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Tag: Custom Packaging

Summer Inspired Custom Packaging

Summer Inspired Custom Packaging

Summer is here and in full-swing, and now is the time to feature bright colors, whimsical patterns, and unique graphics on your custom packaging. Whether you want to enhance your packaging for the summer season, or for the whole year, there are many ways to make your custom packaging stand out above the rest. Morgan Chaney has worked with businesses all over the world to create inspired custom packaging that exceeds expectations and leaves a lasting impression. Custom Ideas: Custom packaging allows…

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Five Ways to Save the Planet with Custom Packaging

Five Ways to Save the Planet with Custom Packaging

Having recently celebrated Earth Day, we would like to offer our best tips for making your custom packaging more environmentally friendly. There are a few simple ways to reduce your negative impact on the environment through custom packaging. Some involve the design and construction of packaging products while others are dependent on the consumers and retailers who use them. Here are our five best strategies for making your packaging more eco-friendly: 1.Reduce Size, Minimize Waste Designing custom packaging is a fun and…

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Unique Custom Packaging: Stand Out Among the Rest

Unique Custom Packaging: Stand Out Among the Rest

Custom packaging is more than just putting your logo on a bag or box. To truly impress your customers and expand your brand power, you should be thinking ‘outside the box’ when it comes to packaging design. There’s no doubt that traditional shopping bags, boxes, and tags adorned with a simple logo are effective and inexpensive, and sometimes simple design is all you need. However, taking your packaging to the next level can encourage an even stronger response and social buzz. Unique…

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Why E-Commerce Packaging is More Important Than Ever

Why E-Commerce Packaging is More Important Than Ever

E-commerce has grown exponentially in recent years, and is now integral to the retail industry as a whole. Most retailers occupy both physical and web stores in order to sell their products. Some companies sell exclusively online, cutting the many costs of having a brick and mortar store. E-commerce opens the doors to many new methods of marketing and branding, which tend to be a key aspect in the success of an online business. If you are selling merchandise online,…

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Do you need to refresh your packaging?

Do you need to refresh your packaging?

Every business reaches a point where they wonder if they need to revamp their brand image, including their packaging. You’ll notice that some companies change their packaging quite often, while others will stick with the tried and true for years upon years. There is no right or wrong method, as some companies have very prolific packaging and don’t want to risk affecting their recognition. But subtle or drastic changes in packaging can have a positive effect on your sales, recognition,…

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Tips on Custom Printed Packaging

Tips on Custom Printed Packaging

Businesses that use custom printing realize the importance packaging can have on their brand’s image. These businesses want their products to project their brand’s unique personality and they understand that custom packaging can do just that. Whether you are looking for printed restaurant bags, custom gift wrap or custom food packaging, at Morgan Chaney we make it our mission to educate and help you make the best selections for your distinct business needs. Below our Design Studio offers you a…

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Conveying Brand Promises through Great Packaging

Conveying Brand Promises through Great Packaging

Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a powerful tactic that triggers the need to purchase. Clear Focus A strong brand with well-articulated values is the first step in creating accurately representative custom…

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Environmentally Conscious Product Packaging and Its Influence on Brand Image

Environmentally Conscious Product Packaging and Its Influence on Brand Image

Today’s customer is exceptionally sophisticated and demanding. Packaging was originally intended to protect the product, but has evolved into a marketing tool used to attract attention, convey brand identity, and drive sales. When packaging relates to a company’s social responsibility, things get even more complex: an eco-conscious brand must be environmentally vigilant in every aspect of its custom packaging in order to maintain customer loyalty. Customer Perception Packaging is closely related to consumer perceptions about particular brands. This is because…

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5 Attributes Your Product Packaging Should Have

5 Attributes Your Product Packaging Should Have

When similar products sit on the shelf, only one thing determines which will sell better: packaging. Customers look for a positive experience when they shop, from the moment they enter the store until the product is taken out of its package. To ensure your custom packaging has a favorable effect from start to finish, it must contain the following 5 features: 1) Individuality Don’t be afraid to stand out from the crowd. Look at what competitors are doing and choose…

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