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Tag: branding

How to Create Branded Gift Packaging your Customers Will Love!

How to Create Branded Gift Packaging your Customers Will Love!

Design Your Custom Packaging with Branding Power Customers have high expectations for brands, especially during the holiday shopping season. Among wanting fast shipping, giveaways, and discounts, they are looking for gift-like packaging that can be used in place of wrapping or packaging gifts themselves. Many Americans no longer yearn for wrapping paper or classic holiday designs, they want sophisticated packaging options that make a statement. Make It Ready To Use The typical person is very busy. With working, cooking, raising…

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5 Tips for Photographing your Products and Packaging

5 Tips for Photographing your Products and Packaging

Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips. If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest and can help promote your brand organically. 1.  Use A Quality Camera But it doesn’t have to be expensive! Nowadays almost every camera you can…

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Nature Inspired Packaging Design

Nature Inspired Packaging Design

Design Often Looks to Nature For Inspiration. The colors, patterns, and natural landscapes of our world are too beautiful to ignore, which is why design often mimics or plays off of these elements. Packaging design can often take inspiration from nature whether it involves the colors, the photographs of picturesque places, or patterns often found in nature. Photographing Nature for Design Great photography can translate into beautiful packaging with the advanced printing capabilities that Morgan Chaney can provide. Full-color vibrant…

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Why Custom Packaging Is A Smart Investment For Your Brand

Why Custom Packaging Is A Smart Investment For Your Brand

Why Should You Invest In Custom Printed Packaging? Advertising is everywhere in our consumer based society. Advertising comes in many different forms and can be extremely effective in increasing sales. Simply put, companies use advertising because it works. Businesses have been using branded packaging as a form of advertising for a very long time. Because of our social culture, packaging is a subtle way to create impressions through organic reach. Every time someone walks out of your store with a…

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What Is ‘Unboxing’ And Why Is It So Important?

What Is ‘Unboxing’ And Why Is It So Important?

If you search the term ‘unboxing’ online you will be greeted with thousands of results including videos, blogs, and social media sites. Unboxing has become a very popular trend in the digital world, and offers opportunities that other types of marketing can’t provide. So what is unboxing and why has it taken over the internet? Unboxing is when consumers purchase new, trendy, and popular items from brands that are well-known or up and coming, and then provide thorough reviews starting…

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Custom Packaging Designed For The 2017 Holiday Shopping Season

Custom Packaging Designed For The 2017 Holiday Shopping Season

Summer is here and now is the best time to think about your custom packaging for the 2017 holiday season. We are less than five months away from the holiday season, which means that specialty custom printed packaging orders need to be placed soon to beat the holiday rush. We always emphasize how important it is to plan ahead when it comes to your custom packaging, as orders can take anywhere from weeks to months to arrive at your door….

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Custom Packaging for Gourmet Food Retailers

Custom Packaging for Gourmet Food Retailers

Many of our customers at Morgan Chaney are retailers of gourmet candy, chocolate, baked goods, and other delectable delights. Custom packaging for gourmet food items requires extra attention and strategic thought; you want your packaging to accurately represent your brand and products while attracting customers. The packaging of food items can have a strong influence on customer’s perceptions of the products inside. Many companies design a collection or program of coordinating boxes, bags, labels, or tins for their products. Sometimes special inserts…

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Luxury Resort Custom Packaging

Luxury Resort Custom Packaging

Resorts all over the world are the some of the hottest destinations during the busy summer travel season. Resorts aspire to exemplify luxury and serenity, meaning their branding and packaging must do the same. Resort properties often include gift shops or boutiques, luxury spas, golf courses, restaurants, and other unique amenities. Custom packaging for resorts can include designs for each area of the property with a cohesive branded theme. Some resorts also have unconventional custom products, like pool toys, accessories,…

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Summer Inspired Custom Packaging

Summer Inspired Custom Packaging

Summer is here and in full-swing, and now is the time to feature bright colors, whimsical patterns, and unique graphics on your custom packaging. Whether you want to enhance your packaging for the summer season, or for the whole year, there are many ways to make your custom packaging stand out above the rest. Morgan Chaney has worked with businesses all over the world to create inspired custom packaging that exceeds expectations and leaves a lasting impression. Custom Ideas: Custom packaging allows…

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Unique Custom Packaging: Stand Out Among the Rest

Unique Custom Packaging: Stand Out Among the Rest

Custom packaging is more than just putting your logo on a bag or box. To truly impress your customers and expand your brand power, you should be thinking ‘outside the box’ when it comes to packaging design. There’s no doubt that traditional shopping bags, boxes, and tags adorned with a simple logo are effective and inexpensive, and sometimes simple design is all you need. However, taking your packaging to the next level can encourage an even stronger response and social buzz. Unique…

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