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The Importance of Color in Branding & Packaging Design

The Importance of Color in Branding & Packaging Design

According to a study done by Loyola University Maryland, the human brain prioritizes its perception of color before both image and type recognition. Whether one attributes this to an evolutionary advantage or fluke of nature, the Loyola study is a good indicator as to how significant color actually is when it comes to branding and marketing strategies. In fact, color is so important that this exact same study found that its effective use in a company’s design scheme has the…

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