branding

Colorful packaging design

The Importance of Color in Branding & Packaging Design

According to a study done by Loyola University Maryland, the human brain prioritizes its perception of color before both image and type recognition. Whether one attributes this to an evolutionary advantage or fluke of nature, the Loyola study is a good indicator as to how significant color actually is when it comes to branding and

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Brick & Mortar Retail: What Does the Future Have In Store?

You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail

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How to Create Branded Gift Packaging your Customers Will Love!

Design Your Custom Packaging with Branding Power Customers have high expectations for brands, especially during the holiday shopping season. Among wanting fast shipping, giveaways, and discounts, they are looking for gift-like packaging that can be used in place of wrapping or packaging gifts themselves. Many Americans no longer yearn for wrapping paper or classic holiday

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5 Tips for Photographing your Products and Packaging

Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips. If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest

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Why Custom Packaging Is A Smart Investment For Your Brand

Why Should You Invest In Custom Printed Packaging? Advertising is everywhere in our consumer based society. It comes in many different forms and can be extremely effective in increasing sales. Simply put, companies use advertising because it works. Businesses have been using branded packaging as a form of advertising for a very long time. Because

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What Is ‘Unboxing’ And Why Is It So Important?

If you search the term ‘unboxing’ online you will be greeted with thousands of results including videos, blogs, and social media sites. Unboxing has become a very popular trend in the digital world, and offers opportunities that other types of marketing can’t provide. So what is unboxing and why has it taken over the internet?

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