Browsed by
Tag: design

The Importance of Color in Branding & Packaging Design

The Importance of Color in Branding & Packaging Design

According to a study done by Loyola University Maryland, the human brain prioritizes its perception of color before both image and type recognition. Whether one attributes this to an evolutionary advantage or fluke of nature, the Loyola study is a good indicator as to how significant color actually is when it comes to branding and marketing strategies. In fact, color is so important that this exact same study found that its effective use in a company’s design scheme has the…

Read More Read More

Do you need to refresh your packaging?

Do you need to refresh your packaging?

Every business reaches a point where they wonder if they need to revamp their brand image, including their packaging. You’ll notice that some companies change their packaging quite often, while others will stick with the tried and true for years upon years. There is no right or wrong method, as some companies have very prolific packaging and don’t want to risk affecting their recognition. But subtle or drastic changes in packaging can have a positive effect on your sales, recognition,…

Read More Read More

Sports Inc Outdoor Show

Sports Inc Outdoor Show

Sports, Inc. Outdoor Show Phoenix, Convention Center West Building 1-3- Booth # 108 Phoenix, AZ Show is Feb. 16 – 18 Show hours are 8:00am to 6:00pm Thurs and Friday Sat. 8:00 am to 3:00 pm We will be presenting: 2012 Holiday Collection: Shopping Bags, Apparel Boxes, Gift Wrap & Gift Boxes New plastic bag colors: Marigold, Burnt Orange & Cactus Green These new film colors are 100% recyclable & made with recycled content. “New Group Run” Camo poly bag…

Read More Read More