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Morgan Chaney’s Guide to Custom Restaurant Packaging

Morgan Chaney’s Guide to Custom Restaurant Packaging

Morgan Chaney supplies hundreds of restaurants all over the world with custom packaging including carryout bags and boxes, napkins, cups, coasters and much more. Restaurant packaging provides a wide realm of possibilities for businesses, and there are many benefits to having a branded packaging program for your restaurant. When it comes to food packaging, you must choose materials and products more carefully due to FDA regulations and the risk of leaks and spills upsetting your customers. This comprehensive restaurant packaging guide contains all…

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The Difference Between Marketing and Branding?

The Difference Between Marketing and Branding?

Branding and marketing are two extremely important promotional functions that often get confused. While they each play distinct roles in creating product/company identity, they also work symbiotically, rendering one ineffective without the other’s proper implementation. This article from Morgan Chaney identities key differences between the two, and how to make them work compatibly for your venture. Branding is Internal. Marketing is External. Marketing is the outward message that seeks to draw sales. The underlying meaning is that the product or…

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