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Tag: Custom Paper Shopping Bags

Our Packaging Trend Predictions for 2017

Our Packaging Trend Predictions for 2017

The year 2017 is here and it’s a great time to re-brand, renew, and reinvest in your company’s image. It is always good to have both short-term and long-term goals when it comes to your company’s packaging. Your packaging goals may involve upgrading to more advanced or fully customized packaging, changing your logo or packaging design, or incorporating new packaging products into your program. Making changes to your packaging can provide a fresh look and renewed confidence in your business. If you…

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Custom Packaging for Gourmet Food Retailers

Custom Packaging for Gourmet Food Retailers

Many of our customers at Morgan Chaney are retailers of gourmet candy, chocolate, baked goods, and other delectable delights. Custom packaging for gourmet food items requires extra attention and strategic thought; you want your packaging to accurately represent your brand and products while attracting customers. The packaging of food items can have a strong influence on customer’s perceptions of the products inside. Many companies design a collection or program of coordinating boxes, bags, labels, or tins for their products. Sometimes special inserts…

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Unique Custom Packaging: Stand Out Among the Rest

Unique Custom Packaging: Stand Out Among the Rest

Custom packaging is more than just putting your logo on a bag or box. To truly impress your customers and expand your brand power, you should be thinking ‘outside the box’ when it comes to packaging design. There’s no doubt that traditional shopping bags, boxes, and tags adorned with a simple logo are effective and inexpensive, and sometimes simple design is all you need. However, taking your packaging to the next level can encourage an even stronger response and social buzz. Unique…

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Some of Morgan Chaney’s Favorite Custom Printed Products

Some of Morgan Chaney’s Favorite Custom Printed Products

Representatives at Morgan Chaney are highly trained and qualified to handle your custom printed packaging orders. From food service packaging, high-end retail eurotote shopping bags, and reusable tote bags, we create it all! Here are a few fun examples of packaging that we are especially proud of: Island’s custom printed take out packaging collection: Morgan Chaney’s custom printed plastic carryout bags are used by many businesses in the restaurant industry. Our programs give clients the opportunity to transform a classic…

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10 Tips to Creating Long Lasting Impressions Through Packaging

10 Tips to Creating Long Lasting Impressions Through Packaging

Custom packaging triggers a luxe consumer response by utilizing sensory cues. Below we list 10 tips for creating long lasting impressions through packaging. 1. Interactive By working with things like pop-up boxes, unexpected materials, ribbon closures, box toppers or printed tissues, you rid people of a mundane unwrapping experience. Incorporating these lively additions, helps create a sense of heighten suspense for your consumer and leaves a powerful impression for you brand. 2. Audiable Take into consideration every sound your custom…

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The 40% Post Consumer Waste Debate

The 40% Post Consumer Waste Debate

Just as those of us in the packaging industry were starting to wrap our heads around the laws banning plastic bags in various states, new findings show that self-serving data may be a growing problem when it comes to post consumer waste content in packaging. Many retailers rely on this data to stay in compliance with the 40% post consumer waste content legislation. Obviously, if data is falsified, these retailers risk noncompliance with current bag laws as well as potentially…

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Is Your Packaging Wasting Brand Equity?

Is Your Packaging Wasting Brand Equity?

As packaging experts you already take on a lot: working with hard to please CEO’s,  consumers and marketing people, whose ideas are often easier expressed than executed. So, it’s understandable that one more thing added onto your ever expanding plate might seem undoable but this “thing” is vital—it’s repurposing your packaging. For many packaging designers, our products have one intended use. Our packaging –which we’ve spent many hours designing, redesigning and so on—is meant to showcase products to the world….

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