference Between Marketing and Branding?

Branding and marketing are two extremely important promotional functions that often get confused. While they each play distinct roles in creating product/company identity, they also work symbiotically, rendering one ineffective without the other’s proper implementation. This article from Morgan Chaney identities key differences between the two, and how to make them work compatibly for your venture. Branding is Internal. Marketing is External. Marketing is the outward message that seeks to draw sales. The underlying meaning is that the product or…

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